MINNOWS/SHADS

Discover premium soft plastic shad-style swimbaits and Minnows designed for Bass, Walleye, Pike, Trout, and more. Featuring top fishing brands like Kalins, Z-Man, Berkley PowerBait, X Zone, Keitech, Yum, Gambler, Storm, Grumpy Baits, and Zoom, our collection includes popular models such as Tickle Tail, Tickle Shad, Jerk Shadz, Largo Shad, Flappin' Shad, and Easy Shiner. Perfect for enhancing your fishing experience with proven, high-performance lures. Explore our selection and reel in your next big catch!

$9.99

All-new 3” Zako is in response to demand from our pros and our customers. As many anglers start utilizing smaller bladed jigs, they asked us to make their favorite trailer in a smaller size. It m...

$6.99

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better tha...

$8.99

Northland Eye Candy ShinerWhen walleye get finicky, give them something they can't refuse. The Northland Eye Candy Shiner is a 3.25" soft plastic built on a Ned-rig-style profile that crawls across...

from $5.99

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...

$7.99

The NEW Rally Shad was designed by Elite Series Pro Cooper Gallant. The Rally Shad has a realistic profile, ultra-thin fork tail, and our proprietary blend of slow-floating plastic. When fished on ...

$6.99

The X Zone 6" Whiplash Shad was designed with many key features such as a long soft tail that delivers unparalleled tail swing during retrieve and jerk. If left to fall down the water column - the ...

$11.99

Are you looking to give your fishing game an unparalleled edge? The Berkley PowerBait Power Stinger is engineered to revolutionize your fishing experience. It's not just swimbait; it's a tactical a...

from $12.99

~~$18.99~~

With proven performance in the world of Japanese tournament angling, the Jackall Driftfry is the "go-to" option when employing mid-strolling or hover-strolling techniques. Jackall designed the inno...

$8.99

The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows thi...

STRIKE KING DROP SHOT Pearl Strike King Z-Too Soft Jerkbait

STRIKE KING DROP SHOT The Deal Strike King Z-Too Soft Jerkbait

$8.99

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Sm...

$14.99

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minn...

from $16.99

The Shadtron™ LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The ...

$9.99

Building off the success of last year’s Scope Shad, Yamamoto has added both a 3.5’ and 4’’ offering for anglers wanting to upsize. Made from Yamamoto’s Mega Floater Formula, the Scope Shad is a for...

$5.99

Made from our durable plastic, the new Bondy Baitfish catches them day in and day out!!! Tons of colours!

$9.99

$9.99

The Strike King Caffeine Shad has a unique bubble tail to give this topwater shad bait an action never seen before in a soft jerk bait. Use it weightless and twitch it for topwater bite and subsurf...

$14.99

The SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations. Its dual-density, two-layer construction delivers exceptional swimming balance and ...

$6.99

$13.99

The Dstyle Virola Slim Minnow is your go-to finesse lure when bass get picky and conventional presentations fall short. Its slimmer profile compared to the original Virola cuts a more subtle silhou...

$13.99

Premium Japanese Soft Bait Minnow The D-Style VIROLA Minnow is a highly refined Japanese soft bait designed to produce natural baitfish movement with unmatched control. Built for clear water, press...

$13.99

Built for the Screen. Deadly in Real Time.The Beast Coast Seduce FFS Minnow was engineered from the ground up for forward-facing sonar fishing. When you can watch bass react in real time, every det...

$12.99

The Strike King Spotlight Split Minnow is the ultimate tool for anglers looking to elevate their fishing game. With its hyper-realistic minnow profile, this bait commands attention on Forward Facin...

from $15.99

The FISHROLLER was designed with the concept of “easy and effective” mid-depth tactics like the Midosuto and Hobasuto which are indispensable in modern day bass fishing.This type of rig is often di...

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