BLACK FRIDAY DEALS

94 products

SAVE THE TAX ALL ON REGULAR PRICED RODS & REELS INSTORE AND ONLINE.

Get ready for the biggest savings of the year! Our Black Friday deals are here—shop now and snag great discounts on your favorite products before they're gone!

40% Off

OLD TIMER FISHING KNIVES Old Timer Electric Filet Knife 8

$59.99 CAD

~~$99.99 CAD~~

The 110V Electric Fillet Knife was designed to make every fisherman fillet like a pro. Our ergonomic grip handle with a built-in ventilation system to maximize transmission output and detachable 8-...

$64.99 CAD

This rod and reel combo is a great entry-level rod for the aspiring winter ice specialist. Ideal for Yellow Perch, Walleye, Lake Trout and Muskellunge. Built to demanding Daiwa standards, the Durab...

SHIMANO NEXAVE 2500 Shimano Nexave FI Spinning Reel

from $84.99 CAD

Shimano didn't just design the new Nexave series of spinning reels to look good in hand, engineers built Nexave reels with form and function — and with the same Shimano quality standards — to benef...

15% Off

CLAM ICE FISHING RODS Clam Predator Tip Up

$84.99 CAD

~~$99.99 CAD~~

The Clam Predator Tip up will not let ice anglers miss any bites this winter. This tip up can be used as an automatic hook setting device (legal in most states, check regulations) or as a tradition...

31% Off

from $89.99 CAD

~~$129.99 CAD~~

Meet the new generation Veritas Spinning Rod. Experience a whopping 15% increase in strength and a 5% reduction in weight, all thanks to our revolutionary Powerlux® 100 technology. Not only does th...

FENWICK WORLD CLASS ICE Fenwick World Class Ice Rod

$99.99 CAD

Look no further for World Class® performance on the ice. The premium solid carbon blanks are specially tuned for finesse ice fishing in custom Fenwick® actions. Featuring premium grade cork split...

DAIWA TD ICE Q COMBO Daiwa TD Ice Q Combo

$99.99 CAD

The TD-ICE Q is built with Daiwa’s commitment to quality, this combo is designed for the dedicated ice fisherman and Ideal for Yellow Perch, Walleye, Lake Trout and Muskellunge. The Sensitive, Dura...

33% Off

DAIWA TROLLING REELS 20 LCB Daiwa Accudepth Line Counter Trolling Reel ACDP

from $99.99 CAD

~~$149.99 CAD~~

The all new Accudepth LC come in eight models with sizes ranging from 15 to 40, rely on single ball bearing (1BB) construction for a great blend of simplicity, smoothness and dependability, and off...

15% Off

HUMMINBIRD ICE TRANS CHIRP Humminbird Chirp Ice Transducer XI 9-1521

$109.99 CAD

~~$129.99 CAD~~

Ice transducer for use with Humminbird HELIX 5 through 12 CHIRP. This transducer operates at 130-250 kHz and covers 15 - 21 degrees on the bottom. Is not compatible with non-CHIRP Ice products....

25% Off

$119.99 CAD

~~$159.99 CAD~~

Introducing the next generation of Veritas rods - Abu Garcia Veritas Casting Rod. The introduction of Powerlux® 100 increases the rod’s strength by 15 percent while also reducing the rod’s overall ...

41% Off

HODGMAN FOOTWEAR Hodgman H5 H-Lock Boot Size 10

$129.99 CAD

~~$219.99 CAD~~

Wade with confidence using the most advanced wading boot system available! The Hodgman H-Lock removable sole system lets you effortlessly swap soles for optimal traction in any terrain or aquatic e...

41% Off

HODGMAN FOOTWEAR Hodgman H5 H-Lock Boot Size 11

$129.99 CAD

~~$219.99 CAD~~

41% Off

HODGMAN FOOTWEAR Hodgman H5 H-Lock Boot Size 12

$129.99 CAD

~~$219.99 CAD~~

41% Off

HODGMAN FOOTWEAR Hodgman H5 H-Lock Boot Size 13

$129.99 CAD

~~$219.99 CAD~~

from $149.99 CAD

The Innovative Light Weight Design is achieved through several proprietary Daiwa rod building technologies. This allows for a Slim Design blank that maintains the strength and durability of a muc...

