NEW ARRIVALS AND RESTOCKS

Shop the latest fishing gear arrivals and restocked favourites at Fishing World. Discover new rods, reels, lures, and tackle from top brands like Shimano, Daiwa, Megabass, and more — updated regularly so you're always fishing with the best. Whether you're prepping for open water season or chasing year-round species, find your edge here first.

BEAST COAST ALL JIGS 1-8 / Natural Bait Beast Coast Scopers Delight Jig Head

BEAST COAST ALL JIGS Beast Coast Scopers Delight Jig Head

$10.99

Designed specifically for use throwing a minnow at bass on live sonar, the Scoper's Delight head has several features that make it an excellent choice to get the most out of your minnows. The major...

$13.99

Built for the Screen. Deadly in Real Time.The Beast Coast Seduce FFS Minnow was engineered from the ground up for forward-facing sonar fishing. When you can watch bass react in real time, every det...

BEAST COAST BASS JIGS 3-8 / MB Pumpkin Beast Coast Open Water Sniper Football Jig

BEAST COAST BASS JIGS 3-8 / MB GL Goby Beast Coast Open Water Sniper Football Jig

$7.99

The O.W. (Open Water) Sniper Jig is ready to wreak havoc on pressured, clear-water fish. Insight from Travis Manson - smallmouth afficionado, guide, and media owner at Smallmouth Crush, was taken...

BEAST COAST BASS JIGS 1-2 / Dirtbag Beast Coast Open Water Tungsten Sniper Football Jig

BEAST COAST BASS JIGS 1-2 / MB Mothman Beast Coast Open Water Tungsten Sniper Football Jig

$16.99

The O.W. (Open Water) Sniper Jig is ready to wreak havoc on pressured, clear-water fish. Insight from Travis Manson - smallmouth afficionado, guide, and media owner at Smallmouth Crush, was taken i...

NISHINE CRANKBAIT Baby Catfish Nishine Lure Works BQ Otama

NISHINE CRANKBAIT Brown Rat Nishine Lure Works BQ Otama

$22.99

The BQ Otama is unlike anything you’ve thrown before. Designed by Hiroshi of Nishine Lure Works, this tadpole-style waking bait triggers such aggressive strikes that he had to rethink the hook setu...

NISHINE TOPWATER BAIT Black Ninshine Lure Works BQ Frog

NISHINE TOPWATER BAIT Brown Frog Ninshine Lure Works BQ Frog

$22.99

Five years in the making, the Nishine Lure Works BQ Frog is the North American debut of a lure perfected by legendary designer Hiroshi. His mission was clear: build a hollow-body frog that is effor...

from $11.99

Meet The Hoser — a trolling spoon so Canadian, it practically arrives wearing a toque. Stamped from solid brass, nickel-plated to shine like a freshly Zambonied rink, and custom-painted with bold d...

MEGABASS JERKBAIT Elegy Bone Megabass Vision Oneten+2 JR

MEGABASS JERKBAIT French Pearl OB Megabass Vision Oneten+2 JR

$34.49

The VISION ONETEN+2 Jr. brings bite-sized jerkbait appeal to new depths, matching the tournament-winning 9-10ft range of the full-sized ONETEN+1. With a sculpted bill set along the lure’s central a...

FW FISHING MISCELLANEOUS The Lure Doctor

$34.99

Introducing the Lure Doctor! Check this out!No flame. No glue. No mess. No nonsense.✔️ Instant heat✔️ Rechargeable✔️ Multiple heat settings✔️ Works on salted/scented rubber baits✔️Works in all wea...

NORTHLAND BASS JIGS 1-4 / Camo Northland Tungsten Smeltinator Jig

NORTHLAND BASS JIGS 1-4 / Gussy Shad Northland Tungsten Smeltinator Jig

from $14.99

This Bassmaster Classic winning jig just got better. Made from Tungsten which is 70% more dense than lead this jig is smaller, more sensitive, and has a better sonar return than traditional lead ji...

