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Fishing Catalog
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Regular price $7.99
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Ready to transform your fishing adventures with a lure designed to outperform? The Berkley PowerBait Ripple Shad is the secret weapon you've been missing! Engineered with an unmatched scent formula...
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Regular price $1,999.99
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MAIL IN REBATE ON NOW UNTIL APRIL 30! If you want to put bait on target, you’ve got to fish smarter. The new Optimum™ downrigger is positively ingenious. This smart, connected system gives you acce...
Regular price $3.99
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Experience the unparalleled effectiveness of the Big Bite Baits Kamikaze Crappie Swimon, crafted specifically for crappie enthusiasts. The Kamikaze Crappie Swimon brings the proven success of its b...
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Regular price from $284.99
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The new ST. Croix Onchor series of Salmon and Steelhead rods. From pier casting to float fishing Great Lakes streams, this line of performance rods has it covered. BlankPrimary Material: SCIII Carb...
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Regular price from $229.99
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New Mojo Bass TRIGON rods are all about building a comprehensive bass-rod series on a proven high-performance platform while pushing limits and setting new standards with science-based ergonomic ad...
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Regular price $42.99
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This 7" harness allows Drift Sock to be quickly released without tangles while fighting fish. Attaches to any cleat with a 12" loop and quick connect clip.
Regular price $299.99
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Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo STX features an asymetrical...
Regular price $49.99
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Fabric is extremely durable and waterproof with sewn-in elastic shock cord to seal out snow, slush & elements.  Sled Covers fit the sled with extra gear and Package Covers fit the sled with o...
Regular price $429.99
Sale price $429.99
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• Patented 7-layer Nano Carbon Disk Drag, Ultra Smooth and super strong drag• line creeping free• Main Shaft chamber comes with lubicating oil grooves to provide continuous lubricant• Aero grade al...
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The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for Texpose rigging and jigging. This lure doesn't quit w...
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IceX is a low memory, micro-diameter ice line that’s powered with exclusive Seaguar 100% fluorocarbon resins. It’s built for hard water performance, providing unparalleled abrasion resistance wit...
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For years anglers have been using vertical jigging lures like the Northland Puppet Minnow® as casting lures with great success. Finally, they have a tool designed just for the job. The Pitchi...
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The Jack Knife jig is revolutionary in both design and action. Featuring a free swinging hook that moves side to side.  Tail hook your favorite live minnow and watch it swim! Features our Goo...
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Hyper T Tungsten Jig has the look of a small insect and features molded rubber wings that allow it to glide after every rod twitch.  Big panfish thrive on small insects and minnows. 1 Pack• M...
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The Cicada, with its "bug-like" appearance and concave blade, produces unmatched vibration patterns when retrieved and a darting flutter action on the fall. A proven fish catcher! Available in 1/16...
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New for the 2023-24 ice season, the new 1/8 oz Ice V-Rod brings all the popular features of the V-Rod to the perfect size lure for your ice fishing needs.  Measuring 1.25" long with two #10 t...
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Regular price $12.99
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The hottest jigging minnow on the market!  The Hyper-Rattle has been crushing fish in both ice and open water for years.  Heading into the 2023 ice season, the HR3 1” is born.  All Crappie, P...
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Regular price $2.99
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The X Zone Lures Pro Series Wacky Rigging O-Rings are perfect for the Wacky Rig.
Regular price $49.99
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Long the ice-wranglers’ secret weapon, a facemask is essential for the open ice. If you’re going to have one and only one, the Faceoff ensures you’ll have the absolute best. Microfleece-lined wit...
Regular price $39.99
Sale price $39.99
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Attach this adapter plate to the rear of your sled to hook multiple sleds together for maximum capacity, and tandem towing. Features:Allows for towing multiple sleds in tandemReceiver mounts a...
