BaitCloud is the original multi-sensory fish attractant. By using science and innovation to mimic nature., we have engineered a multi-sensory product to trigger the instinctive feeding and hunting behaviors in sportfishing. Our multi-species formula uses shad scent. Shad are schooling baitfish that are a critical food source and are key to ensuring healthy populations of sportfishing. Available in abundance throughout North America, this baitfish is preferred forage for a broad range of gamefish.