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Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefish species. Tickle Shad features a baitfish shaped ...
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Use for Bass and Walleye this shad/paddletail lure featuring tentacles that vibrate and pulsate with every change in the speed of your retrieve, on the drop or even deadsticking on the bottom when ...
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A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter p...
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Ever wondered why some anglers always seem to land the big ones? The secret could be in their choice of bait. The Berkley Powerbait Maxscent 4" Flatnose Minnow is designed for the savvy angler who ...
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The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Texpose rigging and jigging. This lure doesn't quit w...
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The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the slowest speeds. The Easy Shiner has become a s...
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The Flapp'n Shad is one of Gambler's most versatile baits. This is a soft plastic that can be fished as a buzzbait across the surface or as a jerk bait below the surface. The Flapp''n Shad has ma...
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The RaZor ShadZ doubles as a perfect bladed swim jig trailer when conditions call for a bulkier ChatterBait profile to mimic full-bodied forage like bream, shad and herring. Can also be rigged on...
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The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Enticing Tail-Kicking Trailer ActionNose Hook, Weightless Texas Rig...
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Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic wi...
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Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches th...
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The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on yo...
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Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing. Great shimmy and thump right out of the packageCustomize by cutting or removing the “tail tendo...
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It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this m...
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Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake. Super TPE (Thermoplastic Elastomer) - Floating plastic wit...
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Ever wondered how you could turn your fishing trips into a haul of catches? Discover the Berkley Gulp Minnow, engineered to make your fishing endeavors more fruitful. This innovation surpasses trad...
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Want to turn every cast into a potential success story? The Berkley PowerBait Ripple Shad is designed to do just that. With a scientifically proven scent that's 18 times more effective, this lure i...
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Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better tha...
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Are you ready to revolutionize your fishing game? Introducing the Berkley Powerbait Agent E Swimbait, a game-changer in the world of bass fishing. Crafted with precision by the renowned Edwin Evers...
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All-new 3” Zako is in response to demand from our pros and our customers. As many anglers start utilizing smaller bladed jigs, they asked us to make their favorite trailer in a smaller size. It m...
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Imagine a fishing trip where every cast increases your chance of a big catch. That's what the Berkley Powerbait MaxScent Flatnose Jerkshad offers, with its innovative scent release technology that ...
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The X Zone 6" Whiplash Shad was designed with many key features such as a long soft tail that delivers unparalleled tail swing during retrieve and jerk. If left to fall down the water column - the ...
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Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup. Cory, arguably one of the be...
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The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that...
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