Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. Weedless Wide Gap hooks feature a fluorocarbon weed guard to pitch your bait into the heaviest cover. A great hook for t...
Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wacky rigging soft plastics when fishing deeper, through vegeta...
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live...
Ever wondered how you could turn your fishing trips into a haul of catches? Discover the Berkley Gulp Minnow, engineered to make your fishing endeavors more fruitful. This innovation surpasses trad...
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp Waxies! truly is the next generation in soft bait! Stop messing around with the hassles ...
Berkley Gulp! Leech offers extreme scent dispersion to expand the strike zone and catch more fish. With a realistic leech profile, segmented body, and lifelike swimming action, it perfectly mimics ...
Are you ready to revolutionize your fishing experience? Introducing the Berkley Half Head Jig, the pinnacle of angling technology designed for unbeatable precision and longevity. These jigs, crafte...
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True bals...
Ever faced the frustration of tangled rods and misplaced ice fishing gear? The Berkley Ice Rods Case is the solution you've been seeking. This powerhouse of a storage system blends the sturdiness o...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." Thislure defies conventional jerkbaiting, by working its way upwards in the water column, onl...
The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable...
The Berkley Lightning Spinning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, an...
The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide ...
Tired of the mess and hassle during line changes by the water? Discover efficiency like never before with the Berkley Mini Line Spooler. Engineered for ease, this essential fishing ally clips on to...
Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-...
Ready to transform your fishing adventures with a lure designed to outperform? The Berkley PowerBait Ripple Shad is the secret weapon you've been missing! Engineered with an unmatched scent formula...
Designed by pro angler Mike Iaconelli, the Berkley® PowerBait® Water Bug features small arms that add subtle quivering actions, even when dead sticking. The scooped tail catches more water, creatin...
Why settle for ordinary when you can wield the Berkley Power Blade Colorado Spinnerbait for your next fishing adventure? Developed in collaboration with fishing maestro Edwin Evers, this tool encap...
Isn't it time you reeled in the big one with ease? Experience the revolution in spinnerbait technology with the Berkley Power Blade Compact Double Colorado Spinnerbait. Crafted for precision and du...
Ready for a breakthrough in your fishing adventures? The Berkley Power Blade Compact Double Willow Spinnerbait is your ultimate fishing companion, redefining performance and reliability. With its c...
Ever wondered how the pros snag their best catches? Discover the game-changer in fishing - the Berkley Power Blade Compact Tandem Spinnerbait! Designed collaboratively with the expertise of pro ang...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish ...
Imagine a fishing bait so effective that it can make the fish hold on 18 times longer. The Berkley PowerBait Chigger Craw is the embodiment of such a lure. It's not just bait; it's the resul...
Ready to revolutionize your fishing game? The Berkley PowerBait CullShad is your ultimate ally in conquering shallow waters. Experience an unparalleled swim-baiting sensation, thanks to its innovat...
The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched ...
The Berkley Powerbait Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent col...
Ever wondered why some anglers always seem to land the big ones? The secret could be in their choice of bait. The Berkley Powerbait Maxscent 4" Flatnose Minnow is designed for the savvy angler who ...
Are you ready to revolutionize your fishing game? The Berkley Powerbait Maxscent General is engineered to turn your next fishing trip into a story worth telling. Infused with an advanced scent tech...
Are you ready to elevate your fishing game? The Berkley PowerBait MaxScent 5" General is the secret weapon you need for a revolutionary fishing experience. Unleash a powerful scent field that hungr...
Struggling to attract those elusive fish? Turn to the Berkley Powerbait Maxscent 6" General for an unmatched fishing advantage. Engineered to maximize scent dispersion, this premium bait tempts fis...
Are you ready to revolutionize your fishing experience with the Berkley PowerBait MaxScent Chigger Craw? Engineered to disperse a potent scent unlike any other, this innovative bait is a game-chang...
Imagine a fishing trip where your bait does all the hard work, drawing in your prize catch with an allure that's impossible to resist. That's the power of Berkley PowerBait MaxScent Creature Hawg. ...
Transform your fishing expeditions with the Berkley PowerBait MaxScent Flat Worm, the bait that brings the underwater battle to your favor. Immerse yourself in the art of finesse fishing with a lur...
Imagine a fishing trip where every cast increases your chance of a big catch. That's what the Berkley Powerbait MaxScent Flatnose Jerkshad offers, with its innovative scent release technology that ...
Imagine a lure that makes fish practically leap onto your hook – the Berkley Powerbait MaxScent Hit Worm is that game changer in fishing. Infused with an unprecedented scent technology, it dominate...
Are you ready to transform your fishing experience? The Berkley Powerbait MaxScent Hit Worm Magnum is your game-changer, infusing the water with an irresistible scent field that lures in the catch ...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
Are you ready to up your fishing game? The Berkley PowerBait MaxScent Lil' Trooper stands at the forefront, designed to optimize your fishing excursions. Its revolutionary scent release technolog...
Tired of watching your catch slip away? Turn the tables with the Berkley PowerBait MaxScent Lil' General, your new secret weapon for fishing success. Its breakthrough scent diffusion technology set...