50% Off

CELSIUS 3 PERSON HUB Celcius 3 Person Hub Ice Shelter

$175.00 CAD

~~$349.99 CAD~~

Celsius Ice Fishing Hub Shelter, 74" x 74" x 80" high , non insulated

31% Off

ESKIMO ICE FISHING JACKETS / BIBS Eskimo Scout Jacket

$199.99 CAD

~~$289.99 CAD~~

Designed for the active ice angler that doesn’t stay in one place for long. Make the most of early ice and late ice with a light and nimble outer layer that cuts out the excess bulk. The Scout Jack...

31% Off

ESKIMO ICE FISHING JACKETS / BIBS Eskimo Scout Pants

$199.99 CAD

~~$289.99 CAD~~

17% Off

MARCUM LITHIUM SHUTTLE Marcum Lithium Shuttle

$249.99 CAD

~~$299.99 CAD~~

Don't like your current flashers power pack? Give it a face lift with the New Marcum Lithium Shuttle. Add the long-life power of Lithium ION to your MarCum® sonar units. Compact, lightwe...

21% Off

MARCUM RECON 5 CAMERA Marcum Recon 5 Underwater Camera

$299.99 CAD

~~$379.99 CAD~~

The RECON 5 viewing system comes complete with everything needed to enjoy the world of underwater viewing. It features a 5” Screen with a multi- purpose sun shield/screen protector. The camera fe...

22% Off

ABU GARCIA CASTING REELS Right Hand / 10.1:1 LP Abu Garcia Revo Rocket Casting Reel

ABU GARCIA CASTING REELS Abu Garcia Revo Rocket Casting Reel

$349.99 CAD

~~$449.99 CAD~~

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo Rocket features an asymetri...

14% Off Sold Out

$379.99 CAD

~~$439.99 CAD~~

Featuring The most advanced flasher-sonars ever built, the MarCum® “M” Series offers brushless, dead-quiet operation with dazzling bright and crisp color definition of bottom, fish, ba...

22% Off

MUSTANG CLASSIC Mustang Classic Floatation Suit

$389.99 CAD

~~$499.99 CAD~~

Perfect for a wide-range of activities including sailing, fishing and a range of industrial uses, Mustang Survival's MS-185 Classic Flotation Suit is durable, safe and mobile. Delivering warmth a...

13% Off

MARCUM VS485C Marcum VS485C Underwater Camera

$399.99 CAD

~~$459.99 CAD~~

The MarCum® VS485C underwater viewing system proves that top-of-the-line performance doesn’t have to come with a top-shelf price tag. The VS485C system provides an underwater viewing performance ...

36% Off

G LOOMIS CASTING RODS G Loomis GLX 894C FPR Casting Rod

$449.99 CAD

~~$699.99 CAD~~

Built for experienced hands, G. Loomis designs tools for anglers demanding performance with purpose. For those who believe innovation is the only path to excellence. Steeped in experience gained fr...

18% Off

MARCUM PURSUIT SD+ Marcum Pursuit SD+ Underwater Camera

$459.99 CAD

~~$559.99 CAD~~

MarCum’s Pursuit SD Camera sets the new standard in mobility, while adhering to technological innovations our cameras have always led with. A 5” widescreen 720X480p high-res LCD monitor ensures ...

15% Off

CLAM HUB Clam Hub C360 Thermal Pop Up Shelter

$469.99 CAD

~~$549.99 CAD~~

The C-360 Hub Shelter by Clam packs down small for the anglers on the move. And a thermal skin keeps heat in and reduces propane use. Combine this with advanced hub technology and you have a supe...

25% Off

FENWICK SPINNING RODS WLDB71M-XFS Fenwick World Class Bass Spinning Rods

FENWICK SPINNING RODS Fenwick World Class Bass Spinning Rods

from $487.99 CAD

~~$649.99 CAD~~

The Fenwick® World Class® is truly in a class of its own. These rods are known for sensitivity, perfect actions for their given applications, and purposeful balance. The new World Class® Series r...