NORTHLAND WALLEYE/PERCH JIGS 3-16 / Gussy Shad Northland Tungsten Wide Gap Round Ball Jig Head

NORTHLAND WALLEYE/PERCH JIGS 3-16 / Matte Black Northland Tungsten Wide Gap Round Ball Jig Head

from $14.99

The Tungsten Round Ball Jig is a simple design built with no costs spared. Made from Tungsten which is 70% more dense than lead this jig is smaller, more sensitive, and has a better sonar return th...

$7.49

Designed by Z-Man® pro Seth Feider, the 2" Llama TubeZ is a finesse tube built for clear water and tough bites. Made from 10X Tough ElaZtech®, it’s durable, buoyant, and offers a natural tail...

$5.99

uilt for forward-facing sonar, the 1.75" Micro Graph ShadZ features a flattened shad profile and quivering forked tail that triggers big crappie and panfish. Made from 10X Tough ElaZtech® for extre...

Z MAN TUBE HEAD JIGS Z-Man Llama TubeZ™ Jighead

$6.49

Designed by Z-Man pro Seth Feider, the Llama Tube Jig pairs perfectly with the Llama TubeZ. Featuring a tear-drop shape, each jighead is fitted with a sticky-sharp 1/0 nano-coated VMC Redline hook ...

$14.99

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minn...

$12.99

The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech® body offers versatile rigging and unmatched d...

$12.99

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech® TRD body for nonstop action and standout buoyancy. Cut it in half for two finesse baits. Ideal for Ned, dropshot, Neko, or w...

Z MAN SPINNERBAIT/BUZZBAIT 1-2oz / Bhite Delight Z Man ChatterBait® JackHammer™ Baby Jack™

Z MAN SPINNERBAIT/BUZZBAIT 1-2oz / Black Blue Z Man ChatterBait® JackHammer™ Baby Jack™

$27.99

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBlade® for high-frequency vibration, a direct blade-...

SHIMANO CASTING RODS Shimano Zodias B Casting Rod

$349.99

Revamped with a refined blank and updated cosmetics, the Shimano Zodias B series continues to deliver bass fishing excellence through its Carbon Monocoque Grip, CI4+ reel seat, and Hi-Power X const...

ABU GARCIA ROD & REEL COMBOS Abu Garcia Prime Baitcast Combo

$174.99

Abu Garcia and Deion Sanders have joined forces to unveil limited- edition, high performance fishing combos. Sanders, known for his legendary professional sports career and vibrant personality, is ...

SHIMANO SPINNING RODS Shimano Zodias B Spinning Rod

$349.99

DAIWA CASTING REELS 150H Daiwa Ryoga Baitcasting Reel

$999.99

While externally stunning with its sleek brushed aluminum finish, the 26 Ryoga SV100 also sports Daiwa’s HYPER ARMED HOUSING, upping durability while keeping internal components rock-steady w...

RAPALA NED RIG Rapla Crush City Salted NedRoll

$8.99

X ZONE CRAWS/CREATURE Non-Salted / 309 X Zone GBO

X ZONE CRAWS/CREATURE Non-Salted / Black X Zone GBO

$15.99

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural f...

X ZONE SWIMBAITS Gold X Zone Willow Blade Spin 2-pk

X ZONE SWIMBAITS Silver X Zone Willow Blade Spin 2-pk

$4.99

The X Zone Blade Spins provide extra flash and vibration to any soft plastic bait. The X Zone Blade Spin is a screw-lock style blade that attaches to worms, stick baits, craws, and swimbaits. Avail...

DEM LURES TROLLING BODYBAITS Blueberry Muffin Dem Lures Dem Ripplers

DEM LURES TROLLING BODYBAITS Bubba Gump Punch Dem Lures Dem Ripplers

$17.99

The Dem Lures Dem Ripplers are handcrafted trolling bodybaits designed to trigger aggressive strikes from walleye and other Great Lakes predators. Built with a proven body profile and a tight wobbl...

