Step up your fishing game with the Berkley Choppo, a topwater bait designed to dominate the water's surface! This unrivaled topwater bait is a staple for anglers aiming for those spectacular topwat...
Discover the unmatched efficiency of the Berkley Vibrato! Transform your ice fishing tackle experience with the Berkley Vibrato. Its unparalleled vibrating action, functioning during all forms of r...
The Berkley Ripfish is amazing! All the things you love about fast dropping lipless hard baits married to all the things you love about glide baits born into a sleek, minnow profiled hard bait that...
Are you ready to elevate your fishing game? Look no further than the Berkley Slobberknocker Bladed Jig, a top-tier bladed jig that turns any fishing trip into a success story. This bladed jig is th...
The Berkley® Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ultimate angler control. The head of the Bladed Rawler J...
Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced wi...
Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-...
The Berkley® Rawler Jig fills a big need for anglers looking to present slow-turn crawler actions with precision casts and ultimate angler control. The head of the Rawler Jig is simple and sleek du...
Are you ready to revolutionize your fishing experience? Introducing the Berkley Half Head Jig, the pinnacle of angling technology designed for unbeatable precision and longevity. These jigs, crafte...
Is your fishing line holding you back from the big catch? Step up your game with the Berkley Fireline Braided Fishing Line. Experience superior strength and smooth casting, thanks to its thermally...
Isn't it time you upped your fishing game? Discover the game-changer in angling with Berkley Fusion Tube Jig Heads. These advanced hooks offer benefits that redefine successful fishing: exceptional...
The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall b...
Fusion 19 has become known for premium performance and the Hybrid Jighead is no exception. Built over a forged light-wire 90-degree hook to provide and superior strength and finesse performance. Th...
Ever experienced the frustration of a fish eluding you due to visible fishing lines? Say no more with Berkley Fireline Crystal Ice Fishing Line, the revolution in underwater stealth. This line, unl...
Ever wondered how to outsmart the most cautious fish and enhance your catch rate? The Berkley FluoroShield Fluorocarbon Fishing Line is your answer. This ingenious line, spanning 300 yards, blends ...
Forward facing sonar optimized and purpose built, Berkley FORWARD Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary l...
Ready for a breakthrough in your fishing adventures? The Berkley Power Blade Compact Double Willow Spinnerbait is your ultimate fishing companion, redefining performance and reliability. With its c...
Ever struggled with the guesswork and hassle during fishing trips? Say no more with the Berkley Digital Scale, your new angling sidekick! Experience the revolution in fishing precision as this devi...
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True bals...
Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-...
Experience the true balsa-like motion of this premium hard-plastic lure with unmatched durability and precision tracking. The Berkley® Deep Hit Stick offers a wider, more aggressive tail action tha...
Elevate your ice fishing experience with the Berkley Vanish 110 Yard Fluorocarbon Spool, a must-have for every angler's tackle box. This fluorocarbon line is engineered for maximum durability and i...
With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.
Features
• Comfort nonslip grips• Corrosion resistant stainless steel• Ideal ...
Ever wondered how the pros snag their best catches? Discover the game-changer in fishing - the Berkley Power Blade Compact Tandem Spinnerbait! Designed collaboratively with the expertise of pro ang...
Ever faced the frustration of tangled rods and misplaced ice fishing gear? The Berkley Ice Rods Case is the solution you've been seeking. This powerhouse of a storage system blends the sturdiness o...
Tired of the mess and hassle during line changes by the water? Discover efficiency like never before with the Berkley Mini Line Spooler. Engineered for ease, this essential fishing ally clips on to...
Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio,...
Entice big bites with the Berkley Riveter; so deafenning, fish can’t help but notice. Berkley Labs has created the ultimate sound profile using a custom rivet and annodized blade, proven wire form,...
Why settle for ordinary when you can wield the Berkley Power Blade Colorado Spinnerbait for your next fishing adventure? Developed in collaboration with fishing maestro Edwin Evers, this tool encap...
What if your fishing prowess could be enhanced with just one simple change in gear? Enter the Berkley Fusion 19 Drop Shot Hook: the ultimate fusion of versatility, strength, and design finesse. It...
Ready to transform your fishing experience with precision unlike any other? The Berkley Fusion 19 Drop Shot Hook is designed to elevate your game, whether you're just dabbling in fishing or you're ...
Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping style topwater action, the Screamin' Choppo introduces...
Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact shad-shape profile has upgraded cosmetics, upgraded h...
Are you on the quest for the ultimate fishing success? The Berkley Fusion 19 Drop Shot Hook is your golden ticket, offering benefits that cater to anglers of all levels. Experience the thrill of fi...
Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essenc...
Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio,...
The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide ...
Berkley GINCLEAR Fluorocarbon is formulated for maximum smoothness, flexibility, and low memory culminating in a superior casting performance. Use GINCLEAR as your go-to mainline or shock leader wh...
Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the ...
Designed to replace the harness system on the Berkley PowerBait® Chop Block, the Fusion19 Chop Block harness provides every component needed for a terminal re-fresh if or when needed.
Custom Fit: ...
