The famous Husky Jerk now with a deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when...
Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.
Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretc...
The Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accented with loud, distinctive BB rattle system. Long-casting with variable running d...
Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patt...
NEW SIZES AND COLOURS
The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, o...
Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake. Super TPE (Thermoplastic Elastomer) - Floating plastic wit...
The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.
Enticing Tail-Kicking Trailer Action
Nose Hook, Weightless Texas Rig, Belly-Weigh...
Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and ey...
Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and ...
The tiniest Rapala® lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more strikes. A weight-forward rattling design to cre...
The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a h...
Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar. ...
Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in.
Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold R...
Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on the drop with a hard-vibrating action accented with a l...
With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken...
The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. ...
The Rapala Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide tail action to entice fish to bite in a variet...
The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap®. The Elite structure consists of premium balsa wood, a profile shape of a natural shad baitfish, ...
Rapala Jigging Rap Magnum falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body makes it a great choice for casting, pitching or vert...
Rattlin' Minnow Spoon® features a unique construction that combines the silhouette of a minnow with the action of a spoon. Wide, irregular sweeping action to create flash. Internal rattle chamber ...
Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik™ provides premium jerkbait features, starting with a Long-Cast System...
Lithium Ion batteries provide a consistent speed and torque from fillet to fillet, without reduced power or slow down as battery power wanes.
80 minutes of continuous runtimeTwice the speed an...
NEW COLOURS
To lead CrushCity™ you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied...
Soft Sided Rod Bag. Keep rods together and safe in this water resistant lightweight denier shell, padded for protection. Storage pocket inside is great for extra spools of line, terminal, additiona...
Big fish eat little fish that swim just like the Super Shadow Rap®. Hard kicking side to side, then fading away on pause, slowly sinking like a dying baitfish. A quick snap of your rod tip and it...
Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack.
Tight Kicking...
• Quick Dry Fabric.• D-Loop Attachment.• Cargo Pocket with Drain Hole.• Plier/Tool Holder.• UPF 50+ sun protection.• 3M® Scotchgard™ Protector for water and stain resistance
A versatile lipless crankbait ideal for casting, ripping through cover or jigging off bottom. The Snare's slender profile is belly weighted for long casts and a stable swimming action on the fall....
Classic Rapala® wounded-minnow action, durable plastic body construction, and loud rattles make the Harvest Shad ideal for targeting your favorite gamefish in any situation.
Durable Plastic...
The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before.
Dolphin-Like Swimming Action
“Bronco Buck” Kick when Jigged
Soft R...
Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes the lure one of the best-casting baits in its ca...
The Rapala Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Deep Mavrik™ provides premium jerkbait features, starting with a Long-Cast System...
The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The ne...
Designed specifically for Rapala Jigging Raps. This customized box was created for securely storing and giving the angler easy access to their favourite Jigging Rap selection. Suitable for sizes ...
Fish at controlled depths while using a standard baitcasting reel using this line counter. With this fishing line counter, you’ll be able to set your bait at the right depth every time, keeping you...
6" Falcon Fillet & Sheath
Sharp stainless steel blade with a strong flexible tip
Hard sheath with built-in single-stage knife sharpener
Large Fillet Glove
Flexible steel strands offer exce...
Our water activated, floating aerator may be compact in size, but offers big time operation, by gently mixing air into water.
Water activatedAir release stone at bottom18 hour continuous run t...
Delta™ rods are built for trolling techniques including downrigging and Dipsy Divers®. These performance rods allow anglers that are budget conscious to outfit a boat with dependable rods, built ...
Store, organize, access – repeat. The Rapala Tackle Tray is designed for keeping your tackle protected and in perfect order with heavy-duty construction and smart design. The Tackle Tray features r...
