The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide ...
Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-...
The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched ...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
The Nichols Pulsator Metal Flake Spinnerbaits feature patented, tapered hand-painted blades, creating a new era in spinnerbaits by maximizing vibration and sound like no other conventional blade. T...
The Nichols Lures Catalyst Spinnerbait is the pinnacle of form and function. Designed around an Owner hook, each Catalyst is plated in either 24k Gold or Nickel for ultimate durability and style. E...
A favorite of anglers that need to entice a fish to react, the 4Play Pro delivers an irresistible S-curve swimming action which excels at stop and go presentations. The 4Play will turn heads ...
Based on a common minnow, with perfect crafted details and incredible kicking and rolling action. The profile and wide body, fits perfect for both ball and stand-up jig heads, rattle slot in the be...
Arguably one of the most popular paddle tail shad lures on the market over the decades thanks to its amazing catch rate and ease of use – the Cannibal shad has an amazingly lively action on both th...
The NEW X Zone Pro Series 4.75" Swammer Swimbait for proven fish catching design and features.
The 4.75" Swammer is made with our innovative rib design, soft curved ribbed sides, a unique three-dim...
The X Zone 5.5" Swammer is made with our innovative rib design and unique three-dimensional paddle tail that creates lifelike movement, enticing vibration and subtle side to side rolling action mak...
Owner Cultiva Range Roller™ the name says it all. This JDM specialty jig head offers amazing rolling action with minimal retrieve. Range Roller jig heads are best suited for finesse techniques such...
Elevate your fishing game with the Gamakatsu Horizon Head LG—a must-have for every angler! Expertly crafted to enhance your experience, this Jig delivers unmatched precision and functionality. Its ...
Designed by pro angler Mike Iaconelli, the Berkley® PowerBait® Water Bug features small arms that add subtle quivering actions, even when dead sticking. The scooped tail catches more water, creatin...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Based on the popularity of the Sneaky Underspin head design and by popular demand, the Sneaky Swimbait Head is ideal for fishing smaller 2.5” to 3.25” swimbaits and “Cindy Rigging”. Featuring a fin...
Bass love spiraling and random darting actions! Enter the new Great Lakes Finesse Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As...
There are a ton of craw baits on the market, and most of them will catch fish. We designed this bait to be stealthy and non-threatening with a small profile to catch pressured, conditioned fish.
Th...
If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Sm...
Designed by Z-Man pro Brian “B.Lat” Latimer, the Gremlin™ presents bass with a bulky, creature bait profile with radical action-driven anatomy. Ribbed body increases water displacement and palatabl...
The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, The Juggle Minnow. This bite-sized, 4”, soft plastic is comprised of ...
The head boasts a unique hybrid design, combining elements of a cannonball and an arrowhead. This harmonious shape ensures a steady horizontal position when "just winding," and is also ideal for ex...
The X Zone Lures Stealth Finesse Series Tube Jig uses a 1/0 hook and is the perfect fit for smaller sized finesse tubes.
The scent locking rib design provides multiple small cavities to trap the sc...
The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It is made with from high quality plastics and loaded ...
The X Zone Lures Stealth Finesse Series Stealth Creature is 2.75” and is everything an angler could ask for in a finesse creature bait. It is made with X Zone’s special blend of soft plastic ingred...
The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend of soft plastic ingredients that allows the claws to...
The X Zone Lures Stealth Finesse Series Stealth Minnow is 2.75” and versatile enough to use in a variety of presentations. It is made with a unique blend of soft plastic ingredients that allows thi...
The Core Tackle Wacky Shot is designed to enhance the movement of your favorite soft plastic. The strategic placement of weight increases the fall rate, elevating vibration levels and enticing fini...
Due to popular demand, Core Tackle created a finesse version of the popular "The Ultimate Swimbait Hook (TUSH)" encompassing a sticky sharp, light wire, customer VMC 2/0 sixty degree jig hook. TUSH...
Goby Tube Jig 60 Degree design enhances a tube bait by providing a bulging head feature. The enlarged head matches gobies, sculpin, and other bottom dwelling prey.Fish these heads in current ...
The X Zone 90 Degree Tube Jig allows for the ultimate vertical and cast and retrieve presentation. Great also where there is current for a more natural presentation.
It will give your bait the look...
The X Zone 60 Degree Tube Jig allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hooks.4 per pack, Hook Size: 3/0
Born in the workshops of Canadian anglers the Marabou Jig has been a long-kept secret by tournament anglers. The secret's out, but getting your hands on one of these prized possessions was a ...
Born in the state of hockey, the Minnesota Mullet is a big, flowing, hovering, water pushing machine. This big hair jig features a synthetic fiber material that creates a breathing, lifelike appear...
X Zone Tungsten Skinny Drop Shot Weights feature 97% Tungsten, which is eco friendly, smaller in size in comparison to lead products and super sensitive, producing unmatched bottom detection. Sensi...
If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Sm...
Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar. ...
Crafted with meticulous attention to detail, the Dirty Jigs Compact Swim Jig boasts a sleek and compact design that mimics the natural movement of baitfish. Armed with a 4/0 Gamakatsu hook, i...
INTRODUCING the 2024 Bassmaster Classic NEW RELEASE!A long awaited, Dirty Jigs Compact Spinnerbait! Built on a small but tough frame with a .035" wire diameter. Featuring premium Hildebrandt ...
The Tactical Bassin’ Screwed Up Swimbait Head is the ultimate swimbait accessory for the discerning angler. Featuring a uniquely oversized screw-lock bait keeper, this swimbait head allows fo...
