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RAPALA

80 products

The Rapala collection is a must-have for anglers who demand precision and performance. Known for their legendary lures, Rapala has been a trusted name in the industry for over 80 years, offering a range of top-quality products designed to catch fish and withstand the toughest conditions. From the iconic Original Floating® lure to advanced crankbaits, jigs, and rods, Rapala’s gear combines cutting-edge design with unparalleled craftsmanship. Whether you're chasing trophy fish or perfecting your technique, Rapala provides the tools to help you reel in success, time after time. 

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Regular price from $14.99
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Rapala Jigging Rap Magnum falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it a great choice for casting, pitching or vert...
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17% Off
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Regular price $5.99
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The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be u...
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Following in the footsteps of the original Rapala® Jigging Rap®, the much lighter Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern...
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The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a h...
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With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken...
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With its jointed body, the X-Rap Jointed Shad produces an exaggerated swimming motion, sometimes just the ticket to turn on sluggish fish. Cast or trolled, impressive action begins at your slowest ...
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With its jointed body, the X-Rap Jointed Shad produces an exaggerated swimming motion, sometimes just the ticket to turn on sluggish fish. Cast or trolled, impressive action begins at your slowest ...
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With its jointed body, the X-Rap Jointed Shad produces an exaggerated swimming motion, sometimes just the ticket to turn on sluggish fish. Cast or trolled, impressive action begins at your slowest ...
Regular price $25.99
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With its jointed body, the X-Rap Jointed Shad produces an exaggerated swimming motion, sometimes just the ticket to turn on sluggish fish. Cast or trolled, impressive action begins at your slowest ...
Regular price $23.99
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With its jointed body, the X-Rap Jointed Shad produces an exaggerated swimming motion, sometimes just the ticket to turn on sluggish fish. Cast or trolled, impressive action begins at your slowest ...
Regular price $23.99
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With its jointed body, the X-Rap Jointed Shad produces an exaggerated swimming motion, sometimes just the ticket to turn on sluggish fish. Cast or trolled, impressive action begins at your slowest ...
30% Off
Regular price $27.99
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Regular price $39.99
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Fish at controlled depths while using a standard baitcasting reel using this line counter. With this fishing line counter, you’ll be able to set your bait at the right depth every time, keeping you...
Regular price $49.99
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Six-piece culling system that allows easy management of your catch. Culling system permits quick identification of fish to be released for maximum total weight. Non-penetrating fish friendly ...
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Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features, starting with a Long-Cast System...
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Regular price $29.99
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Ready to elevate your ice fishing experience? The Rapala Mini Ice Chisel is a must-have for any ice angler. Compact at 19 inches, this ice fishing ice chisel is engineered for convenience and effec...
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The Rapala Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Deep Mavrik™ provides premium jerkbait features, starting with a Long-Cast System...
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70% Off
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Regular price $49.99
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• Quick Dry Fabric.• D-Loop Attachment.• Cargo Pocket with Drain Hole.• Plier/Tool Holder.• UPF 50+ sun protection.• 3M® Scotchgard™ Protector for water and stain resistance 
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Regular price $59.99
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Regular price $99.99
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R-Type Series Ice Combos are specifically designed for ice fishing. 28" medium heavy cast. Great for walley, lake trout and big northerns.  Power Taper ConstructionLightweight high-modulus gra...
Regular price $259.99
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Lithium Ion batteries provide a consistent speed and torque from fillet to fillet, without reduced power or slow down as battery power wanes. 80 minutes of continuous runtimeTwice the speed an...
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Designed specifically for Rapala Jigging Raps. This customized box was created for securely storing and giving the angler easy access to their favourite Jigging Rap selection. Suitable for sizes ...
Regular price $9.99
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Store, organize, access – repeat. The Rapala Tackle Tray is designed for keeping your tackle protected and in perfect order with heavy-duty construction and smart design. The Tackle Tray features r...
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Store, organize, access – repeat. The Rapala Tackle Tray is designed for keeping your tackle protected and in perfect order with heavy-duty construction and smart design. The Tackle Tray features r...
Regular price $10.99
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The Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accented with loud, distinctive BB rattle system. Long-casting with variable running d...
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44% Off
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Regular price $49.99
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An all around freshwater fishing rod series. Built with rugged components for durability, with a composite blank that increases senitivity. split grip handle design with EVA grips create a modern...
Regular price $17.99
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The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap®. The Elite structure consists of premium balsa wood, a profile shape of a natural shad baitfish, ...
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The unique design of the Slab Rap® allows it to be fished in a number of ways. Weight forward design enables a rocking up and down action to trigger negative fish into a reaction strike. A true m...
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The Snap Rap® brings a hot new technique to anglers fishing sandy and gravel bottoms as well as deep west-coast reservoirs. This unique, tough little bait is fished with a snap retrieve method… d...
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Regular price $26.99
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A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting in ultimate filleting comfort. Sturdy and super-sha...
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Introducing the New Rapala Stealth FXF Fillet Knife Series, a cutting-edge fusion of tradition and innovation. Drawing from over 50 years of quality craftsmanship with the FNF series, these knives ...
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Big fish eat little fish that swim just like the Super Shadow Rap®. Hard kicking side to side, then fading away on pause, slowly sinking like a dying baitfish. A quick snap of your rod tip and it...
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Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink of break. Adjustable tension and hi-vis indicator bead give anglers the edge with even the lightest of bites. F...
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The Rapala track mount drink holder securely holds drinks and keeps them close at hand.
Regular price $19.99
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The Rapala track mount rod holder positions rods in the perfect location!
50% Off
Regular price $39.99
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Regular price $79.99
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The Rapala track shack combo comes with: Track Mount Tool Holder Track Mount Drink Holder Track Mount Rod Holder Universal Gunwale Track Mount 6"
Regular price $9.99
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Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on the drop with a hard-vibrating action accented with a l...
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Rattlin' Minnow Spoon® features a unique construction that combines the silhouette of a minnow with the action of a spoon. Wide, irregular sweeping action to create flash. Internal rattle chamber ...
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The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. ...
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35% Off
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Regular price $22.99
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The New Rapala X-Rap Otus. Musky and Northerns, "BEWARE"   A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tai...
40% Off
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Regular price $24.99
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Experience the next level of angling with the Rapala X-Rap Peto, a revolutionary musky and pike lure designed to conquer the toughest conditions. This musky and pike lure is a hybrid marvel, combin...
40% Off
Regular price $14.99
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Regular price $24.99
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The New Rapala X-Rap Peto. Musky and Northerns, "BEWARE"   A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tai...