BLACK FRIDAY DEALS

94 products

SAVE THE TAX ALL ON REGULAR PRICED RODS & REELS INSTORE AND ONLINE.

Get ready for the biggest savings of the year! Our Black Friday deals are here—shop now and snag great discounts on your favorite products before they're gone!

33% Off

$3.99 CAD

~~$5.99 CAD~~

X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot baits ever designed. The Pro Series 4” Slammer is the latest addition...

50% Off

VMC FLASH CHAMP 1-8 / Glow Blue Shiner VMC Flash Champ Ice Spoon

VMC FLASH CHAMP 1-8 / Glow Chart. Shiner VMC Flash Champ Ice Spoon

from $3.99 CAD

~~$7.99 CAD~~

When conditions call for both brawn and beauty the VMC Flash Champ spoon is the answer. Constructed of heavy duty Brass the spoon can manage continuous attacks by large game fish or schools of ag...

50% Off

VMC RATTLE SPOON 1-8 / Glow Hot Perch VMC Rattle Spoon

VMC RATTLE SPOON 1-8 / Glow Chart. Shiner VMC Rattle Spoon

$3.99 CAD

~~$7.99 CAD~~

It’s Walleye Hammer Time!! The VMC® Rattle Spoon has an unmatched resonance chamber made of brass and multiple beads that give anglers the edge over other rattling spoons on the market. The short...

47% Off

VMC ALL ICE 1-8 / Glow Chart. Shiner VMC Tingler Spoon

VMC ALL ICE 1-8 / Glow Gold Fish VMC Tingler Spoon

from $3.99 CAD

~~$7.49 CAD~~

You’ve asked for it, and now we’ve delivered. The VMC® Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design. Lar...

50% Off

13 FISHING FLASH BANG 3-8 / Perch 13 Fishing Flash Bang Jigging Rattle Ice Spoon Jig

13 FISHING FLASH BANG 3-8 / Clown 13 Fishing Flash Bang Jigging Rattle Ice Spoon Jig

$4.99 CAD

~~$9.99 CAD~~

The 13 Fishing Flash Bang Jigging Rattle Ice Spoon Jig uses the senses of sound and sight all in one. Ingeniously designed to captivate both sound and sight senses of fish, this Ice Spoon Jig is a ...

VMC ICE SPOONS 1-8 / Orange Fire UV VMC Tear Drop Jig

VMC ICE SPOONS 1-8 / Perch VMC Tear Drop Jig

$4.99 CAD

Nobody likes a cry baby! Introducing the VMC® Tear Drop Jig with oversized holographic eye is perfect when fished with a float, dead stick, or tip up. The unique wide profile and tear drop sh...

38% Off

NORTHLAND GLO-SHOT FB SPOON Northland Glo-Shot Fire Belly Spoon

NORTHLAND GLO-SHOT FB SPOON 3-16 / UV Purple Tiger Northland Glo-Shot Fire Belly Spoon

$4.99 CAD

~~$7.99 CAD~~

The Glo-Shot® Fire-Belly Spoon relies on its proven exposed light-stick model thatprovides anglers a powerful Red, Green, or Chartreuse glow which lasts over 8hours. In dark or stained water, the...

29% Off

GAMAGATSU 3/32 FINESSE Gamakatsu Finesse Ned Jighead 3/32

$4.99 CAD

~~$6.99 CAD~~

The new Finesse Jig Head is designed to optimize the “Ned Rig.” It’s all about precise positioning of small soft plastics in a manner that translates into that slow, gliding fall that big bass can’...

VMC HOT SKIRT JIG 1-4 / Crappie Minnow VMC Hot Skirt Jig

VMC HOT SKIRT JIG 1-16 / Chart-White VMC Hot Skirt Jig

$5.99 CAD

This VMC® exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really grabs the attention of hungry fish. It features a VMC® pr...

VMC TWITCHING JIG 1-8 / Angel Face VMC Twitching Jig

VMC TWITCHING JIG 1-8 / Bling VMC Twitching Jig

$6.49 CAD

TechSet® technical locking curve maximizes hook sets and locks fish in place. Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and popping...

VMC TOKYO RIG WORM VMC Toyko Rig Worm HD Worm Hook 3/0

$6.49 CAD

One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action. Offset PointForged HookOne Piece ...

46% Off

RAPALA Uncategorised 14 / Demon Rapala Dives To Crankbait

RAPALA Uncategorised 14 / Big Shad Rapala Dives To Crankbait

from $6.99 CAD

~~$12.99 CAD~~

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

36% Off

90MM / HD Crappie Berkley Powerbait Gilly

90MM / HD Sunfish Berkley Powerbait Gilly

$6.99 CAD

~~$10.99 CAD~~

Elevate your fishing game with the Berkley PowerBait Gilly, the ultimate lure designed in collaboration with Bassmaster Classic Champion Mike “IKE” Iaconelli. Inspired by Japanese fishing technique...

