Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming o...
The Original salt-impregnated bait that started it all. For over 30 years, the Gary Yamamoto Single Tail Grub has been a proven fish catcher across lakes, rivers, and reservoirs, earning its place ...
Dominate the water with the New X Zone Pro Series Adrenaline Craw . The ulimate heavy cover bait, complete with floating claws and an unmatched action that is tough to beat.
4.25"6 per pack
Imagine a lure that makes fish practically leap onto your hook – the Berkley Powerbait MaxScent Hit Worm is that game changer in fishing. Infused with an unprecedented scent technology, it dominate...
The Rattl’N Vibe Mini™ was designed to target all varieties of panfish, perch, walleye, crappie, pike, largemouth, and smallmouth bass for both open water and ice fishing. Its compact profile, fast...
Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-...
The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and ...
The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an u...
The X Zone True Center Stick has the unique marked “WACKY ZONE” area which is in the true center of our stick to allow for perfectly balanced wacky rigging every time! The raised ribbed body desi...
Imagine a fishing trip where every cast increases your chance of a big catch. That's what the Berkley Powerbait MaxScent Flatnose Jerkshad offers, with its innovative scent release technology that ...
Whether you want to flip for big largemouth, cast these for giant pike or drop it under the ice for tank lake trout, our 5” tube is what you’re looking for. This bigger than average bait mimics pel...
The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook slot. The hook slot feature allows for easy and st...
The X Zone 6" Whiplash Shad was designed with many key features such as a long soft tail that delivers unparalleled tail swing during retrieve and jerk. If left to fall down the water column - the ...
The Spin John 80 was designed by B.A.S.S. Elite Series Angler John Crews to be the ultimate spy bait. The Spin John 80 comes with swivels incorporated into the line tie and the back-hook hanger. ...
The new Gamakatsu Spring Lock makes rigging plastics easy with the stress relieved stainless steel center point. The center point makes it easy to find the exact midpoint of the bait. It’s then jus...
Based off the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Fro...
The Shimano Scimitar Spinning Rod series is engineered for anglers seeking versatility, strength, and value in every cast. Built in a range of lengths and powers, these rods deliver the ideal balan...
Flippin’ Hooks need to be one thing: strong. Ish Monroe took that one necessary trait and created a hook that is both strong, and protects the line from damage due to heavy tungsten weights cras...
THE LEVANTE WHIPSNAKE HAS THE SENSITIVITY TO FEEL SUBTLE CHANGES AT THE END OF YOUR LINE, REFINED CONTROL TO IMPART DELICATE ACTION, AND WHIP-QUICK POWER TO UNLEASH DECISIVE HOOKSETS. DESIGNED FO...
Re-engineered for a whole new level of toughness, Super8Slick V2 combines a new 8-end, dense weave construction with the proven Enhanced Body Technology coating process. S8SV2 delivers all of the s...
Designed by Ish Monroe, River2Sea’s new Bling Spinnerbait is built to attract the right kind of bites. Constructed on a light wire frame for maximum vibration, the Bling also features ultra thin bl...
Re-engineered for a whole new level of toughness, Super8Slick V2 combines a new 8-end, dense weave construction with the proven Enhanced Body Technology coating process. S8SV2 delivers all of the s...
Re-engineered for a whole new level of toughness, Super8Slick V2 combines a new 8-end, dense weave construction with the proven Enhanced Body Technology coating process. S8SV2 delivers all of the s...
Gamakatsu's EWG Worm Hook is renowned for its versatility and popularity. This hook is optimally designed for a wide gap and top-notch performance - from Senko-style worms to Texas and Carolina rig...
Gamakatsu’s Superline Offset Shank EWG Work Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for serious flipping in the tules, overhead mats or p...
Professional angler Aaron Martens developed the G-Finesse Drop Shot Hook and as Marten says, it’s “improved my hook-ups by 30 to 40%…I rarely miss a fish with these hooks.” The G-Finesse Drop Shot ...
The new standard in Flip hooks has arrived. The new Heavy Cover Worm hook has been built to the highest standards to fight the biggest fish in the heaviest cover. The Heavy Cover Worm Hoo...
Gamakatsu’s Super Deep Throat Wide Gap is similar in design and shape to the Deep Throat Wide Gap Worm Hook. Great for bigger baits in heavy cover the combination of surgical sharpness and wide gap...
Gamakatsu’s most versatile hook, the Gamakatsu Octopus Hook has long been known for its durability and strength. The Octopus hook comes in a wide variety of sizes, colors and finishes, in...
Gamakatsu’s most versatile hook, the Gamakatsu Octopus Hook has long been known for its durability and strength. The Octopus hook comes in a wide variety of sizes, colors and finishes, including fl...
Ever struggled with bulky fishing weights? Discover the revolutionary Ultra Tungsten Bullet Weight – the game-changer in precision fishing! Made from 97% pure tungsten, these worm weights are not ...
Tungsten is one of the densest and hardest materials in the world and has many advantages when it comes to fishing applications. Firstly, it is lead-free. This makes it an environme...
Tackle anything that swims in freshwater or saltwater with the powerful, new Tranx. X-Ship & HEG technologies combine to provide massive cranking power with a smooth effortless retrieve, perf...
Great for Plastic Baits and Hardbaits Adjustable Layout Vertically and Horizontally Does Not Open When Dropped Tight fitting Compartments Keep Baits from Mixing Lures or Tackle are not included w...
Once the closely-guarded secret of the pros, the vision oneten jerkbait quickly became a staple among professional and amateur anglers alike, setting the standard for tournament fishing nationwide....
This tournament Grade 97% pure tungsten jig now allows anglers to fish their favorite size and colour in a smaller and more compact form. Hand crafted and wire tied skirts, strong trailer keeper an...
