Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup. Cory, arguably one of the be...
Ever wondered how you could turn your fishing trips into a haul of catches? Discover the Berkley Gulp Minnow, engineered to make your fishing endeavors more fruitful. This innovation surpasses trad...
Ever wondered why some anglers always seem to land the big ones? The secret could be in their choice of bait. The Berkley Powerbait Maxscent 4" Flatnose Minnow is designed for the savvy angler who ...
Transform your fishing expeditions with the Berkley PowerBait MaxScent Flat Worm, the bait that brings the underwater battle to your favor. Immerse yourself in the art of finesse fishing with a lur...
Imagine a lure that makes fish practically leap onto your hook – the Berkley Powerbait MaxScent Hit Worm is that game changer in fishing. Infused with an unprecedented scent technology, it dominate...
Are you ready to up your fishing game? The Berkley PowerBait MaxScent Lil' Trooper stands at the forefront, designed to optimize your fishing excursions. Its revolutionary scent release technology ...
The 3” Shad Shape Worm was born by popular demand of our pros and customers. Staying with the "ALL-BUT-PERFECT" shape of the original Shad Shape Worm, the 3” version is the ticket for certain scena...
Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of its own. It's extremely versatile - allowing you to drop-shot it, Damiki rig it, hop...
Kept secret for over 10 years by top tournament anglers, the 2.4” JuicyHellgrammite perfectly imitates one of smallmouths favorite protein rich foods,the hellgrammite. What separates this hellgram...
One of the most versatile finesse baits on the planet! The 3" Tickle Ned Leech is a finesse fishing technique lure for both walleye & bass and this Ned Leech has evolved using small plastic l...
The 2" Swing Impact will appeal to all our anglers who love the Fat Swing Impact series... The New Swing Impact 2" has the bulk to appeal to big fish and the tight wobble which is a proven fish ca...
The Keitech 3-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection pro...
The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Texpose rigging and jigging. This lure doesn't quit w...
The Megabass Hazedong shad is an excellent paddle tail swimbait for Great Lakes smallmouth bass. Either rigged on a drop shot or a finesse jig head, both small and largemouth bass can't resist its ...
It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this m...
The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Enticing Tail-Kicking Trailer ActionNose Hook, Weightless Texas Rig...
Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic wi...
The DS minnow is a Drop shot series plastic that excels at finesse fishing. Its compact body makes it a perfect size for pressured and lethargic fish. The DS Minnow features a narrow spine ...
The new Spro CJ Smasher is designed by Bassmaster Elite Professional angler's Chris and Cory Johnston. Regarded as two of the best Smallmouth anglers on the tour, this drop shot bait is sure to ta...
SPRO’s Pin Tail Minnow is made using high-quality Japanese plastic that provides lots of action while remaining durable enough to catch multiple fish. These baits are infused with Amino Bite Scen...
SPRO’s Pin Tail Stick is made using high-quality Japanese plastic that provides lots of action while remaining durable enough to catch multiple fish. These baits are infused with Amino Bite Scent...
The STH Finesse Series Drifter. A classic, handcrafted and hand-poured bait with year round application for Bass, Walleye and Ice Fishing. Now With Bait Fuel infused, The Drifter is 2.75 inches/6...
The STH Finesse Series Drifter Minnow. A handcrafted bait with year round application for Bass, Walleye and Ice Fishing. The Drifter Minnow now with Bait Fuel infused is 3.25 inches length. Supe...
The 3.5” Goby is definitely a game changer. The realistic skin and life-like features, set this goby apart from all the rest. The bait is anatomically correct and each bait is hand-poured individua...
X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot baits ever designed.
The Pro Series 4” Slammer is the latest addition...
Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better tha...
The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make them ideal for drop-shotting, Ned rigs, split shot rigs, and other finesse applications. Tested on largemou...
A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter p...
The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates s...
Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ—Z-Man’s first specifically designed drop shot baits—feature limber, ribbed bodies...
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