Want to turn every cast into a potential success story? The Berkley PowerBait Ripple Shad is designed to do just that. With a scientifically proven scent that's 18 times more effective, this lure i...
Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better tha...
Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.
Great shimmy and thump right out of the packageCustomize by cutting or removing the “tail tendo...
Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ—Z-Man’s first specifically designed drop shot baits—feature limber, ribbed bodies...
The extremely versatile 3.25" Muscle Back Finesse Craw is designed to provide a realistic mimicry of a craw that swims, hops and undulates with a NEW unique sonic signature and vibration that bass ...
This hard-bodied trolling herring lure has a tantalizing roll when used in many different trolling applications. It has the perfect action when trolled behind a flasher, a paddle or on its own. The...
Are you looking to give your fishing game an unparalleled edge? The Berkley PowerBait Power Stinger is engineered to revolutionize your fishing experience. It's not just swimbait; it's a tactical a...
SPRO’s Pin Tail Stick is made using high-quality Japanese plastic that provides lots of action while remaining durable enough to catch multiple fish. These baits are infused with Amino Bite Scent...
The new SPRO® Sakura features a subtle action that makes it nearly irresistible to educated fish. The unique, diamond-shaped tail flutters with the slightest movement, making it perfect for Ned ...
The 3.5” Goby is definitely a game changer. The realistic skin and life-like features, set this goby apart from all the rest. The bait is anatomically correct and each bait is hand-poured individua...
Transform your fishing expeditions with the Berkley PowerBait MaxScent Flat Worm, the bait that brings the underwater battle to your favor. Immerse yourself in the art of finesse fishing with a lur...
The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any condition or location. Rig with an internal tube jig head for ...
X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot baits ever designed.
The Pro Series 4” Slammer is the latest addition...
The tube is a must have for all the hardcore tube anglers. The small profile and life like action mimics a newborn craw or goby perfectly. Salt-impregnate, bio edge scent infused, this bait sure wo...
A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter p...
Ever wondered why some anglers always seem to land the big ones? The secret could be in their choice of bait. The Berkley Powerbait Maxscent 4" Flatnose Minnow is designed for the savvy angler who ...
The X Zone Muscle Back Craw has a distinctive cross ribbed body design with appendages to provide micro movements. The soft, realistic, textured claws are ribbed on both sides and the outer edges...
Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming o...
The Original salt impregnated bait! For over 30 years the Original Gary yamamoto grub has been catching fish species of all kind in lakes, rivers and reservoirs.
20 per bag
Dominate the water with the New X Zone Pro Series Adrenaline Craw . The ulimate heavy cover bait, complete with floating claws and an unmatched action that is tough to beat.
4.25"6 per pack
Imagine a lure that makes fish practically leap onto your hook – the Berkley Powerbait MaxScent Hit Worm is that game changer in fishing. Infused with an unprecedented scent technology, it dominate...
The Rattl’N Vibe Mini™ was designed to target all varieties of panfish, perch, walleye, crappie, pike, largemouth, and smallmouth bass for both open water and ice fishing. Its compact profile, fast...
Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-...
The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and ...
The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an u...
The X Zone True Center Stick has the unique marked “WACKY ZONE” area which is in the true center of our stick to allow for perfectly balanced wacky rigging every time! The raised ribbed body desi...
Imagine a fishing trip where every cast increases your chance of a big catch. That's what the Berkley Powerbait MaxScent Flatnose Jerkshad offers, with its innovative scent release technology that ...
Whether you want to flip for big largemouth, cast these for giant pike or drop it under the ice for tank lake trout, our 5” tube is what you’re looking for. This bigger than average bait mimics pel...
The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook slot. The hook slot feature allows for easy and st...
St.Croix Victory series of Spinning and Casting Rods. Get in the winners circle with Victory. Super high-modulus hybrid carbon fiber SCIII+ blanks matched with Fortified Resin System (FRS) technolo...
The X Zone 6" Whiplash Shad was designed with many key features such as a long soft tail that delivers unparalleled tail swing during retrieve and jerk. If left to fall down the water column - the ...
Unlike any other fishing tool in the market, our crankbait is unique and unparalleled in design and function. When it comes to generating a vigorous lure in the waters, nothing beats the roaring re...
The Spin John 80 was designed by B.A.S.S. Elite Series Angler John Crews to be the ultimate spy bait. The Spin John 80 comes with swivels incorporated into the line tie and the back-hook hanger. ...
The new Gamakatsu Spring Lock makes rigging plastics easy with the stress relieved stainless steel center point. The center point makes it easy to find the exact midpoint of the bait. It’s then jus...
Based off the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. Fro...
Tired of casting reels that can't handle the big catch? Introducing our top-of-the-line Casting Reel, built for those heavy-duty moments on the water. Experience unmatched durability with the Max 4...
Portable Mosquito Repeller is easy to use and provides hours of scent-free, mess-free mosquito defense up to 15 feet per repeller. With no batteries or cords needed, the portable repeller is ideal ...
