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The STH Finesse Series Drifter. A classic, handcrafted and hand-poured bait with year round application for Bass, Walleye and Ice Fishing. Now With Bait Fuel infused, The Drifter is 2.75 inches/6...
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The Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accented with loud, distinctive BB rattle system. Long-casting with variable running d...
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River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the harness and creates muskie alluring rumbl...
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We made an invincible flipping weight that will change the way you flip forever. The NEVER CHIP series is exactly what it sounds like. These weights will never chip. Ever. Instead of painting the...
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Designed with the same classic actions that created the Talora legacy. Utilizing TC4 blank construction to create one of the most trusted blanks in freshwater trolling. With actions designed for ...
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The Nishine Erie Jerkbait series has  high performance body such as high grade plastic, most advanced welding technology, and weight transferring tungsten ball. Size: 3.74 inch / 95 mmWeight ...
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Get wacked with a Wack M worm harness. Great Lakes Walleye don't stand a chance with the fish catching ability of these premium harnesses. UV blades, 36" of 25lb tinted Fluorocarbon and sporting tw...
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For decades the rippled sides of the Cotton Cordell Ripplin’ Red Fin gives it the appearance of constant motion, even when it’s sitting still. Its beefy profile is perfect for sluggish fish when ...
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The Mepps Aglia is unquestionably the world’s #1 fishing lure. For more than 80 years, fishermen have been taking trophy fish on the legendary Aglia. Mepps Aglias in sizes 0 & 1 are perfect for...
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The RaZor ShadZ doubles as a perfect bladed swim jig trailer when conditions call for a bulkier ChatterBait profile to mimic full-bodied forage like bream, shad and herring. Can also be rigged on...
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The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paired with a Finesse ShroomZ™ jighead...
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The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make them ideal for drop-shotting, Ned rigs, split shot rigs, and other finesse applications. Tested on largemou...
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Lake Erie Walleye don't stand a chance with the Mooneye minnow. They will run anywhere from 5 to 7 feet if flat lined or casted. Fish with your favorite Dipsey or lead core for depth presentations....
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The Flapp'n Shad is one of Gambler's most versatile baits. This is a soft plastic that can be fished as a buzzbait across the surface or as a jerk bait below the surface. The Flapp''n Shad has ma...
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Moonshine lures has a reputation for producing high quality super-glow products. These lures are designed to catch a variety of species from salmon, trout, walleye, pike, muskies and striper. Glow ...
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Imagine a fishing trip where your bait does all the hard work, drawing in your prize catch with an allure that's impossible to resist. That's the power of Berkley PowerBait MaxScent Creature Hawg. ...
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Are you ready to revolutionize your fishing game? The Berkley Powerbait Maxscent General is engineered to turn your next fishing trip into a story worth telling. Infused with an advanced scent tech...
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Struggling to attract those elusive fish? Turn to the Berkley Powerbait Maxscent 6" General for an unmatched fishing advantage. Engineered to maximize scent dispersion, this premium bait tempts fis...
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Are you ready to upgrade your fishing gear? The Acme Rattlin' Walleye Spinner Rig is here to redefine fishing. This crawler harness trolling rig integrates the renowned hexagonal rattle chamber tec...
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Big, powerful, deep-running and deadly for heavy predators and epic strikes. Extremely durable ABS resin body and an super-strong poly-carbonate swimming lip that is uniquely locked into the lure...
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The Megabass DARK SLEEPER 3” 3/4oz swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With a soft fin that shields the top ...
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Smaller, sleeker and more sensitive than traditional Ned Heads made from lead. WOO! Tungsten Ned Heads take your finesse game to the next level. Plus there's no more guessing which size you j...
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Get the edge on your fishing expeditions with Berkley Trilene 100% Fluorocarbon Line. With a refractive index akin to water, it remains unseen by fish, revolutionizing the art of angling. Its robus...
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Are you ready to elevate your fishing game? The Berkley PowerBait MaxScent 5" General is the secret weapon you need for a revolutionary fishing experience. Unleash a powerful scent field that hungr...
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Introducing J-BRAID x8 GRAND, the new Ultimate Braid in Daiwa’s J-Braid Family. Strong, and resistant to abrasion yet well-bodied enough to lay smoothly on the spool. J-Braid x8 GRAND line is a c...
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Ever wondered how to outsmart the most cautious fish and enhance your catch rate? The Berkley FluoroShield Fluorocarbon Fishing Line is your answer. This ingenious line, spanning 300 yards, blends ...
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Ever wondered what secrets lie within the deep, particularly at 27 feet under? With the Bandit Walleye Deep Crankbait, you're equipped not just to wonder, but to explore. This 4-3/4-inch, 5/8-ounce...
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The Megabass DARK SLEEPER 3" 1/2oz swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing paddle-tail action. With a soft fin that shields the top ...
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Step up to the next level of attainable high-performance bait casting with the SLX XT. This Shimano reel boasts a compact, strong Hagane Body, durable brass gears, and Shimano’s reliable SVS Infini...
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Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on the drop with a hard-vibrating action accented with a l...
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Not only are thinner leaders even less visible underwater, but you also get the advantage of more natural presentations and better catch-rates on finicky fish. Made with our exclusive double-stru...
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In a class all its own, Daiwa’s new J-Fluoro Samurai high-end fluorocarbon mainline brings invisibility and high performance to anglers of all walks. The Made in Japan line is designed and ma...
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Do you want a fishing line that won't let you down at the critical moment? The Berkley Trilene XL Monofilament Line is engineered for those who demand the best. With 20% more flexible material, it ...
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Tired of monofilament lines that just can't keep up? Turn to the Berkley Trilene XT Monofilament Line for a game-changing experience. This line is tailored for rough fishing environments, offering ...
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The famous Lurh Jensen Dipsey is the standard for which all other planing devises are measured For deep Salmon, Trout and Walleye the Original Lurh Jensen Dipsey Diver can't be beat.
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Super FC Sniper is Sunline America's best selling product for a reason. Our pros love Sniper for its' versatility and manageability. Sniper is a great choice for spinning or casting tackle. It fe...
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The X Zone Lures Tungsten Ned Head features a premium mustad 1/0 hook, wire keeper, and a ultra small profile that will be guaranteed to put fish in your boat.
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Sculpted in the classic Z-Man mushroom configuration, miniature crappie / panfish / multispecies jigheads are a perfect match for the Z-Man Micro Finesse ElaZtech BaitZ. Custom fine-wire needlepoin...
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Is your fishing line holding you back from the big catch? Step up your game with the Berkley Fireline Braided Fishing Line. Experience superior strength and smooth casting, thanks to its thermally...
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Abrasion Resistant, Premium, 100% Fluorocarbon Performance Fishing Line, Virtually Invisible With unparalleled abrasion resistance and strength, Seaguar AbrazX is proven to deliver in the nast...
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