Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. Weedless Wide Gap hooks feature a fluorocarbon weed guard to pitch your bait into the heaviest cover. A great hook for t...
Berkley Fusion19 hooks are for everyone, from the novice to avid angler. The Weighted EWG hook features a strategically placed lead weight to cast your bait into the strike zone. The front of every...
Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Weighted Swimbait hook keeps all your swimbaits secure and running straight. Each hook features a weight and center ...
Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wacky rigging soft plastics when fishing deeper, through vegeta...
Berkley GINCLEAR Fluorocarbon is formulated for maximum smoothness, flexibility, and low memory culminating in a superior casting performance. Use GINCLEAR as your go-to mainline or shock leader wh...
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live...
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!
Powerful Attractant Formu...
Ever wondered how you could turn your fishing trips into a haul of catches? Discover the Berkley Gulp Minnow, engineered to make your fishing endeavors more fruitful. This innovation surpasses trad...
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp Waxies! truly is the next generation in soft bait! Stop messing around with the hassles ...
Gulp! Alive! baits offer the best alternative to live bait ever produced. Test Test
New colors match the hatch when nothing else will!
More durable than live, more convenient than live, and mor...
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!
Fortified with Gulp! flavor chunks– natural...
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Floating Trout Worm Profile: Crafted with an ...
Berkley Gulp! Leech offers extreme scent dispersion to expand the strike zone and catch more fish. With a realistic leech profile, segmented body, and lifelike swimming action, it perfectly mimics ...
Are you ready to revolutionize your fishing experience? Introducing the Berkley Half Head Jig, the pinnacle of angling technology designed for unbeatable precision and longevity. These jigs, crafte...
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True bals...
The Berkley® horizontal rod rack saves space while neatly and securely storing up to 4 or 6 complete rod and reel combos.Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use sui...
Ever faced the frustration of tangled rods and misplaced ice fishing gear? The Berkley Ice Rods Case is the solution you've been seeking. This powerhouse of a storage system blends the sturdiness o...
The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall ...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." Thislure defies conventional jerkbaiting, by working its way upwards in the water column, onl...
Keep your fishing or boating license safe and easily accessible with the Berkley® License Holder. Made from durable, transparent plastic, this waterproof holder protects your documents from w...
The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable...
The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable...
The Berkley Lightning Spinning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, an...
The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide ...
Tired of the mess and hassle during line changes by the water? Discover efficiency like never before with the Berkley Mini Line Spooler. Engineered for ease, this essential fishing ally clips on to...
Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-...
Ready to transform your fishing adventures with a lure designed to outperform? The Berkley PowerBait Ripple Shad is the secret weapon you've been missing! Engineered with an unmatched scent formula...
Designed by pro angler Mike Iaconelli, the Berkley® PowerBait® Water Bug features small arms that add subtle quivering actions, even when dead sticking. The scooped tail catches more water, creatin...
Why settle for ordinary when you can wield the Berkley Power Blade Colorado Spinnerbait for your next fishing adventure? Developed in collaboration with fishing maestro Edwin Evers, this tool encap...
Isn't it time you reeled in the big one with ease? Experience the revolution in spinnerbait technology with the Berkley Power Blade Compact Double Colorado Spinnerbait. Crafted for precision and du...
Ready for a breakthrough in your fishing adventures? The Berkley Power Blade Compact Double Willow Spinnerbait is your ultimate fishing companion, redefining performance and reliability. With its c...
Ever wondered how the pros snag their best catches? Discover the game-changer in fishing - the Berkley Power Blade Compact Tandem Spinnerbait! Designed collaboratively with the expertise of pro ang...
Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into an old school technique. Engineered with performanc...
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish ...
Imagine a fishing bait so effective that it can make the fish hold on 18 times longer. The Berkley PowerBait Chigger Craw is the embodiment of such a lure. It's not just bait; it's the resul...
The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall b...
The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched ...
The Berkley Powerbait Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent col...
Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
