SLX offers tournament level performance at a price that all anglers can afford. With versatile actions throughout the lineup, there is an SLX to cover any technique. SLX rods feature an attractiv...
Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on the drop with a hard-vibrating action accented with a l...
Imagine a lure that makes fish practically leap onto your hook – the Berkley Powerbait MaxScent Hit Worm is that game changer in fishing. Infused with an unprecedented scent technology, it dominate...
Tackle anything that swims in freshwater or saltwater with the powerful, new Tranx. X-Ship & HEG technologies combine to provide massive cranking power with a smooth effortless retrieve, perf...
The Ripshad 400 Series has our “Google eye” patented “Glass Rattle” Shockwave System” added to each lure and is a slightly larger version of our ever popular 200 Ripshad bait. The Ripshad 400 runs ...
The Shad Rap® Elite is built around the features of the popular and proven original Shad Rap®. The Elite structure consists of premium balsa wood, a profile shape of a natural shad baitfish, ...
Lighter, warmer, and more comfortable than other men’s ice fishing bibs, the Striker Apex Bib is the most advanced cold-weather fishing system available today. PrimaLoft® Cross Core™ Insulation Ser...
Gamakatsu Design Features Barb Barbless Barb on Shank Circle Hook EWG - Extra Wide Gap Eye Forged Hole Eye Magic Eye Off-set Point Open Eye Titanium Weedguard Welded Eye Wire Keeper Superline Fin...
The Nanook shelter has been a best-selling shelter on the market for years because of its features and lightweight design. This shelter is perfect for two anglers going out on the ice for the day...
While the Otter Pins for your Otter Sled can withstand extreme conditions, we understand that sometimes things can get misplaced or lost out on the ice. These replacement pins come in packs of tw...
Need to tow more than one fish house? Durable, strong and easy to use, this device lets you “Daisy chain” your fish houses! Most any ATV or snowmobile can pull out more than one Fish Traps® using...
Give extra life to your Otter Sled! Our Otter Sled Hyfax Runner Kits are rugged, and dependable! They are the ideal choice for the high-miler who needs extreme durability for those long hauls! 5/8″...
The Clam X-400 Thermal Hub ice fishing shelter boasts 64 square feet of fishable area, but packs down small for easy transport. This 4-sided portable hub house has plenty of room for heaters, chair...
A bite-sized swimbait that gets eaten by crappies, panfish, trout and all species, the 1.75-inch Shad FryZ represents small shad and baby panfish--among the most preferred forage foods of big panfi...
Featuring a patent-pending adaptation of the dorsal fin weed guard pioneered by the dark sleeper, the sleeper gill can be sent where others fear to swim. Its jungle-crawling ability enables preci...
The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. The World Diver 99SP utilizes Shimano's patented F...
The storied history of the Shimano Sahara continues in 2022 with the introduction of the Sahara FJ series of spinning reels. Designed for entry and experienced anglers alike, the Sahara series inco...
Built on the same compact, rigid and versatile platform as the popular SLX bait casting reel, with the addition of Shimano’s unique DC Braking technology, SLX DC puts no compromise casting perfor...
Dominate the water with the New X Zone Pro Series Adrenaline Craw . The ulimate heavy cover bait, complete with floating claws and an unmatched action that is tough to beat.
4.25"6 per pack
The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with delicate, ultra-light rod bends. The operation is...
If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Sm...
Lighter, warmer, and more comfortable, the Striker Apex Jacket is the most advanced cold-weather fishing system available today. Traditionally, using a higher insulation value increases warmth. But...
Adequately named for its crystal, snow-like appearance and texture, the Snow Drop XL will undoubtedly catch you more fish this year. This XL Tungsten jig will not only get you through thick vegetat...
Our Ice Anchors are engineered to keep your portable shelter secured in place. The self tapping, specially tooled spikes drive easily into the ice. Each spike is then hooked to the fish house sle...
The Daiwa Saltiga Saltwater Travel rods have a Slim Profile with a Strong Backbone for many hard-fighting tropical species. Multi-piece travel rods that can hang with better fish are rare. The inno...
The VISION ONETEN+1 Jerkbait, a mid-range lure, increases the depth of its predecessor, the VISION ONETEN, by up to 3ft. Its bill is designed to minimize water-resistance and fatigue, while allowin...
Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-...
An exclusive Z-Man bait shape, the 2-inch StingerZ features a unique segmented, straight tail shad profile. A thick, shad/baby panfish body sculpt features a convenient hook slot for easy rigging. ...
The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. ...
With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken...
Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures NedlockZ HD Jigheads are equipped with extra-heavy d...
The TX-22 Special sets upright without forward motion, which gives it the ability to troll extremely slow without restricting performance at higher speeds. The TX-22 Special is also reversible allo...
The blue skies and sandy shores of the tropics beckon. Spending a full day under the sun requires stepping up your sun coverage. The Simms SunGaiter™ helps you spend more time on the water with l...
Protecting your expensive electronics from damage is one of the surest ways to have a successful day on the ice. Protect your sonar from the elements in this durable carry bag. Four convenient exte...
Convector levelwinds and line counters revolutionized the fishing tackle industry, offering a powerful gearing and drag system platform previously unattainable at the Convector's value-oriented p...
Rattlin' Minnow Spoon® features a unique construction that combines the silhouette of a minnow with the action of a spoon. Wide, irregular sweeping action to create flash. Internal rattle chamber ...
MAIL IN REBATE ON NOW UNTIL APRIL 30!
Seriously tough. Seriously powerful. Magnum 10 is the go-to downrigger for serious anglers for exactly these reasons. Its ruggedness and reliability have been ...