DAIWA UTILITY BOXES PFB175 Daiwa Presso Free Board Case

$25.99

The Daiwa Presso Freeboard Cases introduce anglers to a critical piece of protective tackle organization for small lures, spoons, and jigs. Designed to fit neatly in tackle backpacks, sling-bags, a...

DAIWA CASTING REELS Daiwa Tatula Elite TW Baitcasting Reel

$399.99

New 2026 Built for big bass and the lake-dominating anglers that seek them, the all new 26 Tatula Elite TW100 is crafted to increase casting distance, maximize smoothness, and provide dependable pe...

BKK BASS JIGS 1-8 / 1-0 / Black BKK Silient Chaser Draggin' Ned Jig

BKK BASS JIGS 1-4 / 1-0 / Black BKK Silient Chaser Draggin' Ned Jig

$6.99

The Draggin’ Ned comes in two different colors: matte green pumpkin and matte black for stealthier presentations. It also comes in a weedless version featuring a nylon guard. Two sizes available (1...

BKK ALL JIGS BKK Hyperlatch Round Head Jig

from $14.49

The BKK Hyperlatch Round Head is a versatile jighead series designed to cover multiple species and soft bait styles. Its wide-gap bend provides ample space for hook exposure, ensuring deeper penetr...

BKK BASS JIGS 3-16 / 1-0 / Natural Goby BKK Refrax Jig

BKK BASS JIGS 3-16 / 1-0 / White BKK Refrax Jig

$9.49

The BKK REFRAX Jig head is a high-performance jig head designed with a multifaceted profile, lifelike 3D holographic eyes, and custom paint finishes that accurately mimic various baitfish species—p...

ACCUPHY FISHFINDER Accuphy PingLive Mini

$899.99

Engineered for portability without sacrificing performance, the PingLive Mini Sonar delivers real-time underwater imaging in a compact, lightweight form factor. Whether you're casting from a kayak,...

ACCUPHY FISHFINDER Accuphy PingLive Sonar

$1,489.99

~~$1,749.99~~

PingLive Sonar is an innovative wireless Live Sonar system that uses your Phone or Tablet as the display via Wi-Fi connection. The transducer unit features an integrated processor, eliminating the ...

SIMMS RAINSUITS L / Shale Simms Men's Challenger Fishing Rain Jacket

SIMMS RAINSUITS Simms Men's Challenger Fishing Rain Jacket

from $399.99

When Mother Nature brings the mayhem, duck inside the new upgraded waterproof and breathable Simms Challenger Jacket for the kind of on-the-water performance that outlasts the elements. Now availab...

BERKLEY TOPWATER BAIT Bone Berkley Swamp Lord Hollow Body Frog

BERKLEY TOPWATER BAIT Bully Berkley Swamp Lord Hollow Body Frog

$15.99

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio,...

$82.99

The Bubba Stainless Steel Pliers bring a new level of strength and durability to fishing pliers. Developed with premium, high-carbon stainless steel and a titanium nitride coating, these pliers are...

BUBBA FISHING MISCELLANEOUS Small Bubba Shears

BUBBA FISHING MISCELLANEOUS Bubba Shears

from $28.99

The Bubba Small Shears are multi-functional, lightweight and durable. They are engineered to cut monofilament, fluorocarbon or braided line with ease. The Small Shears are also equipped with ...

BUBBA WEIGH SCALES Bubba Culling Indicator Set

$69.99

The BUBBA CULLING INDICATOR SET is compatible with both the Pro Series (1176076) and Standard (1186932) Smart fish scales, making it the next ultimate tournament fishing accessory. The color-coded ...

$33.99

The BUBBA 6” Stainless Split Ring Pliers bring a new level of precision and efficiency for changing out split rings. Constructed with stainless-steel and premium corrosion-resistant coating, ...

BUBBA FISHING MISCELLANEOUS Bubba Micro Shears

$15.99

The Bubba Micro Shears are lightweight, durable, and always at hand with the provided neck lanyard. Titanium-nitride-coated blades are engineered to cut monofilament, fluorocarbon, or braided...

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