The original baby shad provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other game fish. Try holding this bait and keeping the tail from dancing and y...
The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the slowest speeds. The Easy Shiner has become a sta...
Finally the first floating Jig head that makes sense. The Bottom mounted line tie eye purposly positions the hook pointing up for sure hook sets. Add a trailer hook for short biting negative fee...
An exclusive Z-Man bait shape, the 2-inch StingerZ features a unique segmented, straight tail shad profile. A thick, shad/baby panfish body sculpt features a convenient hook slot for easy rigging. ...
Our Eye Catcher design is approximately 2.25" in length and weights in at a 1/4 ounce. Eye Catchers are designed to provide the optimal presentation for predator fish such as Walleye or Northern Pi...
Are you ready to up your fishing game? The Berkley PowerBait MaxScent Lil' Trooper stands at the forefront, designed to optimize your fishing excursions. Its revolutionary scent release technolog...
NOW INFUSED WITH BAITFUEL
Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait STH Finesse Series Tubes outperform others because of an i...
What looks to the casual observer like the simplest jig and softbait pairing possible has actually become one of the most potent bass-catching systems ever devised. The Ned Rig pairs a mushroom s...
Transform your fishing escapades with the unmatched allure of the Berkley PowerBait MaxScent Tube. Tapping into the primal instincts of fish, this innovative bait unleashes a powerful scent field t...
The Z-man Finesse TRD, crafted with a softer ElaZtech formulation and custom salt content, is designed exclusively for the Midwest finesse style of fishing, popularly referred to as the Ned Rig. Th...
Tired of watching your catch slip away? Turn the tables with the Berkley PowerBait MaxScent Lil' General, your new secret weapon for fishing success. Its breakthrough scent diffusion technology set...
Use for Bass and Walleye this shad/paddle tail lure featuring tentacles that vibrate and pulsate with every change in the speed of your retrieve, on the drop or even deadsticking on the bottom when...
Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefish species. Tickle Shad features a baitfish shaped ...
The Keitech FAT Swing Impact has taken the Paddle tail swimbait to the next level. The Keitech original two-tone color injection process uses several different types of salted plastics to achieve p...
Ready to revolutionize your fishing game? The Acme Google Eye Tungsten Jig is your answer. With its innovative glass eyes and rattling beads, it's designed to lure in the most elusive fish. Experie...
The Acme tungsten Ice Jig is here, designed with Mick-E ears that simulate the graceful movement of real water bugs. Crafted with precision and featuring a size 3 #10 hook size, it's the evolution ...
Mimicking a variety of invertebrates that make up the bulk of a bass’ diet, the 3" TRD HogZ™ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man’s Finesse ShroomZ™ an...
The Megabass Hazedong shad is an excellent bait for Great Lakes smallmouth. Either rigged on a drop shot or a finesse jig head , both small and largemouth can't resist its lifelike profile and colo...
This soft, floating, ribbed, Ned Rig bait is the perfect for the technique that continues to sweep the nation. It is also very effective on Wacky Rigs, Drop shot, Shakey Head and Carolina Rigs.
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The NEW 3” Stealth Invader from X Zone Lures is a finesse style Goby, Shiner, Chub, Fat Head Minnow bait that will have applications throughout the country! The bait shape will mimic various types ...
The tradition continues with the Kalin's Lunker grubs. Precise, proven design provides maximum action at ultra-slow speed, the hallmark of all Kalin's baits, whether you are fishing for quarter-pou...
Are you ready to revolutionize your fishing experience with the Berkley PowerBait MaxScent Chigger Craw? Engineered to disperse a potent scent unlike any other, this innovative bait is a game-chang...
Ready to transform your fishing expeditions with a secret weapon? The Berkley PowerBait MaxScent Meaty Chunk is your ultimate ally, exuding a potent aroma that's irresistible to underwater dwellers...
Imagine a fishing bait so effective that it can make the fish hold on 18 times longer. The Berkley PowerBait Chigger Craw is the embodiment of such a lure. It's not just bait; it's the resul...
The DS minnow is a Drop shot series plastic that excels at finesse fishing. Its compact body makes it a perfect size for pressured and lethargic fish. The DS Minnow features a narrow spine ...
Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming o...
Want to turn every cast into a potential success story? The Berkley PowerBait Ripple Shad is designed to do just that. With a scientifically proven scent that's 18 times more effective, this lure i...
Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better tha...
Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.
Great shimmy and thump right out of the packageCustomize by cutting or removing the “tail tendo...
Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ—Z-Man’s first specifically designed drop shot baits—feature limber, ribbed bodies...
This hard-bodied trolling herring lure has a tantalizing roll when used in many different trolling applications. It has the perfect action when trolled behind a flasher, a paddle or on its own. The...
Are you looking to give your fishing game an unparalleled edge? The Berkley PowerBait Power Stinger is engineered to revolutionize your fishing experience. It's not just swimbait; it's a tactical a...
The 3.5” Goby is definitely a game changer. The realistic skin and life-like features, set this goby apart from all the rest. The bait is anatomically correct and each bait is hand-poured individua...
Transform your fishing expeditions with the Berkley PowerBait MaxScent Flat Worm, the bait that brings the underwater battle to your favor. Immerse yourself in the art of finesse fishing with a lur...
The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any condition or location. Rig with an internal tube jig head for ...
X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot baits ever designed.
The Pro Series 4” Slammer is the latest addition...
The tube is a must have for all the hardcore tube anglers. The small profile and life like action mimics a newborn craw or goby perfectly. Salt-impregnate, bio edge scent infused, this bait sure wo...
A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter p...
Ever wondered why some anglers always seem to land the big ones? The secret could be in their choice of bait. The Berkley Powerbait Maxscent 4" Flatnose Minnow is designed for the savvy angler who ...