33% Off

GARMIN ECHOMAP 55CV Garmin Echomap 55cv Ice Bundle

$499.99 CAD

~~$749.99 CAD~~

The portable 5” ECHOMAP UHD2 55cv ice fishing bundle is excellent on ice, and it features a glove-friendly keyed interface.ICE FISHING TRANSDUCERThe bundle includes a high wide Dual Beam-IF ice fis...

17% Off

$499.99 CAD

~~$599.99 CAD~~

More power, more holes, stable ergonomic handling in the lightest, most compact peak performer in it's class. Crushes performance of standard handheld cordless drivers. The 24V Powerhead can o...

30% Off

G LOOMIS CASTING RODS G Loomis GLX 953C FPR Casting Rod

$499.99 CAD

~~$714.99 CAD~~

20% Off

CLAM HUB Clam Hub C560 Thermal Pop Up Shelter

$599.99 CAD

~~$749.99 CAD~~

As a thermal version of our 4-sided hub house, the C-560 Thermal Hub Shelter by Clam packs down small but fishes big. As one of our popular portable fish houses, the C-560 has 56 square feet of f...

8% Off

MARCUM MISSION CAMERA Marcum Mission SD Lithium Underwater Camera

$599.99 CAD

~~$649.99 CAD~~

Now powered by a 12v10ah LiFePO4 Brute Battery, the Mission SD L combines MarCum’s exclusive relative direction, depth, and temperature readings of the camera with an enhanced optics system. With...

ESKIMO POWER AUGERS Eskimo E40 Steel Electric Auger

ESKIMO POWER AUGERS Eskimo E40 Steel Electric Auger FREE SPARE BATTERY

from $649.99 CAD

FREE EXTRA 4AH BATTERY WITH EACH AUGER PURCHASED $270 VALUE The toughest part of ice fishing shouldn’t be drilling holes. At just under 18 lbs., the E40 steel delivers the full power capability of ...

7% Off

OTTER HUB Otter Vortex Pro Lodge Hub Ice Shelter

$649.99 CAD

~~$699.99 CAD~~

Patented Otter THERMALTEC 600 Denier Fabric Layer System(Light Blocking/Wind Stopping Outer Shell with a Quilted Thermal Inner Shell)Triple Layer Shell Provides the Perfect Combo of Durability, W...

22% Off

CLAM HUB X400 Clam Hub X400 Thermal Pop Up Shelter

$699.99 CAD

~~$899.99 CAD~~

The X-400 Thermal Hub ice fishing shelter boasts 64 square feet of fishable area, but packs down small for easy transport. This 4-sided portable hub house has plenty of room for heaters, chairs, e...

22% Off

STRIKE MASTER LITHIUM 40V Strikemaster Lithium 40 Volt Electric Auger

from $699.99 CAD

~~$899.99 CAD~~

We've lightened the proven Lithium 40v for run & gun fishing by adding the Lite-Flite Lazer™ Drill Unit. Plus, upgraded the combo by including the new Lite-Flite Lazer Magnetic Snap Cover, so...

11% Off

CLAM HUB SHELTERS LARGE Clam X-500 Lookout Thermal Hub Ice Shelter

$799.99 CAD

~~$899.99 CAD~~

The X-500 Lookout Thermal hub ice shelter is perfect for anglers wanting to look out the windows to check on tip-ups or other lines. Featuring numerous windows around the shelter, anglers ins...

9% Off

OTTER HUB Otter Vortex Pro Resort Thermal Hub Ice Shelter

$849.99 CAD

~~$929.99 CAD~~

Patented Otter THERMALTEC 600 Denier Fabric Layer System(Light Blocking/Wind Stopping Outer Shell with a Quilted Thermal Inner Shell)Triple Layer Shell Provides the Perfect Combo of Durability, W...

18% Off

CLAM HUB Clam Hub C720 Thermal Pop Up Shelter

$899.99 CAD

~~$1,099.99 CAD~~

We had multiple requests for a double hub shelter in the C-Series hub shelter lineup so here it is, the C-720 Thermal Hub Shelter! This shelter packs down small but fishes big with 72 total squar...

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SAVE THE TAX ALL ON REGULAR PRICED RODS & REELS INSTORE AND ONLINE.

Get ready for the biggest savings of the year! Our Black Friday deals are here—shop now and snag great discounts on your favorite products before they're gone!