Based on the scan of a duckling, the 3D Suicide Duck perfectly mimics the profile predatory gamefish have learned to love. With dual Smash Tails, the Suicide Duck draws aggressive game fish in fr...
Power up your ChatterBait® program with all high-level bladed jig upgrades. The ChatterBait Elite EVO leads with Z-Man’s patented direct head-to-blade connection and trademarked hex-shaped ChatterB...
The NEW 3” Stealth Invader from X Zone Lures is a finesse style Goby, Shiner, Chub, Fat Head Minnow bait that will have applications throughout the country! The bait shape will mimic various types ...
Boasting a flat-bottom, low center of gravity head and durable stainless steel blade, the ChatterBait Jack Hammer was designed to offer quick vibration and erratic motion, mimicking the behavior of...
The oneten+2 delivers the oneten’s legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12ft range on 12lb fluoro, the oneten+2 showcases the same...
The VISION ONETEN+1 Jerkbait, a mid-range lure, increases the depth of its predecessor, the VISION ONETEN, by up to 3ft. Its bill is designed to minimize water-resistance and fatigue, while allowin...
The Megabass Uoze Swimmer spares no expense, harnessing careful design and premium components to deliver an unrivaled swim jig experience.
The Uoze swimmer’s head starts with a classically-proven p...
The Megabass IXI Shad TX features the medium depth of the series with its ability to trace a maximum depth of 4 (12-13ft), the design minimizes snags in the shallows and perfects the aggressive def...
The type-3 features the medium depth of the series with its ability to trace a maximum depth of 3.0m (9-10ft), but it can also perform exceptionally well in the shallower 4-5ft range due to its def...
Ready for a breakthrough in your fishing adventures? The Berkley Power Blade Compact Double Willow Spinnerbait is your ultimate fishing companion, redefining performance and reliability. With its c...
Ever wondered how the pros snag their best catches? Discover the game-changer in fishing - the Berkley Power Blade Compact Tandem Spinnerbait! Designed collaboratively with the expertise of pro ang...
Why settle for ordinary when you can wield the Berkley Power Blade Colorado Spinnerbait for your next fishing adventure? Developed in collaboration with fishing maestro Edwin Evers, this tool encap...
Isn't it time you reeled in the big one with ease? Experience the revolution in spinnerbait technology with the Berkley Power Blade Compact Double Colorado Spinnerbait. Crafted for precision and du...
Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-...
Are you looking to give your fishing game an unparalleled edge? The Berkley PowerBait Power Stinger is engineered to revolutionize your fishing experience. It's not just swimbait; it's a tactical a...
Sculpted in the classic Z-Man mushroom configuration, miniature crappie / panfish / multispecies jigheads are a perfect match for the Z-Man Micro Finesse ElaZtech BaitZ. Custom fine-wire needlepoin...
Ready to transform your fishing expeditions with a secret weapon? The Berkley PowerBait MaxScent Meaty Chunk is your ultimate ally, exuding a potent aroma that's irresistible to underwater dwellers...
Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the dark sleeper, the sleeper gill can be sent where others fear to swim. Its jungle-crawling ability enables preci...
Designed for hard-thumping action with a medium-slow to medium retrieve, Magdraft’s tail kicks into gear quickly, sending vibrations throughout the body to activate the lateral line of predators. M...
Imagine a fishing bait so effective that it can make the fish hold on 18 times longer. The Berkley PowerBait Chigger Craw is the embodiment of such a lure. It's not just bait; it's the resul...
Isn't it time you upped your fishing game? Discover the game-changer in angling with Berkley Fusion Tube Jig Heads. These advanced hooks offer benefits that redefine successful fishing: exceptional...
The compact, aerodynamic and hydrodynamic body of the Spinbait 80 produces significant parabolic momentum when cast; activates, multi-directional actions and vibrational wave lengths when retrieved...
Introducing the newest version to the Spinbait family, Realis Spinbait 90. Created to match mature bait fish while adding finesse opportunities to tournament angler who prefer casting gear. That’s...
This new model combines the aerodynamic and hydrodynamic design of the original Spinbait into a larger heavier lure that will widen the field and species that anglers target. The Realis SPINBAIT ...
Gamakatsu’s Darter 26 comes with optional nylon brush guards (5) and features a heavy duty 90 degree jig hook. The streamlined head design makes it ideal in both fresh and saltwater applications....
X Zone Tungsten Pagoda Nail Sinkers are perfect for adding to and altering any soft plastic bait presentation. Simply push them into the bait and add weight where you want it. On tough days this ...
X Zone Smart Pegs (10 Pack) are high quality weight stops designed to peg your weight close to your hook on a punch or flipping rig. Pegging your weight keeps your weight from sliding down your lin...
X Zone Rubber T-Stops (15 Pack) are high quality weight stops designed to peg your weight close to your hook on a punch or flipping rig. Pegging your weight keeps your weight from sliding down your...
This mushroom shaped head allows angler’s to fish light line techniques like the Ned Rig. Small stick baits can be rigged for a very effective presentation. The wire keeper helps lock soft baits ...
The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on yo...
The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates s...
Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces its presence with authority. A subwoofer-thumping, XL ChatterBlade features a patented direct...
Step up your fishing game with the Berkley Choppo, a topwater bait designed to dominate the water's surface! This unrivaled topwater bait is a staple for anglers aiming for those spectacular topwat...
Struggling to attract those elusive fish? Turn to the Berkley Powerbait Maxscent 6" General for an unmatched fishing advantage. Engineered to maximize scent dispersion, this premium bait tempts fis...
Are you ready to revolutionize your fishing game? The Berkley Powerbait Maxscent General is engineered to turn your next fishing trip into a story worth telling. Infused with an advanced scent tech...
Imagine a fishing trip where your bait does all the hard work, drawing in your prize catch with an allure that's impossible to resist. That's the power of Berkley PowerBait MaxScent Creature Hawg. ...
Imagine a fishing trip where every cast increases your chance of a big catch. That's what the Berkley Powerbait MaxScent Flatnose Jerkshad offers, with its innovative scent release technology that ...