36% Off

FREEDOM TACKLE ULTRA DIVE SHAD Freedom Tackle Ultradive Shad

FREEDOM TACKLE ULTRA DIVE SHAD 65 / Bone Freedom Tackle Ultradive Shad

$6.99 CAD

~~$10.99 CAD~~

New Freedom Tackle Ultradive Shad Crankbait Available in 65 and 80mm in an array of fish catching colours for bass and walleye, Dives to 20ft plus.

58% Off

from $7.49 CAD

~~$17.99 CAD~~

Finally the first floating Jig head that makes sense. The Bottom mounted line tie eye purposly positions the hook pointing up for sure hook sets. Add a trailer hook for short biting negative fee...

VMC TOKYO RIG FLIP'N VMC Tokyo Rig HD Flipping Hook 3/0

$7.99 CAD

One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action. Double Spike BaitjholderOne Piece...

VMC TOKYO RIG FLIP'N VMC Tokyo Rig HD Flipping Hook 4/0

$7.99 CAD

One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action. Double Spike BaitjholderOne Piece...

VMC TOKYO RIG FLIP'N VMC Tokyo Rig HD Flipping Hook 5/0

$7.99 CAD

One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action. Double Spike BaitjholderOne Piece...

VMC ICE JIGS 3-16 / Glow Chartreuse VMC Tungsten Chandelier Jig

VMC ICE JIGS 3-16 / Pink Chart Glow VMC Tungsten Chandelier Jig

$7.99 CAD

Just add water and VMC® will do the rest! The VMC® Tungsten Chandelier Jig offers the angler a super-charged mechanism for deep water deployment! The heavy-duty Tungsten and inversed conical head d...

33% Off

CELSIUS MAGNETIC JIG BOX Celcius Magnetic Ice Jig Box

$7.99 CAD

~~$11.99 CAD~~

he celsius magnetix jig box 20 is a two-sided magnetic tackle box that is ideal for hooks, jigs and swivels. the magnet in each compartment keeps everything safe and organized. 10 large compartment...

33% Off

13 Fishing Jabber Jaw 60 Squarebill Crankbait

$7.99 CAD

~~$11.99 CAD~~

Unlike any other fishing tool in the market, our crankbait is unique and unparalleled in design and function. When it comes to generating a vigorous lure in the waters, nothing beats the roaring re...

27% Off

FREEDOM TACKLE ULTRA DIVE MINO Freedom Tackle Ultradive Minnow

FREEDOM TACKLE ULTRA DIVE MINO 75 / Natural Shad Freedom Tackle Ultradive Minnow

$7.99 CAD

~~$10.99 CAD~~

New Freedom Tackle Ultradive Minnow Available in 75 and 105mm in an array of fish catching colours Dives to 25ft plus.

VMC TUNGSTEN DROP SHOT Vmc Round Tungsten Drop Shot Weights 1/2oz

$9.99 CAD

VMC® Tungsten Drop Shot Ball Weights offer an increased hardness that results in improved feel for structure and light bites. 35% smaller profile than lead means better cover penetration with fewer...

47% Off

JACKALL ALL ICE 3-8 / Devils Clear Jackall Keeburn Blade Bait

JACKALL ALL ICE 3-8 / HL Bluegill Jackall Keeburn Blade Bait

$9.99 CAD

~~$18.99 CAD~~

The Jackall Keeburn is a unique vibration bait. Its key feature is a lightweight circuit board body. This allows it to vibrate much more compared to a full metal body design. With the weight design...

VMC ALL ICE 1-8 / Black Wonderbread VMC Rattling Roach Spoon

VMC ALL ICE 1-8 / Glow Firetiger VMC Rattling Roach Spoon

$10.99 CAD

When it’s time to eat, the VMC® Rattling Roach Spoon calls ‘em in. Its intense fluttering action combined with an exposed rattle chamber delivers maximum sound vibrations, grabbing the attent...

1-2 / Bama Bream Berkley Power Blade Compact Double Willow Spinnerbait

$11.99 CAD

Ready for a breakthrough in your fishing adventures? The Berkley Power Blade Compact Double Willow Spinnerbait is your ultimate fishing companion, redefining performance and reliability. With its c...

