Are you ready to revolutionize your fishing experience? Introducing the Berkley Half Head Jig, the pinnacle of angling technology designed for unbeatable precision and longevity. These jigs, crafte...
Like all of the Elite Series family jigs from Northland, the Finesse Football Jig features a premium Gamakatsu hook. The Finesse Football Jig comes equipped with a 1/0 Gamakatsu round bend hook for...
All-new 3” Zako is in response to demand from our pros and our customers. As many anglers start utilizing smaller bladed jigs, they asked us to make their favorite trailer in a smaller size. It m...
Featuring the same classic shape as the 3” Fat Senko, the Yamamoto Ned Senko is designed with our unique "Mega Floater Formula" -- allowing it to stand upright when Ned-rigging. Our formula deliver...
It is impossible to talk about Yamamoto baits without talking about the Hula Grub. The bait that started it all for us. The Hula Grub is a golden standard for offshore fishing with a soft plastic b...
The all-new 5.5” Yamamoto Slinko is unlike anything in our product line. First, the ribbed shape body allows for bulk while maintaining the classic Senko profile. The ribs not only make for great h...
The Gary Yamamoto Shad Shape Worm was born by popular demand of our pros and customers. Staying with the "ALL-BUT-PERFECT" shape of the original Shad Shape Worm, the 3” version is the ticket for ce...
The X-Nanahan+1 finesse jerkbait is a fusion of the ideals of Shinji Sato, one of Japan’s foremost jerkbait anglers, and the engineering of Yuki Ito, creator of dominant jerkbaits like the Vision O...
The super minnow X-Nanahan, which has generated unquestionable results from waters throughout japan since its release, is now available in a +2 model for even deeper ranges. the nanahan+2’s 75mm co...
Ever wondered how you could turn your fishing trips into a haul of catches? Discover the Berkley Gulp Minnow, engineered to make your fishing endeavors more fruitful. This innovation surpasses trad...
Once the closely-guarded secret of the pros, the vision oneten jerkbait quickly became a staple among professional and amateur anglers alike, setting the standard for tournament fishing nationwide....
Gamakatsu’s Super Deep Throat Wide Gap is similar in design and shape to the Deep Throat Wide Gap Worm Hook. Great for bigger baits in heavy cover the combination of surgical sharpness and wide gap...
The new standard in Flip hooks has arrived. The new Heavy Cover Worm hook has been built to the highest standards to fight the biggest fish in the heaviest cover. The Heavy Cover Worm Hoo...
Professional angler Aaron Martens developed the G-Finesse Drop Shot Hook and as Marten says, it’s “improved my hook-ups by 30 to 40%…I rarely miss a fish with these hooks.” The G-Finesse Drop Shot ...
The TGW (Tournament Grade Wire) Octopus utilizes Gamakatsu’s ultra-strong TGW wire that’s thinner, sharper and stronger than the standard wire and ensures the hook point stays sharper, longer. This...
Building on the success of the Heavy Cover Worm Hook, Gamakatsu added the new Super Heavy Cover Worm Hook to create an exciting and versatile series for 2012. The Super Heavy Cover Worm Hook is ind...
Gamakatsu’s Superline Offset Shank EWG Work Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for serious flipping in the tules, overhead mats or p...
Gamakatsu's EWG Worm Hook is renowned for its versatility and popularity. This hook is optimally designed for a wide gap and top-notch performance - from Senko-style worms to Texas and Carolina rig...
Designed by Ish Monroe, River2Sea’s new Bling Spinnerbait is built to attract the right kind of bites. Constructed on a light wire frame for maximum vibration, the Bling also features ultra thin bl...
Ready to revolutionize your fishing game? The Berkley PowerBait CullShad is your ultimate ally in conquering shallow waters. Experience an unparalleled swim-baiting sensation, thanks to its innovat...
New from Northland® Fishing Tackle is the Elite Series Mimic Jig. Like all of the Elite Series family jigs from Northland, the Mimic Jig features a premium Gamakatsu hook. Inspired by Nor...
Based on the scan of a duckling, the 3D Suicide Duck perfectly mimics the profile predatory gamefish have learned to love. With dual Smash Tails, the Suicide Duck draws aggressive game fish in fr...
Based off the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Fro...
The Savage Gear 3D Shine Glide is a slow-sinking glide bait. These baits have been deadly on a multitude of game fish from largemouth bass to musky. On a slow retrieve the bait glides from ...
Shad are large baitfish targeted by a multitude of gamefish. The Savage Gear Gizzard Shad features an all new swinging treble hook harness that let anglers choose if they want the hook buri...
The DS minnow is a Drop shot series plastic that excels at finesse fishing. Its compact body makes it a perfect size for pressured and lethargic fish. The DS Minnow features a narrow spine ...
Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim jig, taking the proven versatility and fish-catching...
Power up your ChatterBait® program with all high-level bladed jig upgrades. The ChatterBait Elite EVO leads with Z-Man’s patented direct head-to-blade connection and trademarked hex-shaped ChatterB...
The NEW 3” Stealth Invader from X Zone Lures is a finesse style Goby, Shiner, Chub, Fat Head Minnow bait that will have applications throughout the country! The bait shape will mimic various types ...
Boasting a flat-bottom, low center of gravity head and durable stainless steel blade, the ChatterBait Jack Hammer was designed to offer quick vibration and erratic motion, mimicking the behavior of...
The oneten+2 delivers the oneten’s legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12ft range on 12lb fluoro, the oneten+2 showcases the same...
The VISION ONETEN+1 Jerkbait, a mid-range lure, increases the depth of its predecessor, the VISION ONETEN, by up to 3ft. Its bill is designed to minimize water-resistance and fatigue, while allowin...
Bass master's classic launch
The long-awaited, bottom-scuttling sleeper craw has arrived. Sleeper craw harnesses the revolutionary performance of the sleeper series, bringing its hidden-hook design...
The Megabass Uoze Swimmer spares no expense, harnessing careful design and premium components to deliver an unrivaled swim jig experience.
The Uoze swimmer’s head starts with a classically-proven p...
The Megabass IXI Shad TX features the medium depth of the series with its ability to trace a maximum depth of 4 (12-13ft), the design minimizes snags in the shallows and perfects the aggressive def...
The type-3 features the medium depth of the series with its ability to trace a maximum depth of 3.0m (9-10ft), but it can also perform exceptionally well in the shallower 4-5ft range due to its def...
Ready for a breakthrough in your fishing adventures? The Berkley Power Blade Compact Double Willow Spinnerbait is your ultimate fishing companion, redefining performance and reliability. With its c...
Ever wondered how the pros snag their best catches? Discover the game-changer in fishing - the Berkley Power Blade Compact Tandem Spinnerbait! Designed collaboratively with the expertise of pro ang...
Why settle for ordinary when you can wield the Berkley Power Blade Colorado Spinnerbait for your next fishing adventure? Developed in collaboration with fishing maestro Edwin Evers, this tool encap...
