Put on your game face and take refuge from the sun in Simms' most adaptable neck gaiter.
Soft, seamless knit polyester/rayon blend for smooth, next-to-skin feelUPF 50 protection
FABRIC TEC...
The Spro Bronzeye Topwater Frog for bass was designed by Pro Angler Dean Rojas. The Bronzeye Frog 65 is the perfect size and style to be fished in heavy cover or in open water. The Bronzeye Frog ...
The Bronzeye Pop 40 was designed by MLF Angler Dean Rojas. With the Bronzeye Pop 40, you can walk the dog, pop it, chug it or dead stick it to catch those finicky bass. This tiny version of the B...
Sporting a new carbon dust blank and flat finish reel seat, this series retains the proprietary custom reel seat and split-grip handle you've come to love. Suited for a variety of fishing styles an...
The reliable Premier Ice rod is back and paired with a PIC 500 reel featuring ABS spool and folding arm, soft touch handle knob, and special grease for cold temps. This combo is sure to bring you...
St.Croix Victory series of Spinning and Casting Rods. Get in the winners circle with Victory. Super high-modulus hybrid carbon fiber SCIII+ blanks matched with Fortified Resin System (FRS) technolo...
To benefit all Bass Fisherman who like to flip a jig, Mustad has come out with the best Flippin’ hook ever, with a little collaboration from Hale Lure, LLC. Stanley Jigs. Oddly Enough, they went ...
The STH Finesse Series Drifter Minnow. A handcrafted bait with year round application for Bass, Walleye and Ice Fishing. The Drifter Minnow now with Bait Fuel infused is 3.25 inches length. Supe...
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist it. Weighted tail for longer casts, a loud rattle...
The mono that thinks it's a braid™ is now on ice! The most abrasion resistant, supple and sensitive monofilament ever. Sufix® Advance™ Ice Monofilament is a combination of HMPE and Hyper CoPolyme...
Pop it, drag it or snap it, the perfect jig football jig has you covered. Coming in 3 sizes and 9 fish catching colours that will have you throwing this around every hard crawfish filled bottom you...
With the Circular head design for covering the bottom and sliding over rocks, the perfect jig goby head is a must for any serious tube dragger. With a 4/0 med wire mustad hook and a 60 degree line ...
Shallow or deep, clear water or dirty water a swim jig is one bait that should always be rigged up. With a slender head design and life like action, these lures are great bait fish imitations. Th...
Experience the revolution in fishing with Ultra Tungsten Screw Lock! These screw lock worm weights are crafted from 97% pure tungsten, offering a compact and efficient solution to traditional fishi...
Make your favourite crankbait , jerkbait, spoon or jigging Rap shine with the New Hybrid Bladed Treble from VMC.
1X StrongWide GapShort ShankInline EyeForgedHi Carbon SteelNeedle Point2 per pa...
If you mess with the Bull, the fish get the horns! The VMC® Bull Spoon will put the odds in your favor on every outing with its erratic, wounded baitfish action and ultra-sharp VMC® treble hook. It...
When conditions call for both brawn and beauty the VMC Flash Champ spoon is the answer. Constructed of heavy duty Brass the spoon can manage continuous attacks by large game fish or schools of ag...
This VMC® exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really grabs the attention of hungry fish. It features a VMC® pr...
It’s Walleye Hammer Time!! The VMC® Rattle Spoon has an unmatched resonance chamber made of brass and multiple beads that give anglers the edge over other rattling spoons on the market. The short...
It’s Hammer Time!! Introducing the VMC® Rattle Spoon with an un-matched resonance chamber made of brass and multiple beads gives anglers the edge over other rattling spoons on the market. The sho...
It’s Hammer Time!! Introducing the VMC® Rattle Spoon with an un-matched resonance chamber made of brass and multiple beads gives anglers the edge over other rattling spoons on the market. The sho...
One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action.
Double Spike BaitjholderOne Piece...
One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action.
Double Spike BaitjholderOne Piece...
Each Hot Glow fishing spoon is completely coated front and back in a durable white (green glow) finish. The formula in the Hot Glow finish is proven to glow over 3 hours in most conditions.
T...
Warrior's NEW UV Elite series of fishing spoons. Each has a special UV reactive die-cut and is treated with a UV reactive coating. Each spoon comes with a treble hook and heavy duty split rings. 4 ...
Warrior's NEW UV Elite series of fishing spoons. Each has a special UV reactive die-cut and is treated with a UV reactive coating. Each spoon comes with a treble hook and heavy duty split rings. 4"
Made from 97%, Eco Friendly, Pure Tungsten, X Zone Tungsten Arrowhead Weights present in a unique arrowhead shape, which fit beaver style baits and others perfectly. They are available in two col...
Made from 97%, Eco Friendly, Pure Tungsten, X Zone Tungsten Arrowhead Weights present in a unique arrowhead shape, which fit beaver style baits and others perfectly. They are available in two col...
Made from 97%, Eco-Friendly, Pure Tungsten, X Zone Tungsten Worm Weights present in a traditional shape and are available in two colors: Chip Proof Matte Black and Green Pumpkin. Tungsten worm we...
Yaleye Hooligan Deep Diver 6" trolling bait.
Our Yaleye-Fish Tournament Tuff Lures are designed to stand up to the biggest fish in the pond!
Razor sharp, blood red hooks
Tough parts, designed to ...
The YUM FF Sonar Minnow required a perfect jig head to compliment the Classic-winning lure, so we met with Jason Christie and designed it! Hook after hook and shape after shape we forged to...
Molded with the extra fine anatomy of an aquatic invertebrate, the 1.75-inch LarvaZ features oversized, bulbous eyes, wispy thin legs and a segmented stinger tail that moves and undulates c...
The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates s...
Imagine casting a ice line that's nearly invisible to the keenest of fish – that's the Berkley Berkley Trilene 100% Fluorocarbon Ice Line advantage. Engineered with a unique fluorocarbon material t...
Tired of ice lines that can't handle the extreme conditions of ice fishing? The Berkley Trilene Micro Ice Line is the solution you've been seeking. Its specialized low-stretch formula ensures ultim...
This micro bait is truly a game changer in your ice fishing experience. Its a bait that all Panfish cannot resist. Tested and proven color options for employment in a variety of different situati...
