Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Skippin’ jig features all the right things in all the right places for a high-quality jig that simply pu...
The Strut Head is designed to rock plastic minnows side-to-side more than any jighead on the market. No need for a loop knot! The Strut Head distributed weight above the hook eye to increase rollin...
Based on a hand-carved original by Yuki Ito, the Megabass PopMax topwater lure builds on the success of the popular Megabass Pop-X with a larger body and a redesigned gill system. This unique...
The Megabass SV-3 spinnerbait distills thirty-three years of spinnerbait design to end the debate once and for all.
Crafted for victory in the toughest fields, the SV-3 draws inspiration from the l...
An embodiment of next-gen Japanese finesse, the KARASHI rolls four irresistible techniques into one bite-sized offering: i-motion ultra finesse, sub-surface twitching, surface dog-walking, and bait...
The Megabass GIANT DOG-X’s realistic profile is paired with a unique sharp side-to-side, roll-walking action that will draw vicious strikes in the toughest slick-calm conditions. Featuring Megabass...
The ultimate deep-cranking tool, the Megabass DEEP-X 300’s Multi-Way Balancer System (PAT.) allows for long casts and steep dive angles. This powers casts for extra distance, and gets you down to a...
The Crappie Jig Head is designed to be the perfect fit for our Clobber Minnow, and Curly Clobber. Available in an array of sizes, you will be hard pressed to find another with the realistic paint, ...
The Queen Tungsten Finesse Peanut Football Jig is proof that great things come in small packages. This little guy was designed specifically to target smallmouth bass but will most definitely trick ...
The most finesse underspin on the market. A tungsten ball head that is almost half the size of lead and provides superior feedback on live sonar. A small willow blade is perfectly balanced to give ...
Next generation of jigheads
Almost half the size of lead
Specifically designed for high performance with new live sonar technologies
Tungsten reflects sonar waves that lead absorbs, leading to stro...
Developed by BASS Elite Angler KJ Queen. These are the best scoping jig heads ever invented. The high density of tungsten is necessary for vivid returns on forward facing sonar. The head and line t...
The Shadtron™ LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The ...
X Zone Tungsten Tear Drop Shot Weights feature 97% Tungsten, which is eco friendly, smaller in size in comparison to lead products and super sensitive, producing unmatched bottom detection. Sensiti...
Introducing the New FW exclusive The Glider 9" – the ultimate lure for trophy Musky, Northern Pike, and Bass fishing. Designed with precision and durability, the Royal Glider mimics the natural mov...
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The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before.
Dolphin-Like Swimming Action“Br...
Building off the success of last year’s Scope Shad, Yamamoto has added both a 3.5’ and 4’’ offering for anglers wanting to upsize. Made from Yamamoto’s Mega Floater Formula, the Scope Shad is a for...
The Berkley Powerbait Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent col...
Finesse is the name of the game in swimbaits right now, and the Shad Shape Swimmer provides the perfect action and profile that anglers (and fish) are craving. Available in 3 sizes (3.2'', 3.7'', 4...
Utilizing the shape of the Yamamoto Baits Shad Shape Worm, but pairing with our new "Mega Floater Formula", we are really excited about the new 5 inch Shad Shape Worm! This new version floats, whic...
The Great Lakes Finesse NED HEAD is the most innovative design ever created, engineered for effortless bait lift and capable of handling the biggest fish in the lake. Its rounded edges and weight-f...
The Zoo Pop™ offers a unique popping action that floats at rest brings finesse fishing to power frog fishing.
A soft hollow body creates standout popping action in a finesse profile to cause rea...
The Zoo Pup™ is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Pup™ is “snagproof" even in the t...
There’s no cover this hook can’t conquer due to the unique weighting and weedguard system. Its custom hitchhiker keeps the worm secure — no O-rings or tubing needed.
Features:
Made in the USA
N...
The Scamper Rig gives soft plastic jerkbaits a vibrating action bass have never seen before. On a fast pull, soft jerkbaits vibrate like a crankbait, drawing fish from longer distances than standar...
To lead CrushCity™ you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all seas...
Our take on the traditional NED! Designed to pair perfectly with our NED HEAD, the Ned Bug is intended to be fished like a normal NED bait but with a unique fish-catching profile. When the Ned Bug ...
Built around a super sharp, fine wire Gamakatsu jig hook the Great Lakes Finesse Ball Head is the premium jig head you've been looking for. Available in three super matte colors, plus a pearl...
The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versat...
A thin body, tapered nose, flat belly, minimalist spade tail, and 10X Tough ElaZtech® construction—not to mention the most sought-after color combinations among serious bass anglers—make this...
A drop-shotter’s dream, these 2.75” and 3.5” ribbed, wedge-shaped tail minnows are built with salt-impregnated 10X Tough ElaZtech® superplastic to ensure that they sit with a horizontal posture at ...
The ChatterShad® is a dynamic ChatterBait® trailer with a slim baitfish profile and a thin fan tail for lifelike action. Made in the USA from soft ElaZtech®, it features a diamond-shaped cross-sect...
Haymaker is truly a one-of-a-kind design. The extra wide gap can accommodate any soft bait, for any presentation. The angled-up Super Needle Point fishes like a straight shank hook--in perf...
The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing unique sounds and vibrations. The direct head-to-blade connection ensures immediate action. I...
Fusion 19 has become known for premium performance and the Hybrid Jighead is no exception. Built over a forged light-wire 90-degree hook to provide and superior strength and finesse performance. Th...
Weighing in at 3/4oz and a snack-sized 5", the MAGDRAFT 5" swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivates trophies around the world. With a medium-slow to m...
Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech® softbait feature a line-through jighead and recessed line tie...
The new Spring Lock Spinner from Gamakatsu makes your favorite swimbaits and other soft plastics even more effective by adding flash and vibration to attract fish from even greater distances. The r...
Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Berkley Minnotator does exactly what the nam...
