NEWLY designed with input from Matt and Tim at Tactical Bassin’, The Tactical Underspin is FULL SIZED version of your favorite Mini Underspin. Now featuring a larger variety of hook sizes to...
Designed with input from Matt and Tim at Tactical Bassin’, The Tactical Mini Underspin is the epitome of high-end finesse baits. This compact lure features a custom Nickel or 24k Gold willow ...
Providing high performance, versatility, and user-friendly functionality, the new KGB Chad Shad 180 is designed with experience to deliver the performance of a custom hand-built bait. Anglers can e...
Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of its own. It's extremely versatile - allowing you to drop-shot it, Damiki rig it, hop...
Finally, a finesse-sized tube head with a hook that can handle the biggest fish in the lake. Designed specifically to fit small finesse tubes (1.75" to 2.75") perfectly, this unique head desi...
The Heavy Duty Hover Rig encompasses a stout 90 degree flipping hook and beefed up weed guard creating a must have power-fishing Hover Rig that can be flipped and skipped into the heaviest of...
This unique rigging design allows an angler the opportunity to present Texas-rigged soft plastics into those hard-to-reach places without the need for a bullet weight. The Ozark Rig has weigh...
The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that...
Realis Spinbait, the only true spybait designed for tournament fishing, comes in a new G-Fix pro-tune.
Pro-tuned and perfected for the baitcaster, Realis Spinbait 80 G-Fix stays unmatched and un...
The 6th Sense Divine swim jig can be dragged, swam, stroked, or flipped and retrieved through rock, trees, bushes and grass with ease. The semi-flat, keel weighted belly of the head was desi...
The 6th Sense Speed Glide 100 was designed as an all purpose bait imitation. Engineered with a heavy weighting system to cast long distances and cover water to simply catch more fish. The nat...
Designed in collaboration with Bassmaster Elite series angler, Cory Johnston, the Party Minnow brings innovation and realism to the 6th Sense soft plastic lineup. Cory, arguably one of the be...
The Treble Head was designed for two reasons, to make your soft plastic swimbait last longer, and to increase your hook up ratio. The unique design allows you to run your line through the hea...
The Hangover," developed by swimbait specialist Ben Milliken, is the culmination of expert craftsmanship and advanced fishing technology. At 6.25 inches, this swimbait features a trio of inte...
Each Finesse jig head features a 3D head design with a 90 degree line tie, 1/0 or 2/0 black nickel hook for optimal action and hook up ratio. These we designed for our smaller swimbait lineup. The ...
The 6th Sense Divine Underspin was designed with the utmost attention to detail. Most importantly, it has an integrated screwlock keeper to hold your soft plastics in place more effectively than a...
Out of the box, The Draw is weighted to be extremely slow sinking in most water temperatures but can be worked down to 1-4' with a consistent medium retrieve. Depending on your preference, you can ...
The 6th Sense Cloud 9 Series is the ultimate line of mid-to-deep diving crankbaits. Premium color schemes along with the detailed features are what set this Series of crankbaits on a cloud ab...
The Sneaky Underspin is everything PREMIUM you come to expect from Great Lakes Finesse. Also known as the “Lake Vacuum” to us because it catches everything, this underspin has been thought ou...
Hanging a Minnow, Moping, Damiki rigging... call it what you want, it’s possibly the best way to catch deep fish with the latest fish finder technology. The Hanging Head is perfectly balanced...
Everyone's favorite Smeltinator head design with some extra kick
Premium SPRO Ball Bearing Swivel and compact nickle plated willow blade adds flash and vibration
Features an ultra sharp, ultra str...
Our take on the traditional Mini Tube! Designed to pair perfectly with our MiniPro Tube Head, the Juvy Craw is designed to resemble a juvenile crawfish. Whenthe tube head is pushed into the body t...
Kept secret for over 10 years by top tournament anglers, the 2.4” JuicyHellgrammite perfectly imitates one of smallmouths favorite protein rich foods,the hellgrammite. What separates this hellgram...
The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro J...
The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.
Enticing Tail-Kicking Trailer Action
Nose Hook, Weightless Texas Rig, Belly-Weigh...
Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.
Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretc...
Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack.
Tight Kicking...
Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in.
Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold R...
Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake. Super TPE (Thermoplastic Elastomer) - Floating plastic wit...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
This finesse-style lure is perfect for sneaky presentations in pressured fisheries. The Hover Rig features an internally weighted design that allows for a natural fall and gliding action, mimick...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." Thislure defies conventional jerkbaiting, by working its way upwards in the water column, onl...
Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced wi...
Matching the soft, malleable body of a live round goby, the 3-inch Z-Man Gobius is composed of a super soft, impossibly durable ElaZtech®—yielding maximum movement and lifelike texture. Pre-rigged ...
Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using for...
A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra mallea...
River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the harness and creates muskie alluring rumbl...
TUSH (The Ultimate Swimbait Hook) was created to revolutionize swimbait fishing. Unlike traditional swimbait jig heads, TUSH has the weight centered within the swimbait which enhances the swimbai...
The technique consists of a 90-degree jig hook being inserted ¼” behind the head of the worm and then inserting a nail weight directly into the front of the worm. This system creates an errat...
X Zone Tungsten Tear Drop Shot Weights feature 97% Tungsten, which is eco friendly, smaller in size in comparison to lead products and super sensitive, producing unmatched bottom detection. Sensiti...
