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X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot baits ever designed.
The Pro Series 4” Slammer is the latest addition...
When conditions call for both brawn and beauty the VMC Flash Champ spoon is the answer. Constructed of heavy duty Brass the spoon can manage continuous attacks by large game fish or schools of ag...
It’s Walleye Hammer Time!! The VMC® Rattle Spoon has an unmatched resonance chamber made of brass and multiple beads that give anglers the edge over other rattling spoons on the market. The short...
You’ve asked for it, and now we’ve delivered. The VMC® Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design. Lar...
The 13 Fishing Flash Bang Jigging Rattle Ice Spoon Jig uses the senses of sound and sight all in one. Ingeniously designed to captivate both sound and sight senses of fish, this Ice Spoon Jig is a ...
Nobody likes a cry baby! Introducing the VMC® Tear Drop Jig with oversized holographic eye is perfect when fished with a float, dead stick, or tip up. The unique wide profile and tear drop sh...
The Glo-Shot® Fire-Belly Spoon relies on its proven exposed light-stick model thatprovides anglers a powerful Red, Green, or Chartreuse glow which lasts over 8hours. In dark or stained water, the...
This VMC® exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really grabs the attention of hungry fish. It features a VMC® pr...
The new Finesse Jig Head is designed to optimize the “Ned Rig.” It’s all about precise positioning of small soft plastics in a manner that translates into that slow, gliding fall that big bass can’...
TechSet® technical locking curve maximizes hook sets and locks fish in place. Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and popping...
One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action.
Offset PointForged HookOne Piece ...
Elevate your fishing game with the Berkley PowerBait Gilly, the ultimate lure designed in collaboration with Bassmaster Classic Champion Mike “IKE” Iaconelli. Inspired by Japanese fishing technique...
Finally the first floating Jig head that makes sense. The Bottom mounted line tie eye purposly positions the hook pointing up for sure hook sets. Add a trailer hook for short biting negative fee...
One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action.
Double Spike BaitjholderOne Piece...
One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action.
Double Spike BaitjholderOne Piece...
One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action.
Double Spike BaitjholderOne Piece...
Just add water and VMC® will do the rest! The VMC® Tungsten Chandelier Jig offers the angler a super-charged mechanism for deep water deployment! The heavy-duty Tungsten and inversed conical head d...
Unlike any other fishing tool in the market, our crankbait is unique and unparalleled in design and function. When it comes to generating a vigorous lure in the waters, nothing beats the roaring re...
VMC® Tungsten Drop Shot Ball Weights offer an increased hardness that results in improved feel for structure and light bites. 35% smaller profile than lead means better cover penetration with fewer...
The Jackall Keeburn is a unique vibration bait. Its key feature is a lightweight circuit board body. This allows it to vibrate much more compared to a full metal body design. With the weight design...
When it’s time to eat, the VMC® Rattling Roach Spoon calls ‘em in. Its intense fluttering action combined with an exposed rattle chamber delivers maximum sound vibrations, grabbing the attent...
Ready for a breakthrough in your fishing adventures? The Berkley Power Blade Compact Double Willow Spinnerbait is your ultimate fishing companion, redefining performance and reliability. With its c...
The Celsius magnetic jig box 20 is a two-sided magnetic tackle box that is ideal for hooks, jigs and swivels. the magnet in each compartment keeps everything safe and organized. 10 large compartmen...
Seek and Destroy! This bait was designed to fish while using Electronics “Live technology” FFS to cover water quickly and always have your bait in front of fish. Times are changing with advanced el...
The Cuda 5.5" Mini Plier is as strong as it is versatile. Constructed of titanium bonded stainless steel for increased corrosion resistance and edge retention, the blades are 3x harder than untreat...
Experience the true balsa-like motion of this premium hard-plastic lure with unmatched durability and precision tracking. The Berkley® Deep Hit Stick offers a wider, more aggressive tail action tha...
Are you ready to elevate your fishing game? Look no further than the Berkley Slobberknocker Bladed Jig, a top-tier bladed jig that turns any fishing trip into a success story. This bladed jig is th...
Experience the enhanced performance of Jackall Rerange Jerkbait with strategically placed tungsten weights (3.3 g and 4 g) for maximum casting distance. The internal weight is coated with fluorores...
The Jackall Rerange features the TG Zero Friction weight transfer system that shifts 20% of the lures weight during the cast for maximum distance.
8ft diving
Your success as an angler depends on the tactical decisions you make long before you get to the water. You need every advantage possible to compete with the serious anglers of today and that starts...
• Adjustable belts, hidden lower belt tunnel, and chest strap for a secure fit
• Lightweight durable flotation foam
• Slim foam design with flexible segments for comfort and mobility
• Ope...
Use your favorite ice combo with this rod holder/ tip up. The innovative rod tip trigger will automatically release the rod tip on a strike and set the hook.
6" Falcon Fillet & Sheath
Sharp stainless steel blade with a strong flexible tip
Hard sheath with built-in single-stage knife sharpener
Large Fillet Glove
Flexible steel strands offer exce...
The 110V Electric Fillet Knife was designed to make every fisherman fillet like a pro. Our ergonomic grip handle with a built-in ventilation system to maximize transmission output and detachable 8-...
This rod and reel combo is a great entry-level rod for the aspiring winter ice specialist. Ideal for Yellow Perch, Walleye, Lake Trout and Muskellunge. Built to demanding Daiwa standards, the Durab...
Anglers in northern climates have always known the fishing doesn’t stop when temperatures dip below freezing and the water gets hard. Ice fishing continues to attract anglers to their favorites lak...