KALIN SEARCH BAIT 1-4 / Chart-Orange Kalin's Google Eye Tungsten Search Bait

KALIN SEARCH BAIT 1-4 / Firetiger Kalin's Google Eye Tungsten Search Bait

from $12.99 CAD

Seek and Destroy! This bait was designed to fish while using Electronics “Live technology” FFS to cover water quickly and always have your bait in front of fish. Times are changing with advanced el...

54% Off

$12.99 CAD

~~$27.99 CAD~~

The Cuda 5.5" Mini Plier is as strong as it is versatile. Constructed of titanium bonded stainless steel for increased corrosion resistance and edge retention, the blades are 3x harder than untreat...

BERKLEY TROLLING BODYBAITS 12 / Firetiger Berkley Deep Hit Stick

BERKLEY TROLLING BODYBAITS 12 / Blue Chartreuse Berkley Deep Hit Stick

$13.99 CAD

Experience the true balsa-like motion of this premium hard-plastic lure with unmatched durability and precision tracking. The Berkley® Deep Hit Stick offers a wider, more aggressive tail action tha...

3-8 / BL Special Berkley Slobberknocker Bladed Jig

$15.99 CAD

Are you ready to elevate your fishing game? Look no further than the Berkley Slobberknocker Bladed Jig, a top-tier bladed jig that turns any fishing trip into a success story. This bladed jig is th...

29% Off

JACKALL RERANGE 110 / Blue Pearl Shad Jackall Rerange Jerkbait

JACKALL RERANGE 110 / Ghost Wakasagi Jackall Rerange Jerkbait

$19.99 CAD

~~$27.99 CAD~~

Experience the enhanced performance of Jackall Rerange Jerkbait with strategically placed tungsten weights (3.3 g and 4 g) for maximum casting distance. The internal weight is coated with fluorores...

29% Off

JACKALL JERKBAIT 110 / Blue Pearl Shad Jackall Rerange MR Jerkbait

JACKALL JERKBAIT 110 / Burgundy Shad Jackall Rerange MR Jerkbait

$19.99 CAD

~~$27.99 CAD~~

The Jackall Rerange features the TG Zero Friction weight transfer system that shifts 20% of the lures weight during the cast for maximum distance. 8ft diving

47% Off

Fishing World Pline Tactical 100% Fluorocarbon Line 200 Yard

$19.99 CAD

~~$37.99 CAD~~

Your success as an angler depends on the tactical decisions you make long before you get to the water. You need every advantage possible to compete with the serious anglers of today and that starts...

35% Off

ONYX Life Jacket Onyx Life Jacket Adult Universal

$29.99 CAD

~~$45.99 CAD~~

• Adjustable belts, hidden lower belt tunnel, and chest strap for a secure fit • Lightweight durable flotation foam • Slim foam design with flexible segments for comfort and mobility • Ope...

13% Off

CELSIUS AUTO TAMER RODHOLDER Celsius Auto Tamer, Hook Setting Rod Holder

$34.99 CAD

~~$39.99 CAD~~

Use your favorite ice combo with this rod holder/ tip up. The innovative rod tip trigger will automatically release the rod tip on a strike and set the hook.

13 FISHING ICE FISHING COMBOS 13 Fishing Sonicor Ice Combo 28

$36.99 CAD

The new and improved SoniCore Ice Combo is constructed from a durable fiberglass blank, stainless steel guides with polished inserts, 1BB reel with DIGI-balanced gear system, lightweight grap...

$39.99 CAD

Ultra-Sensitive flat Fiberglass tip for unmatched feel and visual strike detection. Eliminates need for spring bobber.

RAPALA FILLET CMBO Rapala Fisherman's Fillet Combo

$39.99 CAD

6" Falcon Fillet & Sheath Sharp stainless steel blade with a strong flexible tip Hard sheath with built-in single-stage knife sharpener Large Fillet Glove Flexible steel strands offer exce...

35% Off

PENN RIVAL Penn Rival 15WLC Line Counter Trolling Reel

$55.00 CAD

~~$84.99 CAD~~

Lightweight graphite frame and sideplates Auto-engaging gears Marine-grade bronze alloy main gear Machine cut brass pinion gear HT-100™ carbon fiber drag washers 2 shielded stainl...

40% Off

OLD TIMER FISHING KNIVES Old Timer Electric Filet Knife 8

$59.99 CAD

~~$99.99 CAD~~

The 110V Electric Fillet Knife was designed to make every fisherman fillet like a pro. Our ergonomic grip handle with a built-in ventilation system to maximize transmission output and detachable 8-...

Popular Searches

Popular Products

SAVE THE TAX ALL ON REGULAR PRICED RODS & REELS INSTORE AND ONLINE.

Get ready for the biggest savings of the year! Our Black Friday deals are here—shop now and snag great discounts on your favorite products before they're gone!