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The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
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Ready to transform your fishing expeditions with a secret weapon? The Berkley PowerBait MaxScent Meaty Chunk is your ultimate ally, exuding a potent aroma that's irresistible to underwater dwellers...
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The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
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Transform your fishing escapades with the unmatched allure of the Berkley PowerBait MaxScent Tube. Tapping into the primal instincts of fish, this innovative bait unleashes a powerful scent field t...
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Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Berkley Minnotator does exactly what the nam...
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Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced wi...
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Are you looking to give your fishing game an unparalleled edge? The Berkley PowerBait Power Stinger is engineered to revolutionize your fishing experience. It's not just swimbait; it's a tactical a...
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Purpose-Built for Forward Facing Sonar - The Power® Switch gives you the control to “switch” or react to the fish or structure you see whenever and however you want.When a fish is located using for...
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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
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Want to turn every cast into a potential success story? The Berkley PowerBait Ripple Shad is designed to do just that. With a scientifically proven scent that's 18 times more effective, this lure i...
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Behold, the Berkley® MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven season after season in MaxScent shapes. At 3.5 inches ...
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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
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Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Skippin’ jig features all the right things in all the right places for a high-quality jig that simply pu...
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Are you ready to elevate your fishing game? Look no further than the Berkley Slobberknocker Bladed Jig, a top-tier bladed jig that turns any fishing trip into a success story. This bladed jig is th...
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The Berkley® Soft Bait Binders are designed to be an all-in-one tackle management system to carry and store everything you need for a day on the water. The Soft Bait Binder also stows away into oth...
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Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded h...
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Imagine casting a ice line that's nearly invisible to the keenest of fish – that's the Berkley Berkley Trilene 100% Fluorocarbon Ice Line advantage. Engineered with a unique fluorocarbon material t...
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Get the edge on your fishing expeditions with Berkley Trilene 100% Fluorocarbon Line. With a refractive index akin to water, it remains unseen by fish, revolutionizing the art of angling. Its robus...
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Ever find your fishing line stiffening up in the chill? Not anymore! The Berkley Trilene Cold Weather Ice Line stays as flexible at 32°F as regular mono does at a balmy 70°F, ensuring your fishing ...
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Tired of ice lines that can't handle the extreme conditions of ice fishing? The Berkley Trilene Micro Ice Line is the solution you've been seeking. Its specialized low-stretch formula ensures ultim...
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Imagine a monofilament line that transforms your fishing experience with unmatched strength and flexibility. The Berkley Trilene XL Monofilament Line does just that. Infused with a superior formula...
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The Best Berkley Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet strength. 20% more flexible, for smooth casting and ma...
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Do you want a fishing line that won't let you down at the critical moment? The Berkley Trilene XL Monofilament Line is engineered for those who demand the best. With 20% more flexible material, it ...
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Are you tired of lines that can't withstand the rough and tumble of extreme fishing? Switch to the Berkley Trilene XT Monofilament Line, engineered to dominate in the toughest conditions. Boasting ...
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Tired of monofilament lines that just can't keep up? Turn to the Berkley Trilene XT Monofilament Line for a game-changing experience. This line is tailored for rough fishing environments, offering ...
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With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Features Stores 3 rods or combos neatly and securely Corrosion proof Easily att...
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Are you tired of cluttered fishing gear on your boat or in your camp? The Berkley Tube Rod Holder Rack is the ultimate solution! This tube rod rack ensures your rods are organized and easily access...
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Elevate your ice fishing experience with the Berkley Vanish 110 Yard Fluorocarbon Spool, a must-have for every angler's tackle box. This fluorocarbon line is engineered for maximum durability and i...
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Discover the unmatched efficiency of the Berkley Vibrato! Transform your ice fishing tackle experience with the Berkley Vibrato. Its unparalleled vibrating action, functioning during all forms of r...
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When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests.Features: Professionally tied in with Berkley® Trilen...
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Berkley® branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come in a variety of special finishes combined with matching bea...
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Are you tired of cluttered boat decks and inefficient tackle setups? Discover the Berts 12" Buff Brite Track, the cornerstone of an organized and effective mounting system. This 12 inch buff brite ...
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Revolutionize your boat with the Berts 6" Buff Brite Track! This 6 inch buff brite track is the foundation of an exceptional mounting system, making it a breeze to attach to your boat. The package ...
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Regular price $189.99
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Are you tired of struggling with unstable rod holders? The Berts Rod Holder Buff is your ultimate solution. Crafted from durable stainless steel and anodized aluminum, this rod holder ensures longe...
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Maximize your fishing efficiency with the Berts Rod Holder Caps. Designed to universally fit all tube-style rod holders, these caps are a must-have for any angler. The robust construction of the ro...
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Transform your boating and fishing experience with the Berts Transducer Mounting Board! Measuring 12" X 3.5" X 3/4" and made from high-quality gray HDPE, this transducer mounting board provides exc...
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Regular price $37.99
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IN-STORE PURCHASE ONLY • Contents: 1 boat, 1 pair of oars, 1 foot pump, 1 repair patch • Inflatable floor for extra comfort • Front tow rope for easy transport and added safety • Recommended for ch...
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Whether you’re stroking it, jigging it, flipping it, or throwing it weightless, the Big Bite Baits Salt Tube comes in a size and color that will work for the kind of fish you’re after. Hand dipped ...
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Designed for use inside of a Crappie Tube 10 pack. (1/48oz = #8 hook, 1/32oz = #6 hook, 1/16oz = #4 hook)    
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Experience the unparalleled effectiveness of the Big Bite Baits Kamikaze Crappie Swimon, crafted specifically for crappie enthusiasts. The Kamikaze Crappie Swimon brings the proven success of its b...
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