Berkley Krej 100 FFS Jerkbait

The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This
lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall
backwards towards its target. Designed to excel with Forward Facing Sonar, krejing allows the angler
to take advantage of being able to see how the fish reacts and work the bait up and away from the
fish better imitating a natural fleeing motion, or back towards the fish to trigger reaction strikes.

• Unique ascending & darting action when worked
Backwards fall on pause
• Combination of ascending action and back slide
on the fall maximizes angler control & time in the
strike zone
• Can be fished sub-surface or topwater
• Designed with Forward Facing Sonar in mind
• Sinking