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Regular price $9.99
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The Jack Knife jig is revolutionary in both design and action. Featuring a free swinging hook that moves side to side.  Tail hook your favorite live minnow and watch it swim! Features our Goo...
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Hyper T Tungsten Jig has the look of a small insect and features molded rubber wings that allow it to glide after every rod twitch.  Big panfish thrive on small insects and minnows. 1 Pack• M...
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The Cicada, with its "bug-like" appearance and concave blade, produces unmatched vibration patterns when retrieved and a darting flutter action on the fall. A proven fish catcher! Available in 1/8,...
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New for the 2023-24 ice season, the new 1/8 oz Ice V-Rod brings all the popular features of the V-Rod to the perfect size lure for your ice fishing needs.  Measuring 1.25" long with two #10 t...
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The hottest jigging minnow on the market!  The Hyper-Rattle has been crushing fish in both ice and open water for years.  Heading into the 2023 ice season, the HR3 1” is born.  All Crappie, P...
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Regular price $2.79
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The X Zone Lures Pro Series Wacky Rigging O-Rings are perfect for the Wacky Rig.
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A premium Ice Rattle spoon that emits a loud pinging sound that draws predator fish of all sizes.  Great for walleye, Northern Pike and Lake Trout
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Regular price $15.99
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The Deracoup was designed to be fished from shore or boat and its compact size mimics baitfish. Even with the small profile, anglers can still cast the lure with ease. The rear blade flashes when r...
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The Acme Ice-Winder is new for the 2023-2024 ice fishing season.  The new Ice-Winder flutter spoon can be jigged with quick short lifts of the rod, creating an upwards darting action followed...
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25% Off
Regular price $299.99
Sale price $299.99
Regular price $399.99
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Put the whole underwater world in the palm of your hand. The Aqua-Vu micro Stealth 4.3 Underwater Viewing System provides crystal clear color video in a smartphone-sized package. Underwater viewing...
Regular price $4.79
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The Forage Minnow® Spoon’s erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively for maximum flash and flutter, or slow thing...
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The Straight-Through™ blade design virtually eliminates “catching” at breakthrough, saving you from jarring stops or yanks. These stainless steel blades are durable, easy to ins...
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Tungsten ice jig that features a spring loaded sliding hook to increase hook up ratio. 1 per pack. Size 3:  Size 8 Hook Size 5:  Size 8 Hook 1 per pack
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Provides precision vertical jigging with a design that maintains a 90-degree presentation of live or imitation bait. Features VMC® exclusive super sharp Power Gap hook and a oversized 3D holographi...
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The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has...
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The Reel Method Walleye Jig is the perfect choice forchasing walleye . It is available in both 1/4oz and 3/8oz.The jig is built on a premium 2/0 Owner hook and is currentlyavailable in 7 prov...
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The Emery Clacker Ice Spoon is the ultimate fishing tool for any angler, whether on open water or ice. With its sleek, shiny finish and durable construction, this spoon is guaranteed to attract mor...
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Regular price $34.99
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Regular price $54.99
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This impact-resistant bar easily attaches to any ice shelter to provide much-needed light in your ice fishing pursuits. Each of the four pods packs 18 lumens of light and can be fully adjuste...
Regular price $84.99
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Keeping bait safe and aerated has never been easier. This cooler includes a portable aerator and accessories that easily attaches to the side for bait aeration on the go. Holds up to 8 quarts...
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Elevate your ice fishing experience with the Berkley Vanish 110 Yard Fluorocarbon Spool, a must-have for every angler's tackle box. This fluorocarbon line is engineered for maximum durability and i...
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Just add water and VMC® will do the rest! The VMC® Tungsten Chandelier Jig offers the angler a super-charged mechanism for deep water deployment! The heavy-duty Tungsten and inversed conical head d...
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Sufix Performance V-Coat Tip-Up Line Line is made with high tenacity polyester braid known as HTP™ which provides exceptional abrasion resistance, durability, low stretch, and diameter-to-strength...
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The VMC® Pug Bug Jig resembles natural small insects and aquatic creatures that hatch from the depths. The exclusive VMC® Power Gap hook delivers a wider round gap compared to other competitive mi...
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A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra mallea...
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Regular price $309.99
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For some outdoors activities, there’s simply never enough power to go around. Enter the MarCum Max, at 12V30AH, it’s the largest Lithium LiFePO4 in class, delivering run-times measured in days vs. ...
Regular price $27.99
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Catch Cover Portable Multi-Flex Rod Holders adjust to any angle. The pivoting rod cradle allows you to see even the lightest bites without using a bobber. Your rod stays secure but is still easy to...
Regular price $6.99
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DRENNAN ZEPPLER Float The stubby Zeppler is ideal in deep water and remains stable through rapids. It can be fished as a fixed or slip float. Available in bulk or packaged individually wit...
Regular price $6.99
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A wonderfully versatile panfish-catching profile, the Micro GOAT™ sprouts fine, flattened dual kicker legs, finished with and water-catching curved paddletails that tirelessly pulse and swim at any...
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Sized and shaped to match baby shad and other natural crappie forage, the Baby BallerZ™ is powered by a hydrodynamic, pyramidal tail section that responds to the slightest rod movement. Ball tail s...
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Produced in Japan with strict quality control, Shimano Mastiff FC is 100% fluorocarbon line offering anglers consistency and reliability with strength, durability, and smoothness to enhance perform...
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Regular price $21.99
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 The 3700D is the most popular size box on the market. Its deep design allows for storage of bulky Size: 14″ x 9″ x 3.2″.
Regular price $6.99
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This high-end Micro Finesse jighead sports a chiseled minnow shaped head, lifelike 3D eyes, a compact yet powerful black nickel hook, and hybrid split grip and wire keeper that holds all type...
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Regular price $64.99
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Soft sided carrying case for use with the ICE 35, ICE 45, and ICE 55. Does not include shuttle, battery, or charger.
Regular price $389.99
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The all new Prorex TW has been designed with one purpose in mind- to catch Musky. The Prorex TW is a heavy duty, high capacity reel with features perfectly suited for the rigors of big baits and ...
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Regular price $59.99
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  Features: Adjustable Flex Clip Spring Loaded Retaining Pin Adjustable Keel ...
Regular price $34.99
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Don't let the size fool you. It will still take your lure out where you want it. You can use lighter tackle with the TX-6 than you can with the our larger boards. Board Dimensions: 5 1/16" lon...
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Regular price $8.99
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Regular price $11.99
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The Celsius magnetic jig box 20 is a two-sided magnetic tackle box that is ideal for hooks, jigs and swivels. the magnet in each compartment keeps everything safe and organized. 10 large compartmen...
Regular price $4.99
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X ZONE LURES DROP SHOT PENCIL WEIGHT 5/8   Perfect for use in any situation where bait or soft plastics are fished suspended over the bottom or submerged cover. This skinny st...
Regular price $2.99
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X Zone Rubber T-Stops (15 Pack) are high quality weight stops designed to peg your weight close to your hook on a punch or flipping rig. Pegging your weight keeps your weight from sliding down your...
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Based on the scan of a duckling, the 3D Suicide Duck perfectly mimics the profile predatory gamefish have learned to love. With dual Smash Tails, the Suicide Duck draws aggressive game fish in fr...
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