SWIMBAITS

Get ready to reel in your next big catch with our awesome collection of soft plastic swimbaits! We’ve got all the top brands you know and trust — 6th Sense, Berkley, Megabass, Rapala, Savage Gear, and so many more. These swimbaits are built for lifelike action, killer performance, and serious durability. Whether you’re after big bass or trophy predators, we’ve got the perfect size, color, and swim style for every fishing adventure. Stock up on favorites from Gary Yamamoto, Jackall, Evergreen, and more — and make every cast count!

$8.99

To lead CrushCity™ you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all seas...

$9.99

The perfect swimming action, neutral buoyancy, size, and durability make the Dropkick Shad the problem solver of the finesse swimbait category. This bait is extremely versatile, allowing it t...

MEGABASS SWIMBAITS Baby Bass Megabass Magdraft 5

MEGABASS SWIMBAITS Albino Pearl Shad Megabass Magdraft 5

$19.99

Weighing in at 3/4oz and a snack-sized 5in, the MAGDRAFT 5IN swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivates trophies around the world. With a medium-slow to...

from $9.99

Based on a common minnow, with perfect crafted details and incredible kicking and rolling action. The profile and wide body, fits perfect for both ball and stand-up jig heads, rattle slot in the be...

from $9.99

Arguably one of the most popular paddle tail shad lures on the market over the decades thanks to its amazing catch rate and ease of use – the Cannibal shad has an amazingly lively action on both th...

$6.99

The NEW X Zone Pro Series 4.75" Swammer Swimbait for proven fish catching design and features. The 4.75" Swammer is made with our innovative rib design, soft curved ribbed sides, a unique three-dim...

$6.99

The X Zone 5.5" Swammer is made with our innovative rib design and unique three-dimensional paddle tail that creates lifelike movement, enticing vibration and subtle side to side rolling action mak...

$6.99

The X Zone Pro Series Mini Swammer is a highly developed finesse swimbait making it unique in the market. The Pro Series Mini Swammer has soft curved ribbed sides, a unique three-dimensional paddle...

GREAT LAKES FINESSE DROP SHOT 1-4 / Matte Green Pumpkin Great Lakes Finesse Sneaky Swim

GREAT LAKES FINESSE DROP SHOT 1-4 / Matte Perch Great Lakes Finesse Sneaky Swim

$8.99

Based on the popularity of the Sneaky Underspin head design and by popular demand, the Sneaky Swimbait Head is ideal for fishing smaller 2.5” to 3.25” swimbaits and “Cindy Rigging”. Featuring a fin...

STRIKE KING DROP SHOT Pearl Strike King Z-Too Soft Jerkbait

STRIKE KING DROP SHOT The Deal Strike King Z-Too Soft Jerkbait

$5.99

If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Sm...

$8.99

The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, The Juggle Minnow. This bite-sized, 4”, soft plastic is comprised of ...

EVERGREEN SWIMBAITS 140 / Oikawa Evergreen Last ACE 140 Swim

EVERGREEN SWIMBAITS 140 / Keta Bass Evergreen Last ACE 140 Swim

$19.90

The Evergreen Last Ace 140 is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 5.5 ...

29% Off

from $4.99

~~$6.99~~

As you might guess, this bait packs a lot of boom. The Boom Shad’s pronounced body, slender wrist and wide paddle tail produce a rolling action with a lot of belly flash, even at low speeds. Combin...

$8.99

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar. ...

SPRO SWIMBAITS 125 / Pearl Shad Spro Sashimmy Swimmer

SPRO SWIMBAITS 125 / Chrome Olive Spro Sashimmy Swimmer

$23.99

The Sashimmy Swimmer was engineered in collaboration with Elite Series pro angler Bryan New and boasts three joints with four hard plastic sections that make up the body. This third joint, wh...

SPRO SWIMBAITS Ghost Perch Spro KGB Swimbait

$69.99

Providing high performance, versatility, and user-friendly functionality, the new KGB Chad Shad 180 is designed with experience to deliver the performance of a custom hand-built bait. Anglers can e...

$11.99

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that...

6TH SENSE SWIMBAITS Ghost Gizzard 6Th Sense Hangover 6.25 Swimbait

6TH SENSE SWIMBAITS Gizzard Gold 6Th Sense Hangover 6.25 Swimbait

$27.99

The Hangover," developed by swimbait specialist Ben Milliken, is the culmination of expert craftsmanship and advanced fishing technology. At 6.25 inches, this swimbait features a trio of inte...

$8.99

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches th...

$8.99

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this m...

