The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-gettin...
The STH Finesse Series Drifter. A classic, handcrafted and hand-poured bait with year round application for Bass, Walleye and Ice Fishing. Now With Bait Fuel infused, The Drifter is 2.75 inches/6...
The STH Finesse Series Drifter Minnow. A handcrafted bait with year round application for Bass, Walleye and Ice Fishing. The Drifter Minnow now with Bait Fuel infused is 3.25 inches length. Supe...
NOW INFUSED WITH BAITFUEL
Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait STH Finesse Series Tubes outperform others because of an i...
As you might guess, this bait packs a lot of boom. The Boom Shad’s pronounced body, slender wrist and wide paddle tail produce a rolling action with a lot of belly flash, even at low speeds. Combin...
You have to go to where the fish are, and this bait can. When those walleye are deep this is your bait. It has all the features of the original ThunderStick®: with a much deeper range. This bait ca...
Classic Hot ‘N Tot® searching action and metal lip as the original but loaded with the hottest fish catching innovations. Featuring detailed external scale patterns, classic and UV Bright finish ...
Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.
Great shimmy and thump right out of the packageCustomize by cutting or removing the “tail tendo...
Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. Th...
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist it. Weighted tail for longer casts, a loud rattle...
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist it. Weighted tail for longer casts, a loud rattle...
We went back to basics with this one. True in design and manufacturing to the very original. With a natural shape and rolling action of a minnow you can’t go wrong. To top it all off, the add...
Streamside Deluxe Spinning Rod Cases
This deluxe rod case holds up to a two-piece, 7-ft. rod with reel attached making it perfect for any fishing trip. The ultra-light design features a durable, ri...
Streamside Elite is our basic fly rod series designed to introduce you to the incredible world of fly fishing. With two different style handles and a large variety of lengths and line weights, an E...
Protect your gear in style with the Streamside Float Rod Case! Designed for anglers on the go, it fits a 2-piece float rod with reel up to 13'. With its durable build and lightweight design, it’s p...
Ensure you’re fully prepared to reel ‘em in on your next fishing excursion with the Strike King Bleeding Bait Mini King Spinnerbait. Whether you’re a beginner, intermediate, or advanced fisherman, ...
Strike King® Coffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer an...
Don’t let its size fool you—the Strike King Micro-King Spinnerbait delivers big action in a tiny package! Featuring a sparkling Diamond Dust head with a painted eye and a flashy Diamond Dust Skirt,...
For decades, the Strike King MINI-KING® Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers to fishing because it works so well an...
The Strike King Pro Model Cranbait Series 4 is a medium-sized body with a wider wobble and an oversized bill to deflect off cover. The Series 4 is great for medium depth, heavy cover applications a...
The Strike King Tour Grade Swim Jig includes a streamlined, balanced head for an enhanced swimming action. The head also features life-like eyes and a variety of colors that match up perfectly with...
The new Strike King Tumbleweed Floating is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike act...
The new Strike King Tumbleweed Salted is here to revolutionize your fishing game. At its core is a unique 12-sided dice design, paired with an innovative skirt material that delivers lifelike actio...
If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Sm...
The perfect solution for fast and efficient fishing this water-tight, insulated, refrigerator-safe bucket has rubber gasket in lid for splash-proof, air tight seal - removable for long-term b...
Military grade protection for your maggots, waxworms, mousies, and other creepy creatures. A quarter turn of the trademark, impact-proof lid and live bait is at your fingertips. Insulated to main...
Fingers are the first to go numb in the cold, which makes tying on bait, casting and handling fish a chore. Keep your hands warm and nimble even in freezing rain, icy wind and cold water with a pai...
Fingers are the first to go numb in the cold, which makes tying on bait, casting and handling fish a chore. Keep your hands warm and nimble even in freezing rain, icy wind and cold water with a pa...
Ultimate advancement for run & gun ice trolling! The new lightweight Lite-Flite Lazer™ Drill Unit is designed to be used with any professional quality 18v (or higher) brushless hand-held cord...
Fingers are the first to go numb in the cold, which makes tying on bait, casting and handling fish a chore. Keep your hands warm and nimble even in freezing rain, icy wind and cold water with a pai...
We've lightened the proven Lithium 40v for run & gun fishing by adding the Lite-Flite Lazer™ Drill Unit. Plus, upgraded the combo by including the new Lite-Flite Lazer Magnetic Snap Cover, so...
The StrikeMaster magnetic snap cover is a hands free push-in to attach. Use the foot pads when detaching. Strong connecting magnets and locking tabs.
Features: • Hands Free Push-in To Attach•...
Put an end to damaged upholstery, ice tents and oil-spills with this rigid layer of indestructible polyethylene sewn inside a rugged 100x1200 denier polyester. Includes accessory storage pock...
If your current gloves don’t give you ultimate dexterity and warmth, you should be fishing Second Skin. Providing immersion resistance, superior grip, AND the most dexterity in any glove industry-w...