Regular price $7.99
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A premium Ice Rattle spoon that emits a loud pinging sound that draws predator fish of all sizes.  Great for walleye, Northern Pike and Lake Trout
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Regular price from $7.49
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The Acme Ice-Winder is new for the 2023-2024 ice fishing season.  The new Ice-Winder flutter spoon can be jigged with quick short lifts of the rod, creating an upwards darting action followed...
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Regular price $49.99
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Clam’s Seat Back Storage is great for organizing your gear in the shelter. You will no longer waste time looking for gear in the bottom of your tub. Easy to install and works with most seats on t...
Regular price $54.99
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Now you can easily mount a rod holder to your hub shelter! By removing a wall hub assembly center faceplate and attaching the hub rod holder you can fish hands free. Available for two or four rod...
Regular price $9.99
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Now you can fish and not worry about losing your extra ice fishing rod down the hole or stepping on it! The Clam Rod Rocker II provides just that and then some. Constructed of solid steel with rubb...
Regular price $74.99
Sale price $74.99
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As the ultimate fish house gear holder, the Clam Sled Organizer attaches quickly and easily to most flip over fish house sleds. Anglers can secure propane tanks, rods, tackle, jig boxes, and more...
Regular price $299.99
Sale price $299.99
Regular price $399.99
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Put the whole underwater world in the palm of your hand. The Aqua-Vu micro Stealth 4.3 Underwater Viewing System provides crystal clear color video in a smartphone-sized package. Underwater viewing...
Regular price $4.79
Sale price $4.79
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The Forage Minnow® Spoon’s erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively for maximum flash and flutter, or slow thing...
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Regular price from $59.99
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The Straight-Through™ blade design virtually eliminates “catching” at breakthrough, saving you from jarring stops or yanks. These stainless steel blades are durable, easy to ins...
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ION® Turbo Blades are designed to cut quickly, efficiently, and smoothly, meaning more holes in less time—without the jarring breakthrough. Re-drill old holes with ease, without getting stuck...
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Tungsten ice jig that features a spring loaded sliding hook to increase hook up ratio. 1 per pack. Size 3:  Size 8 Hook Size 5:  Size 8 Hook 1 per pack
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Provides precision vertical jigging with a design that maintains a 90-degree presentation of live or imitation bait. Features VMC® exclusive super sharp Power Gap hook and a oversized 3D holographi...
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Regular price $6.99
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The Reel Method Underspin is an innovative design made to help you catch more fish. Available in four weights, with a variety of Owner hook size options. The unique flexible blade attachment has...
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The Reel Method Walleye Jig is the perfect choice forchasing walleye . It is available in both 1/4oz and 3/8oz.The jig is built on a premium 2/0 Owner hook and is currentlyavailable in 7 prov...
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Regular price from $4.99
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The Emery Clacker Ice Spoon is the ultimate fishing tool for any angler, whether on open water or ice. With its sleek, shiny finish and durable construction, this spoon is guaranteed to attract mor...
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Regular price $34.99
Sale price $34.99
Regular price $54.99
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This impact-resistant bar easily attaches to any ice shelter to provide much-needed light in your ice fishing pursuits. Each of the four pods packs 18 lumens of light and can be fully adjuste...
Regular price $11.99
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The same slicing, fluttering action and loud rattles of the famous Rattlin’ Blade Spoon but taken to the next level! The Rattlin’ PT Spoon has two stainless steel bearings that click and clac...
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Regular price $34.99
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If you can’t decide between a drill-adaptive, gas, or propane auger, this little adapter—paired with an Eskimo Pistol Bit™—provides the flexibility to lighten your load with any of ...
Regular price $7.99
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Just add water and VMC® will do the rest! The VMC® Tungsten Chandelier Jig offers the angler a super-charged mechanism for deep water deployment! The heavy-duty Tungsten and inversed conical head d...
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Regular price $3.99
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The VMC® Pug Bug Jig resembles natural small insects and aquatic creatures that hatch from the depths. The exclusive VMC® Power Gap hook delivers a wider round gap compared to other competitive mi...
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