The Skinny Bear Shake'Em Up is a highly durable, dice-style (urchin) finesse bait designed for targeting wary and finicky fish. Made from a super-stretchy and buoyant TPE material, it offers an inc...
The problem solver of the spybait category! Designed to be fished with a super slow, steady retrieve, the Stay-Pinned Spybait delivers a subtle, high-frequency shimmy that smallmouth can’t ignore, ...
Silent but deadly, the KVD Elite 2.5 Squarebill crankbait is fine-tuned and masterfully crafted to meet the specifications of legendary pro angler Kevin VanDam. The squarebill design of the KVD Eli...
Masterfully charging into territories other crankbaits fail to reach, Strike King’s 5XD Elite Crankbait dives deeper and moves faster to accomplish the right wobble and erratic action necessary to ...
The Zoom UV Speed Craw is a compact, versatile craw bait built to produce in any situation. Its segmented body and fast-paddling Ultra Vibe tails generate maximum action on the slowest drags across...
The KVD 2.5 Wake Bait is identical in size profile to the existing KVD 2.5. Newly designed sound chamber emits a unique clacking sound and can be "waked" on top at higher speeds than other wake bai...
The Strike King Clickin’ Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market. Equipped with a cutting-edge MagTap™ rattle cha...
The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing some of the best strikes of your life. Paired with a ...
The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest provocation, but a small body that’ll ease into the tigh...
The Strike King Spotlight Split Minnow is the ultimate tool for anglers looking to elevate their fishing game. With its hyper-realistic minnow profile, this bait commands attention on Forward Facin...
The VISION ONETEN+2 Jr. brings bite-sized jerkbait appeal to new depths, matching the tournament-winning 9-10ft range of the full-sized ONETEN+1. With a sculpted bill set along the lure’s central a...
The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minn...
A durable water-tight modular bait bag in the exact space of a 3700 box.
Keeps your gear dry and secure
Fits anywhere a 3700 tray fits
Adjustable velcro dividers
Prevents baits from becoming a mes...
The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting sound. The durable body and balanced weight ensure lo...
Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes the lure one of the best-casting baits in its ca...
Meet CrushCity Boost – the perfect companion to your CrushCity baits. Formulated to enhance any bait (soft or hard), CrushCity Boost releases a powerful scent and flavor that lingers in the water,...
The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural f...
The Vision Oneten Jr. packs the tournament-winning characteristics of the immensely successful Vision Oneten jerkbait into a 98 mm (3.85 in) frame, generating more action per inch than even i...
Designed by Bass Master Elite Series Pro, Brandon Palaniuk, the X Zone Lures Pro Series Adrenaline Craw features a proven fish catching design that reflects the creative thoughts and ideas of a hig...
Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving crankbait game forever. The XD series from Strike ...
Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with errat...
The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and recessed top-groove, the FREESTYLE is built fo...
X Zone Tungsten Propeller Ball Head Jigs are professional grade jigs made from 97%, Eco Friendly, Pure Tungsten, these jig heads are far superior to their lead competitors in both size and se...
The SV-3 distills thirty-three years of spinnerbait design to end the debate once and for all.Crafted for victory in the toughest fields, the SV-3 draws inspiration from the legendary V-3, wh...
The SLING SHAD is a highly refined fluke-style soft bait designed for pressured waters and finesse presentations. Its dual-density, two-layer construction delivers exceptional swimming balance and ...
The new Strike King Tumbleweed Salted is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike actio...
The new Strike King Tumbleweed Floating is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike act...
The NEW Rally Shad was designed by Elite Series Pro Cooper Gallant. The Rally Shad has a realistic profile, ultra-thin fork tail, and our proprietary blend of slow-floating plastic. When fished on ...
The Megabass HAZE-ST minnow is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum from drop shots to mid-strolling. ...
Crafted for anglers who demand refined presentation and lifelike action, the Megabass Spark Shad is a deadly finesse swimbait designed to trigger bites from the most cautious predators. Whether you...
The Strut Head is designed to rock plastic minnows side-to-side more than any jighead on the market. No need for a loop knot! The Strut Head distributed weight above the hook eye to increase rollin...
Based on a hand-carved original by Yuki Ito, the Megabass PopMax topwater lure builds on the success of the popular Megabass Pop-X with a larger body and a redesigned gill system. This unique...
The Megabass SV-3 spinnerbait distills thirty-three years of spinnerbait design to end the debate once and for all.
Crafted for victory in the toughest fields, the SV-3 draws inspiration from the l...
X Zone Tungsten Tear Drop Shot Weights feature 97% Tungsten, which is eco friendly, smaller in size in comparison to lead products and super sensitive, producing unmatched bottom detection. Sensiti...
The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before.
Dolphin-Like Swimming Action
“Bronco Buck” Kick when Jigged
Soft R...
The Rapala Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Deep Mavrik™ provides premium jerkbait features, starting with a Long-Cast System...
The Great Lakes Finesse NED HEAD is the most innovative design ever created, engineered for effortless bait lift and capable of handling the biggest fish in the lake. Its rounded edges and weight-f...
There’s no cover this hook can’t conquer due to the unique weighting and weedguard system. Its custom hitchhiker keeps the worm secure — no O-rings or tubing needed.
Features:
Made in the USA
N...
The Scamper Rig gives soft plastic jerkbaits a vibrating action bass have never seen before. On a fast pull, soft jerkbaits vibrate like a crankbait, drawing fish from longer distances than standar...
