Designed specifically for utilizing Forward Facing Sonar (FFS)- The Berkley Finisher captures all the rapid descending, smooth gliding, and fish-attracting movements of glide baits while also enhan...
Neoprene Flasher Cover
Flasher Cover Neoprene cover will protect the flasher face during transport and storage. Fits models FL-12, FL-20 & FLX-28.
Features
Waterproof Bottom Help...
The FL Digital Depth Indicator is the first digital display to show depth at all times when your Vexilar flasher is on while still being able to get the status of your battery with the touch of t...
VEXILAR DEPTHERM
The 104 Deptherm - The fishing odds are on your side every time you go out with a Deptherm, model 104, for two simple but important reasons. It tells you quickly...
Death Roe Soft Trout Beads are dedicated to producing high quality soft beads that fishermen demand for salmon and trout fishing. We offer a variety of colors for any water condition or to match an...
Brand new for the 2022-2023 seasons the LEVEL-HEAD PREDATOR TUBE comes in with a bang! This large pre rigged tube features an eyelet that is strategically placed further down the head of the jig to...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
Seek and Destroy! This bait was designed to fish while using Electronics “Live technology” FFS to cover water quickly and always have your bait in front of fish. Times are changing with advanced el...
DESIGNED TO START WORKING THE MOMENT IT HITS THE WATER! The OCTOGAMBO GRUB, just like the Mogambo is a proven performer for flippin, pitchin or topwater. A highly demanding lure that is sure to be ...
The NEW Deep-Vee Spin adds extra flash and vibration via the addition of a Willow Blade to the already legendary Deep-Vee jig. Sporting the keeled "DEEP-VEE" design that's thicker on top and thin o...
The Ripshad 400 Series has our “Google eye” patented “Glass Rattle” Shockwave System” added to each lure and is a slightly larger version of our ever popular 200 Ripshad bait. The Ripshad 400 runs ...
Equip your tackle box with the Reef Runner Reef Stalker Jr, a one-of-a-kind rattling minnow stick bait with a remarkable action. Unlike regular side-to-side movement, this bait's erratic and confus...
The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." Thislure defies conventional jerkbaiting, by working its way upwards in the water column, onl...
Command tournament-winning performance with the next generation of Shimano Expride casting and spinning rods. Built upon a strong legacy with a backbone fortified by Shimano Hi-Power X technology, ...
In high-speed, high-tension trolling applications, hooks can be pulled from striking fish's mouths before a solid hookup can be achieved. The Dipsy Diver® Snubber allows a fish to achieve a solid h...
Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of N...
Six-piece culling system that allows easy management of your catch. Culling system permits quick identification of fish to be released for maximum total weight. Non-penetrating fish friendly ...
The Nishine Drop Shot Hook will hold your bait better that any drop shot hook previous. The custom bend will make sure you plastic is held horizonal guaranteed.
#2 6 per ...
Nishine DS Hook #2WGWeed Guard ModelSize : #2WGPackage: 4pcs in one pack#2 Hook Size only availableYou can fish any type of snaggy situation like weed, brush pile etc.Hook stand straight....
Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. Th...
We went back to basics with this one. True in design and manufacturing to the very original. With a natural shape and rolling action of a minnow you can’t go wrong. To top it all off, the add...
You have to go to where the fish are, and this bait can. When those walleye are deep this is your bait. It has all the features of the original ThunderStick®: with a much deeper range. This bait ca...
Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake. Super TPE (Thermoplastic Elastomer) - Floating plastic wit...
Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in.
Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold R...
The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The ne...
Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack.
Tight Kicking...
Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.
Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretc...
The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.
Enticing Tail-Kicking Trailer Action
Nose Hook, Weightless Texas Rig, Belly-Weigh...
While others try to imitate it, we innovate it. Endura C2 is the legendary performer that’s built to explore, built to last and backed up with our two-year warranty. Form and function unite for a...
Rod Holder
Downrigger Accessories
Three-position configuration delivers fast baitcast or spinning rod pickup. Spring-loaded tension knob allows for quick rod adjustment. Its ...
For small boat, transom applications (boats that do not have battery compartments), these easy access external battery terminals allow trolling motor leads and charger leads to be connecte...
It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this m...
This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action, flotation, and durability that keeps this f...
Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Padd...
The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without a 20+ year relationship with Bassmaster Elite Series pro J...
Everyone's favorite Smeltinator head design with some extra kick
Premium SPRO Ball Bearing Swivel and compact nickle plated willow blade adds flash and vibration
Features an ultra sharp, ultra str...
The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and recessed top-groove, the FREESTYLE is built for easy...
