New for the 2023-24 ice season, the new 1/8 oz Ice V-Rod brings all the popular features of the V-Rod to the perfect size lure for your ice fishing needs. Measuring 1.25" long with two #10 t...
Why settle for ordinary when you can have the best in fishing Blade Bait? Introducing the Acme V-Rod. Its steel frame paired with lead injection molding offers a premium baitfish representation, ma...
Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded h...
Discover the unmatched efficiency of the Berkley Vibrato! Transform your ice fishing tackle experience with the Berkley Vibrato. Its unparalleled vibrating action, functioning during all forms of r...
The Cicada, with its "bug-like" appearance and concave blade, produces unmatched vibration patterns when retrieved and a darting flutter action on the fall. A proven fish catcher! Available in 1/8,...
Carbon fiber body with tungsten weight makes for compact size and extreme castabilityRealistic FinishesAggressive Hunting ActionGreat for vertical fishing or casting3/8 / 1/2oz.
The Lunker Blade is an innovative blade style bait with adjustable line tie positions that allows it to be fished vertically in open water or ice fishing along with casting and retrieving. The wo...
The Megabass DYNA RESPONSE is a new concept metal vibe developed with Shinji Sato. The super-thin 0.6mm stainless plate cuts through water and features a carefully sculpted weight shape that gene...
The Jackall Keeburn is a unique vibration bait. Its key feature is a lightweight circuit board body. This allows it to vibrate much more compared to a full metal body design. With the weight design...
Looking for a search bait that even a finicky gamefish will strike? Look no further than River2Sea’s Glassy Vibe. Glassy Vibe is a minnow shaped vibrating bait in the style of classic blade baits...
Welcome back the River2Sea Diver Vibe. We are bringing the old school bait back with some new tricks. The bait is still one of the best deep water jigging baits around. With multiple features fro...
The Deracoup was designed to be fished from shore or boat and its compact size mimics baitfish. Even with the small profile, anglers can still cast the lure with ease. The rear blade flashes when r...
The SteelShad® Heavy Series 1/2 oz. blade bait is 2 1/4 inches long, made from durable stainless steel with a molded lead weight, and features two #8 VMC Black Nickle hooks and line clip.
Designed specifically for utilizing Forward Facing Sonar (FFS)- The Berkley Finisher captures all the rapid descending, smooth gliding, and fish-attracting movements of glide baits while also enhan...
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