Designed specifically for utilizing Forward Facing Sonar (FFS)- The Berkley Finisher captures all the rapid descending, smooth gliding, and fish-attracting movements of glide baits while also enhan...
The New VISION ONETEN+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned to match the suspend settings of the Bassmaster Classic winning VISION ONETEN+1 Jerkbait, t...
Ever experienced the frustration of not catching anything because your lure won't stay in the right zone? Say goodbye to those fruitless fishing trips with the revolutionary Bandit Suspending Minno...
Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme Design Team, created this lure with a unique "rail...
Ready to transform your fishing adventures with a lure designed for success? Dive into a game-changing experience with the Bandit Walleye Shallow Crankbait. Tailored to entice peak predators like w...
Once the closely-guarded secret of the pros, the vision oneten jerkbait quickly became a staple among professional and amateur anglers alike, setting the standard for tournament fishing nationwide....
The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOO...
Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patt...
The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a h...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." Thislure defies conventional jerkbaiting, by working its way upwards in the water column, onl...
The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. The World Diver 99SP utilizes Shimano's patented F...
The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. ...
Inspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this bait causes water to flow over the shoulders of the bait eliciting a rockin...
The VISION ONETEN+1 Jerkbait, a mid-range lure, increases the depth of its predecessor, the VISION ONETEN, by up to 3ft. Its bill is designed to minimize water-resistance and fatigue, while allowin...
The Nishine Erie Jerkbait series has high performance body such as high grade plastic, most advanced welding technology, and weight transferring tungsten ball.
Size: 3.74 inch / 95 mmWeight ...
Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features, starting with a Long-Cast System...
The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The ne...
The Smithwick Perfect 10 Rogue dives deeper, quicker than any other Rogue, and features a tungsten rattle that makes the difference when fishing slender minnow jerkbaits for bass or walleyes.
The engineering prowess of BOOYAH Bait co. is proud to announce their greatest innovation to date, the Flash Point jerkbait! BOOYAH pro staff members have demanded a top-notch jerkbait for use on L...
The X-Nanahan+1 finesse jerkbait is a fusion of the ideals of Shinji Sato, one of Japan’s foremost jerkbait anglers, and the engineering of Yuki Ito, creator of dominant jerkbaits like the Vision O...
The oneten+2 delivers the oneten’s legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12ft range on 12lb fluoro, the oneten+2 showcases the same...
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True bals...
The Rapala Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Deep Mavrik™ provides premium jerkbait features, starting with a Long-Cast System...
The super minnow X-Nanahan, which has generated unquestionable results from waters throughout japan since its release, is now available in a +2 model for even deeper ranges. the nanahan+2’s 75mm co...
Yo-Zuri’s Pins Minnows Series™ has been a top seller worldwide for over 2 decades!! The Pin’s Minnow floating lures series is offered in a variety of natural colors and patterns to tempt game fis...
Yo-Zuri’s Pins Minnows Series™ has been a top seller worldwide for over 2 decades!! The Pin’s Minnow floating lures series is offered in a variety of natural colors and patterns to tempt game fis...
The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium blac...
The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium...
The Xcalibur flaoting jerbait is particulary effective when fish are active and for generating reaction strikes. The buoyant nature of the flating jerbait makes it great for working around cover ...
The Cotton Cordell Wally Diver has proven that its slender profile and tight wiggle produce big walleye and bass. It's very effective on the Great Lakes. Its tight compact action increases hooksets...
The Suspending Super Rogue is a unique jerkbait unlike any on the market! First, it features a raised checkered body, which creates a ton of water displacement, and it has a molded-in lip that does...
The RipStop® Deep has the same action as the original RipStop®, it just dives deeper. The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion ...
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