Isn't it time you reeled in the big one with ease? Experience the revolution in spinnerbait technology with the Berkley Power Blade Compact Double Colorado Spinnerbait. Crafted for precision and du...
Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-...
Are you looking to give your fishing game an unparalleled edge? The Berkley PowerBait Power Stinger is engineered to revolutionize your fishing experience. It's not just swimbait; it's a tactical a...
Sculpted in the classic Z-Man mushroom configuration, miniature crappie / panfish / multispecies jigheads are a perfect match for the Z-Man Micro Finesse ElaZtech BaitZ. Custom fine-wire needlepoin...
Ready to transform your fishing expeditions with a secret weapon? The Berkley PowerBait MaxScent Meaty Chunk is your ultimate ally, exuding a potent aroma that's irresistible to underwater dwellers...
Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the dark sleeper, the sleeper gill can be sent where others fear to swim. Its jungle-crawling ability enables preci...
DESIGNED FOR HARD-THUMPING ACTION WITH A MEDIUM-SLOW TO MEDIUM RETRIEVE, MAGDRAFT’S TAIL KICKS INTO GEAR QUICKLY, SENDING VIBRATIONS THROUGHOUT THE BODY TO ACTIVATE THE LATERAL LINE OF PREDATORS....
Shallow or deep, clear water or dirty water a swim jig is one bait that should always be rigged up. With a slender head design and life like action, these lures are great bait fish imitations. Th...
Imagine a fishing bait so effective that it can make the fish hold on 18 times longer. The Berkley PowerBait Chigger Craw is the embodiment of such a lure. It's not just bait; it's the resul...
Isn't it time you upped your fishing game? Discover the game-changer in angling with Berkley Fusion Tube Jig Heads. These advanced hooks offer benefits that redefine successful fishing: exceptional...
The compact, aerodynamic and hydrodynamic body of the Spinbait 80 produces significant parabolic momentum when cast; activates, multi-directional actions and vibrational wave lengths when retrieved...
Introducing the newest version to the Spinbait family, Realis Spinbait 90. Created to match mature bait fish while adding finesse opportunities to tournament angler who prefer casting gear. That...
This new model combines the aerodynamic and hydrodynamic design of the original Spinbait into a larger heavier lure that will widen the field and species that anglers target. The Realis SPINBAIT ...
Gamakatsu’s Darter 26 comes with optional nylon brush guards (5) and features a heavy duty 90 degree jig hook. The streamlined head design makes it ideal in both fresh and saltwater applications....
X Zone Smart Pegs (10 Pack) are high quality weight stops designed to peg your weight close to your hook on a punch or flipping rig. Pegging your weight keeps your weight from sliding down your lin...
X Zone Rubber T-Stops (15 Pack) are high quality weight stops designed to peg your weight close to your hook on a punch or flipping rig. Pegging your weight keeps your weight from sliding down your...
This mushroom shaped head allows angler’s to fish light line techniques like the Ned Rig. Small stick baits can be rigged for a very effective presentation. The wire keeper helps lock soft baits ...
The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates s...
Designed by ChatterBait pro and tournament champion Bryan Thrift, the Big Blade ChatterBait announces its presence with authority. A subwoofer-thumping, XL ChatterBlade features a patented direct...
Step up your fishing game with the Berkley Choppo, a topwater bait designed to dominate the water's surface! This unrivaled topwater bait is a staple for anglers aiming for those spectacular topwat...
Struggling to attract those elusive fish? Turn to the Berkley Powerbait Maxscent 6" General for an unmatched fishing advantage. Engineered to maximize scent dispersion, this premium bait tempts fis...
Are you ready to revolutionize your fishing game? The Berkley Powerbait Maxscent General is engineered to turn your next fishing trip into a story worth telling. Infused with an advanced scent tech...
Imagine a fishing trip where your bait does all the hard work, drawing in your prize catch with an allure that's impossible to resist. That's the power of Berkley PowerBait MaxScent Creature Hawg. ...
Imagine a fishing trip where every cast increases your chance of a big catch. That's what the Berkley Powerbait MaxScent Flatnose Jerkshad offers, with its innovative scent release technology that ...
Are you ready to transform your fishing experience? The Berkley Powerbait MaxScent Hit Worm Magnum is your game-changer, infusing the water with an irresistible scent field that lures in the catch ...
Are you ready to revolutionize your fishing experience with the Berkley PowerBait MaxScent Chigger Craw? Engineered to disperse a potent scent unlike any other, this innovative bait is a game-chang...
The MEGABASS OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibration. With one blade larger than the other and finely-tuned ben...
The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any condition or location. Rig with an internal tube jig head for ...
Are you ready to up your fishing game? The Berkley PowerBait MaxScent Lil' Trooper stands at the forefront, designed to optimize your fishing excursions. Its revolutionary scent release technolog...
Transform your fishing escapades with the unmatched allure of the Berkley PowerBait MaxScent Tube. Tapping into the primal instincts of fish, this innovative bait unleashes a powerful scent field t...
Tired of watching your catch slip away? Turn the tables with the Berkley PowerBait MaxScent Lil' General, your new secret weapon for fishing success. Its breakthrough scent diffusion technology set...
This Nishine Finesse Football Jig features an oblong “football” head that was designed to shimmy its way through the craggiest of crevaces – where bass live.
Complementing its unique head style is ...
The Nano Smooth Coat finish makes it easy to thread the thinnest finesse baits or the fattest Senkos with ease. Add industry-changing Tournament Grade Wire (TGW) to the package and things couldn’t ...
Gamakatsu’s Football 24 is the top choice when fishing around rock or ledges. It is designed to be snag resistant. The Football 24 is ideal for dragging a Hula Grub or Beaver on deep structure. T...
The Megabass DARK SLEEPER 3” 3/4oz swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With a soft fin that shields the top ...
The Megabass DARK SLEEPER 3" 1/2oz swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With a soft fin that shields the top ...
The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and recessed top-groove, the FREESTYLE is built for easy...
The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make them ideal for drop-shotting, Ned rigs, split shot rigs, and other finesse applications. Tested on largemou...
