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The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." Thislure defies conventional jerkbaiting, by working its way upwards in...
The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensit...
The Berkley Lightning Spinning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, an...
The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide ...
Tired of the mess and hassle during line changes by the water? Discover efficiency like never before with the Berkley Mini Line Spooler. Engineered for ease, this essential fishing ally clips on to...
Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-...
Ready to transform your fishing adventures with a lure designed to outperform? The Berkley PowerBait Ripple Shad is the secret weapon you've been missing! Engineered with an unmatched scent formula...
Designed by pro angler Mike Iaconelli, the Berkley® PowerBait® Water Bug features small arms that add subtle quivering actions, even when dead sticking. The scooped tail catches more water, creatin...
Why settle for ordinary when you can wield the Berkley Power Blade Colorado Spinnerbait for your next fishing adventure? Developed in collaboration with fishing maestro Edwin Evers, this tool encap...
Isn't it time you reeled in the big one with ease? Experience the revolution in spinnerbait technology with the Berkley Power Blade Compact Double Colorado Spinnerbait. Crafted for precision and du...
Ready for a breakthrough in your fishing adventures? The Berkley Power Blade Compact Double Willow Spinnerbait is your ultimate fishing companion, redefining performance and reliability. With its c...
Ever wondered how the pros snag their best catches? Discover the game-changer in fishing - the Berkley Power Blade Compact Tandem Spinnerbait! Designed collaboratively with the expertise of pro ang...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish ...
Imagine a fishing bait so effective that it can make the fish hold on 18 times longer. The Berkley PowerBait Chigger Craw is the embodiment of such a lure. It's not just bait; it's the resul...
Ready to revolutionize your fishing game? The Berkley PowerBait CullShad is your ultimate ally in conquering shallow waters. Experience an unparalleled swim-baiting sensation, thanks to its innova...
The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched ...
The Berkley Powerbait Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent col...
Elevate your fishing game with the Berkley PowerBait Gilly, the ultimate lure designed in collaboration with Bassmaster Classic Champion Mike “IKE” Iaconelli. Inspired by Japanese fishing technique...
Ever wondered why some anglers always seem to land the big ones? The secret could be in their choice of bait. The Berkley Powerbait Maxscent 4" Flatnose Minnow is designed for the savvy angler who ...
Are you ready to revolutionize your fishing game? The Berkley Powerbait Maxscent General is engineered to turn your next fishing trip into a story worth telling. Infused with an advanced scent tech...
Are you ready to elevate your fishing game? The Berkley PowerBait MaxScent 5" General is the secret weapon you need for a revolutionary fishing experience. Unleash a powerful scent field that hungr...
Struggling to attract those elusive fish? Turn to the Berkley Powerbait Maxscent 6" General for an unmatched fishing advantage. Engineered to maximize scent dispersion, this premium bait tempts fis...
Are you ready to revolutionize your fishing experience with the Berkley PowerBait MaxScent Chigger Craw? Engineered to disperse a potent scent unlike any other, this innovative bait is a game-chang...
Imagine a fishing trip where your bait does all the hard work, drawing in your prize catch with an allure that's impossible to resist. That's the power of Berkley PowerBait MaxScent Creature Hawg. ...
Transform your fishing expeditions with the Berkley PowerBait MaxScent Flat Worm, the bait that brings the underwater battle to your favor. Immerse yourself in the art of finesse fishing with a lur...
Imagine a fishing trip where every cast increases your chance of a big catch. That's what the Berkley Powerbait MaxScent Flatnose Jerkshad offers, with its innovative scent release technology that ...
Imagine a lure that makes fish practically leap onto your hook – the Berkley Powerbait MaxScent Hit Worm is that game changer in fishing. Infused with an unprecedented scent technology, it dominate...
Are you ready to transform your fishing experience? The Berkley Powerbait MaxScent Hit Worm Magnum is your game-changer, infusing the water with an irresistible scent field that lures in the catch ...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
Are you ready to up your fishing game? The Berkley PowerBait MaxScent Lil' Trooper stands at the forefront, designed to optimize your fishing excursions. Its revolutionary scent release technolog...
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Tired of watching your catch slip away? Turn the tables with the Berkley PowerBait MaxScent Lil' General, your new secret weapon for fishing success. Its breakthrough scent diff...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
Ready to transform your fishing expeditions with a secret weapon? The Berkley PowerBait MaxScent Meaty Chunk is your ultimate ally, exuding a potent aroma that's irresistible to underwater dwellers...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
Transform your fishing escapades with the unmatched allure of the Berkley PowerBait MaxScent Tube. Tapping into the primal instincts of fish, this innovative bait unleashes a powerful scent field t...
Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Berkley Minnotator does exactly what the nam...
Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced wi...
Are you looking to give your fishing game an unparalleled edge? The Berkley PowerBait Power Stinger is engineered to revolutionize your fishing experience. It's not just swimbait; it's a tactical a...
Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using for...
