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Berkley Powerbait Ripple Shad
Regular price
from $7.99
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from $7.99
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Want to turn every cast into a potential success story? The Berkley PowerBait Ripple Shad is designed to do just that. With a scientifically proven scent that's 18 times more effective, this lure i...
Yum FF Sonar Minnow
Regular price
$6.99
Sale price
$6.99
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Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better tha...
Storm Largo Shad
Regular price
$4.99
Sale price
$4.99
Regular price
$7.99
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/per
Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.
Great shimmy and thump right out of the packageCustomize by cutting or removing the “tail tendo...
Z-Man Trick ShotZ™
Regular price
$6.99
Sale price
$6.99
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Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZ—Z-Man’s first specifically designed drop shot baits—feature limber, ribbed bodies...
X Zone Lures Hot Shot Minnow
Regular price
$6.99
Sale price
$6.99
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All new X Zone Lure Drop Shot Minnow, Drop shot, ned rig, jig head. The Hot Shot Minnow will fill a heavy limit in your livewell.
St.Croix Trout Series Spinning Rods
Regular price
from $194.99
Sale price
from $194.99
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The all new Trout specific spinning rods are built for durability. Slim profile split grip handle configurations decrease weight while perfecting balance. Trout Series brings an array of lengths,...
Freedom Tackle Herring Cutbait
Regular price
from $7.99
Sale price
from $7.99
Regular price
$11.99
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/per
This hard-bodied trolling herring lure has a tantalizing roll when used in many different trolling applications. It has the perfect action when trolled behind a flasher, a paddle or on its own. The...
Berkley PowerBait Power Stinger
Regular price
$11.99
Sale price
$11.99
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Are you looking to give your fishing game an unparalleled edge? The Berkley PowerBait Power Stinger is engineered to revolutionize your fishing experience. It's not just swimbait; it's a tactical a...
The Perfect Jig 3.5" Perfect Goby
Regular price
$11.99
Sale price
$11.99
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The 3.5” Goby is definitely a game changer. The realistic skin and life-like features, set this goby apart from all the rest. The bait is anatomically correct and each bait is hand-poured individua...
Berkley Powerbait Maxscent Flat Worm
Regular price
$12.99
Sale price
$12.99
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Transform your fishing expeditions with the Berkley PowerBait MaxScent Flat Worm, the bait that brings the underwater battle to your favor. Immerse yourself in the art of finesse fishing with a lur...
X Zone Lures 3.75" X-Tube
Regular price
$8.99
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$8.99
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The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any condition or location. Rig with an internal tube jig head for ...
St.Croix Triumph Spinning Rods
Regular price
from $144.99
Sale price
from $144.99
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Durably sensitive with impressive power, Triumph® rods are built for savvy anglers seeking the best in performance and value.
TRIUMPH SPINNING ROD FEATURES
Premium quality SCII carbon
Sea Guid...
St.Croix Triumph Salmon/Steelhead Spinning Rods
Regular price
$199.99
Sale price
$199.99
Regular price
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/per
Durably sensitive with impressive power, Triumph® salmon and steelhead spinning rods are built for savvy anglers seeking the best in performance and value.
Premium quality SCII carbonSea Guide...
X Zone Lures Pro Series 4" Slammer
Regular price
$3.49
Sale price
$3.49
Regular price
$5.99
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/per
X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot baits ever designed.
The Pro Series 4” Slammer is the latest addition...
The Perfect Jig Tube
Regular price
$8.99
Sale price
$8.99
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The tube is a must have for all the hardcore tube anglers. The small profile and life like action mimics a newborn craw or goby perfectly. Salt-impregnate, bio edge scent infused, this bait sure wo...
Z-Man Jerk ShadZ™
Regular price
$6.99
Sale price
$6.99
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A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter p...
Berkley Powerbait Maxscent 4" Flatnose Minnow
Regular price
$12.99
Sale price
$12.99
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Ever wondered why some anglers always seem to land the big ones? The secret could be in their choice of bait. The Berkley Powerbait Maxscent 4" Flatnose Minnow is designed for the savvy angler who ...
Z-Man Goat™
Regular price
$6.99
Sale price
$6.99
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Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming o...
Yamamoto Baits Original Grub
Regular price
$10.99
Sale price
$10.99
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The Original salt-impregnated bait that started it all. For over 30 years, the Gary Yamamoto Single Tail Grub has been a proven fish catcher across lakes, rivers, and reservoirs, earning its place ...
X Zone Lures Pro Series 4.25" Adrenaline Craw
Regular price
from $6.90
Sale price
from $6.90
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Dominate the water with the New X Zone Pro Series Adrenaline Craw . The ulimate heavy cover bait, complete with floating claws and an unmatched action that is tough to beat.