$8.99

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Enticing Tail-Kicking Trailer Action Nose Hook, Weightless Texas Rig, Belly-Weigh...

$8.99

Big results in a small package, The Suspect&TRADE; satisfies the tastebuds of panfish and trout to the biggest bass in the lake. Super TPE (Thermoplastic Elastomer) - Floating plastic wit...

CORE TACKLE CORE TACKLE HOVER RIG 3-64 - 1-0 Core Tackle Hover Jig

$10.99

This finesse-style lure is perfect for sneaky presentations in pressured fisheries. The Hover Rig features an internally weighted design that allows for a natural fall and gliding action, mimick...

from $13.99

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced wi...

Z MAN SWIMBAITS 3-8 / Natural goby Z Man Gobias Structure Swimbait

Z MAN SWIMBAITS 3-8 / Bubble Gut Z Man Gobias Structure Swimbait

$7.99

Matching the soft, malleable body of a live round goby, the 3-inch Z-Man Gobius is composed of a super soft, impossibly durable ElaZtech®—yielding maximum movement and lifelike texture. Pre-rigged ...

$5.99

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra mallea...

KEITECH Uncategorised Keitech Swing Impact 3

$9.99

The Keitech 3-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection pro...

$9.99

All-new 3” Zako is in response to demand from our pros and our customers. As many anglers start utilizing smaller bladed jigs, they asked us to make their favorite trailer in a smaller size. It m...

from $17.99

Ready to revolutionize your fishing game? The Berkley PowerBait CullShad is your ultimate ally in conquering shallow waters. Experience an unparalleled swim-baiting sensation, thanks to its innova...

JACKALL RHYTHM WAVE Jackall Rhythm Wave Swimbait

$9.99

A versatile soft swimbait, the Jackall Rhythm Wave will trigger the right bite. Featuring a shad-like tail, when retrieved it kicks in Rhythm.

SAVAGE 3D BLUGILL LT Savage Gear Pulse Tail Bluegill Line Thru

$20.99

Based off the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Fro...

from $9.99

The Keitech Fat Swing Swimbait is truly the most versatile bait we produce. Use it as a search bait for all game fish. From Bass to Walleye and even Trout, the fat swing will do the catching.

$9.49

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the slowest speeds. The Easy Shiner has become a s...

MEGABASS SLEEPER CRAW 5-8 / Black Blue Megabass Sleeper Craw
(AVAILABLE FOR PURCHASE MARCH 24TH)

MEGABASS SLEEPER CRAW 5-8 / Demon Craw Megabass Sleeper Craw
(AVAILABLE FOR PURCHASE MARCH 24TH)

$11.99

BASS MASTER'S CLASSIC LAUNCH THE LONG-AWAITED, BOTTOM-SCUTTLING SLEEPER CRAW HAS ARRIVED. SLEEPER CRAW HARNESSES THE REVOLUTIONARY PERFORMANCE OF THE SLEEPER SERIES, BRINGING ITS HIDDEN-HOOK ...

$11.99

Are you looking to give your fishing game an unparalleled edge? The Berkley PowerBait Power Stinger is engineered to revolutionize your fishing experience. It's not just swimbait; it's a tactical a...

MEGABASS SLEEPER GILL 3-4 / Brownie Megabass Sleeper Gill

MEGABASS SLEEPER GILL 3-4 / Black Gill Megabass Sleeper Gill

$11.99

Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the dark sleeper, the sleeper gill can be sent where others fear to swim. Its jungle-crawling ability enables preci...

$19.99

DESIGNED FOR HARD-THUMPING ACTION WITH A MEDIUM-SLOW TO MEDIUM RETRIEVE, MAGDRAFT’S TAIL KICKS INTO GEAR QUICKLY, SENDING VIBRATIONS THROUGHOUT THE BODY TO ACTIVATE THE LATERAL LINE OF PREDATORS....

36% Off

90MM / HD Crappie Berkley Powerbait Gilly

90MM / HD Sunfish Berkley Powerbait Gilly

$6.99

~~$10.99~~

Elevate your fishing game with the Berkley PowerBait Gilly, the ultimate lure designed in collaboration with Bassmaster Classic Champion Mike “IKE” Iaconelli. Inspired by Japanese fishing technique...

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ZOOM SUPER FLUKE Baby Bass Zoom Super Fluke

ZOOM SUPER FLUKE Glow Chart. Tail Zoom Super Fluke

$7.99

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on yo...

50% Off

from $4.99

~~$9.99~~

Want to turn every cast into a potential success story? The Berkley PowerBait Ripple Shad is designed to do just that. With a scientifically proven scent that's 18 times more effective, this lure i...

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