Ever wondered why some anglers always seem to land the big ones? The secret could be in their choice of bait. The Berkley Powerbait Maxscent 4" Flatnose Minnow is designed for the savvy angler who ...
Are you ready to revolutionize your fishing game? The Berkley Powerbait Maxscent General is engineered to turn your next fishing trip into a story worth telling. Infused with an advanced scent tech...
Are you ready to elevate your fishing game? The Berkley PowerBait MaxScent 5" General is the secret weapon you need for a revolutionary fishing experience. Unleash a powerful scent field that hungr...
Struggling to attract those elusive fish? Turn to the Berkley Powerbait Maxscent 6" General for an unmatched fishing advantage. Engineered to maximize scent dispersion, this premium bait tempts fis...
Are you ready to revolutionize your fishing experience with the Berkley PowerBait MaxScent Chigger Craw? Engineered to disperse a potent scent unlike any other, this innovative bait is a game-chang...
Imagine a fishing trip where your bait does all the hard work, drawing in your prize catch with an allure that's impossible to resist. That's the power of Berkley PowerBait MaxScent Creature Hawg. ...
When high action, scent dispersion, and taste make all the difference; the Berkley® MaxScent Crud Craw catches em'. With maximum water disturbance set forward by two meaty claws protruding fr...
Transform your fishing expeditions with the Berkley PowerBait MaxScent Flat Worm, the bait that brings the underwater battle to your favor. Immerse yourself in the art of finesse fishing with a lur...
Imagine a fishing trip where every cast increases your chance of a big catch. That's what the Berkley Powerbait MaxScent Flatnose Jerkshad offers, with its innovative scent release technology that ...
Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait® MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pr...
Imagine a lure that makes fish practically leap onto your hook – the Berkley Powerbait MaxScent Hit Worm is that game changer in fishing. Infused with an unprecedented scent technology, it dominate...
Are you ready to transform your fishing experience? The Berkley Powerbait MaxScent Hit Worm Magnum is your game-changer, infusing the water with an irresistible scent field that lures in the catch ...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused with MaxScent technology, the Lil Super Trooper has the a...
Are you ready to up your fishing game? The Berkley PowerBait MaxScent Lil' Trooper stands at the forefront, designed to optimize your fishing excursions. Its revolutionary scent release technology ...
Tired of watching your catch slip away? Turn the tables with the Berkley PowerBait MaxScent Lil' General, your new secret weapon for fishing success. Its breakthrough scent diffusion technology set...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
Ready to transform your fishing expeditions with a secret weapon? The Berkley PowerBait MaxScent Meaty Chunk is your ultimate ally, exuding a potent aroma that's irresistible to underwater dwellers...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
Transform your fishing escapades with the unmatched allure of the Berkley PowerBait MaxScent Tube. Tapping into the primal instincts of fish, this innovative bait unleashes a powerful scent field t...
Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Berkley Minnotator does exactly what the nam...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced wi...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. ...
Are you looking to give your fishing game an unparalleled edge? The Berkley PowerBait Power Stinger is engineered to revolutionize your fishing experience. It's not just swimbait; it's a tactical a...
Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using for...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Want to turn every cast into a potential success story? The Berkley PowerBait Ripple Shad is designed to do just that. With a scientifically proven scent that's 18 times more effective, this lure i...
Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles.
Enhances ordinary lures or live bait with PowerBait scent and fl...
Designed by Major League Fishing pro Scott Suggs, the Crash Craws compact profile allows this bait to excel in a variety of situations. The rib design hides the hook for effortless gliding through ...
Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Behold, the Berkley® MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven season after season in MaxScent shapes. At 3.5 inches ...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
The Berkley® Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek du...
The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that...
Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces...
Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Skippin’ jig features all the right things in all the right places for a high-quality jig that simply pu...