4.25"6 per pack
Berkley Powerbait MaxScent Hit Worm
Regular price
$12.99
Sale price
$12.99
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Imagine a lure that makes fish practically leap onto your hook – the Berkley Powerbait MaxScent Hit Worm is that game changer in fishing. Infused with an unprecedented scent technology, it dominate...
Yo-Zuri Rattlie Vibe Mini
Regular price
$10.99
Sale price
$10.99
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The Rattl’N Vibe Mini™ was designed to target all varieties of panfish, perch, walleye, crappie, pike, largemouth, and smallmouth bass for both open water and ice fishing. Its compact profile, fast...
Berkley Money Badger Crankbait
Regular price
from $12.99
Sale price
from $12.99
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Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-...
Yum Dinger 5"
Regular price
from $5.49
Sale price
from $5.49
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The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and ...
Yamamoto Baits 5" Senko
Regular price
$11.99
Sale price
$11.99
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The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an u...
X Zone Lures True Center Stick
Regular price
$6.99
Sale price
$6.99
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The X Zone True Center Stick has the unique marked “WACKY ZONE” area which is in the true center of our stick to allow for perfectly balanced wacky rigging every time! The raised ribbed body desi...
Berkley Powerbait MaxScent Flatnose Jerkshad
Regular price
$12.99
Sale price
$12.99
Regular price
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/per
Imagine a fishing trip where every cast increases your chance of a big catch. That's what the Berkley Powerbait MaxScent Flatnose Jerkshad offers, with its innovative scent release technology that ...
The Perfect Jig 5" Tube
Regular price
$11.99
Sale price
$11.99
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/per
Whether you want to flip for big largemouth, cast these for giant pike or drop it under the ice for tank lake trout, our 5” tube is what you’re looking for. This bigger than average bait mimics pel...
Yum 5" Money Minnow
Regular price
$17.99
Sale price
$17.99
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The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook slot. The hook slot feature allows for easy and st...
X Zone Lures 6" Whiplash Shad
Regular price
$6.99
Sale price
$6.99
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The X Zone 6" Whiplash Shad was designed with many key features such as a long soft tail that delivers unparalleled tail swing during retrieve and jerk. If left to fall down the water column - the ...
Luhr Jensen Dipsey Diver Snubber
Regular price
from $8.99
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from $8.99
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In high-speed, high-tension trolling applications, hooks can be pulled from striking fish's mouths before a solid hookup can be achieved. The Dipsy Diver® Snubber allows a fish to achieve a solid h...
Freedom Tackle Ultradive Shad
Regular price
$6.99
Sale price
$6.99
Regular price
$10.99
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/per
New Freedom Tackle Ultradive Shad Crankbait
Available in 65 and 80mm in an array of fish catching colours for bass and walleye, Dives to 20ft plus.
Clam Snow Drop Xl Ice Jig
Regular price
$6.99
Sale price
$6.99
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Adequately named for its crystal, snow-like appearance and texture, the Snow Drop XL will undoubtedly catch you more fish this year. This XL Tungsten jig will not only get you through thick vegetat...
Drop Tine Tackle 8/9 Mag Non Non-Typical
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from $35.99
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from $35.99
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Non-Typical 8/9s, one of the most popular sizes of muskie baits on the market. This lure is built to cast and crank flawlessly.
The baits are assembled with magnum #8 & #9 Colorado blades ...
Spro Spin John 80
Regular price
$21.99
Sale price
$21.99
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The Spin John 80 was designed by B.A.S.S. Elite Series Angler John Crews to be the ultimate spy bait. The Spin John 80 comes with swivels incorporated into the line tie and the back-hook hanger. ...
Striker Adrenaline Rain Bib
Regular price
$424.99
Sale price
$424.99
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/per
5:00 am comes early, but you answer the bell when the alarm sounds off. You’ve been waiting for this moment. It’s a cool morning and the skies look a bit ominous. But nothing is going to stop ...
Striker Adrenaline Rain Jacket
Regular price
from $399.99
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from $399.99
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Mother Nature doesn’t keep a calendar. She doesn’t care about your days off. Your time on the water is coming, and you need to feel that rush. You’re going fishing regardless of conditions, an...
Gamakatsu Spring Locks
Regular price
$2.49
Sale price
$2.49
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The new Gamakatsu Spring Lock makes rigging plastics easy with the stress relieved stainless steel center point. The center point makes it easy to find the exact midpoint of the bait. It’s then jus...
Striker Stella Jacket
Regular price
$499.99
Sale price
$499.99
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At Striker® we are constantly on the leading edge of design and innovation to stay on top of the ever-changing landscape of technical fishing apparel. After multiple focus groups and countless ho...
Striker Woman's Prism Bib Pant
Regular price
$419.99
Sale price
$419.99
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Designed for women, the Striker® Prism Bib is a highly functional garment loaded with features ice anglers will appreciate. Integrated side stretch panels on the upper bib provide support and str...
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