With its jointed body, the X-Rap Jointed Shad produces an exaggerated swimming motion, sometimes just the ticket to turn on sluggish fish. Cast or trolled, impressive action begins at your slowest ...
Fish at controlled depths while using a standard baitcasting reel using this line counter. With this fishing line counter, you’ll be able to set your bait at the right depth every time, keeping you...
Designed specifically for Rapala Jigging Raps. This customized box was created for securely storing and giving the angler easy access to their favourite Jigging Rap selection. Suitable for sizes ...
Big fish eat little fish that swim just like the Super Shadow Rap®. Hard kicking side to side, then fading away on pause, slowly sinking like a dying baitfish. A quick snap of your rod tip and it...
The 800 Series Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates...
Our newest bait, the Reef Stalker is the loudest and most technologically designed lure Reef Runner has ever made. Scott Stecher, part of our Acme Design Team, created this lure with a unique "rail...
The Phat Mat Daddy is designed to be fished over the thickest, nastiest cover and even in open water. Its extra weight and rattle make it easy for the biggest largemouth around to find it.
A Baby Guppy might be one of the best kept secrets among panfish Anglers! If you are a die hard panfish angler... then you owe it to yourself to tie on a Baby Guppy on your next fishing adventure...
The Custom Nano Fry 1.75 by Roadside Minnows isn’t much different then our original 1” Nano Fry’s. The Nano Fry 1.75’s are 3/4” longer and have twice the girth through out from head to tail.Nano ...
Power. Precision. Performance: Three words characterizing the attitude behind the nextgeneration of Bantam reels. Equipped with Shimano's Infinity Drive technology toprovide anglers with...
Completely redesigned by Shimano engineers to be the most advanced Metanium ever produced. The Metanium features a never before seen Magnesium CoreSolid Body, providing professional and enthusias...
The newest addition to Shimano's MagnumLite series of spinning reels, Miravel is a lightweight yet powerful reel with fierce versatility for the multi-species angler. Built utilizing Shimano's le...
Tekota's legacy of durability and performance continues with the fully redesigned Tekota A lineup of reels. Shimano engineers overhauled the legendary Tekota to enhance the overall performance an...
Tackle anything that swims in freshwater or saltwater with the powerful, new Tranx. X-Ship & HEG technologies combine to provide massive cranking power with a smooth effortless retrieve, perf...
The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. The World Diver 99SP utilizes Shimano's patented F...
New for 2021 The redesigned line of Zodias rods incorporate Carbon Monocoque technology passed down from Shimano’s elite series of rods that set the industry standard for sensitivity. For 2020, Zod...
New for 2021 The redesigned line of Zodias rods incorporate Carbon Monocoque technology passed down from Shimano’s elite series of rods that set the industry standard for sensitivity. For 2020, Zod...
These waterproof, breathable bibs bring feature-rich details and stay-dry performance when needed most.
Two chest handwarmer pocketsInternal waist adjustmentKill-switch attachment at beltloop...
Put on your game face and take refuge from the sun in Simms' most adaptable neck gaiter.
Soft, seamless knit polyester/rayon blend for smooth, next-to-skin feelUPF 50 protection
FABRIC TEC...
The Spro Bronzeye Topwater Frog for bass was designed by Pro Angler Dean Rojas. The Bronzeye Frog 65 is the perfect size and style to be fished in heavy cover or in open water. The Bronzeye Frog ...
The Bronzeye Pop 40 was designed by MLF Angler Dean Rojas. With the Bronzeye Pop 40, you can walk the dog, pop it, chug it or dead stick it to catch those finicky bass. This tiny version of the B...
The new Spro CJ Smasher is designed by Bassmaster Elite Professional angler's Chris and Cory Johnston. Regarded as two of the best Smallmouth anglers on the tour, this drop shot bait is sure to ta...
The Little John Super DD 90 Deep Diving crankbait was designed by B.A.S.S. Elite Series Angler John Crews. The Little John Super DD 90 crankbait dives 24 ft. on 12 lb. mono line and features a st...
Sporting a new carbon dust blank and flat finish reel seat, this series retains the proprietary custom reel seat and split-grip handle you've come to love. Suited for a variety of fishing styles an...
The reliable Premier Ice rod is back and paired with a PIC 500 reel featuring ABS spool and folding arm, soft touch handle knob, and special grease for cold temps. This combo is sure to bring you...
St.Croix Victory series of Spinning and Casting Rods. Get in the winners circle with Victory. Super high-modulus hybrid carbon fiber SCIII+ blanks matched with Fortified Resin System (FRS) technolo...
To benefit all Bass Fisherman who like to flip a jig, Mustad has come out with the best Flippin’ hook ever, with a little collaboration from Hale Lure, LLC. Stanley Jigs. Oddly Enough, they went ...
The STH Finesse Series Drifter Minnow. A handcrafted bait with year round application for Bass, Walleye and Ice Fishing. The Drifter Minnow now with Bait Fuel infused is 3.25 inches length. Supe...
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist it. Weighted tail for longer casts, a loud rattle...
The mono that thinks it's a braid™ is now on ice! The most abrasion resistant, supple and sensitive monofilament ever. Sufix® Advance™ Ice Monofilament is a combination of HMPE and Hyper CoPolyme...
With stealth-like invisibility, this Hydrophobic/Water Repellent line boasts superior strength and handling and is low-stretch for optimal hook setting power. InvisiLine Ice Fluorocarbon is abras...
Pro inspired. Streamline design. Amplified vibration. Built with high-grade 17-7 stainless steel. Double Colorado blade design.
Ultra fine wire with the perfect balance of strength and optimi...
Pop it, drag it or snap it, the perfect jig football jig has you covered. Coming in 3 sizes and 9 fish catching colours that will have you throwing this around every hard crawfish filled bottom you...
With the Circular head design for covering the bottom and sliding over rocks, the perfect jig goby head is a must for any serious tube dragger. With a 4/0 med wire mustad hook and a 60 degree line ...
Shallow or deep, clear water or dirty water a swim jig is one bait that should always be rigged up. With a slender head design and life like action, these lures are great bait fish imitations. Th...
