For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchi...
The Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accented with loud, distinctive BB rattle system. Long-casting with variable running d...
The Eurotackle Z-Series is an amazing line up of ultralight and finesse hard baits.Micro Lipless Crankbait, We have the lure you need to catch fish in any situation. The line up includes some uniq...
Rip your way to more panfish, perch, pike, walleyes and trout with the Northland Rippin Shad. Use for vertical jigging through the ice and both casting and jigging in open water. Flat head produc...
The TN50 feature a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the space inside the bait. This translates into more vibr...
Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on the drop with a hard-vibrating action accented with a l...
Ever wondered how to outsmart fish in clear waters? Meet the Ice Rip Bait – the smaller but mightier sibling of the 13 Fishing Magic Man. Crafted for both ice and open water fishing, its distinctiv...
The Rattl’N Vibe Mini™ was designed to target all varieties of panfish, perch, walleye, crappie, pike, largemouth, and smallmouth bass for both open water and ice fishing. Its compact profile, fast...
Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded h...
Silent blade baits have been deadly on fish for many years but lack any realism to actual baitfish. The TPE Soft Vibe crosses that barrier with life-like feel and looks. Built of super-durable TPE ...
The unique design of the Slab Rap® allows it to be fished in a number of ways. Weight forward design enables a rocking up and down action to trigger negative fish into a reaction strike. A true m...
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