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Regular price $14.99
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The SPRO X SURPPA LURE HOLDER is the perfect way to store and protect your glide baits, swimbaits and custom painted hardbaits. Expertly crafted in Japan by Surppa, this high-quality bait holder is...
Regular price $189.99
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This bass-focused rod series is extensive and progressive—perfect for anglers looking for a wide selection of technique-optimized, high-performance bass rods. Each rod is designed with exceptional ...
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The St. Croix Black Bass Spinning Rod is designed for serious anglers seeking performance and sensitivity. Crafted from premium SCIII graphite, this rod offers an excellent balance of strength and ...
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Regular price $449.99
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Handcrafted in the USA on all-new SCIV+ carbon hybrid blanks and incorporating all top St. Croix technologies, IPC, ART, FRS, and TET: premium components and progressive aesthetics, new Legend Tour...
Regular price $474.99
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Handcrafted in the USA on all-new SCIV+ carbon hybrid blanks and incorporating all top St. Croix technologies, IPC, ART, FRS, and TET: premium components and progressive aesthetics, new Legend Tour...
Regular price $459.99
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Are you ready to elevate your musky fishing experience? Meet the redesigned St. Croix Legend Tournament Musky Rod, a pinnacle of angling precision. This series, handcrafted in the USA, introduces t...
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Regular price $499.99
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Are you ready to elevate your musky fishing experience? The St. Croix Legend Tournament Musky Rod, a masterpiece in the world of musky rods, is here to transform your angling journey. With its cutt...
Regular price from $349.99
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Introduced in 2005, the St. Croix Legend Tournament Walleye Series earned a rapid and expansive following from walleye anglers seeking technique-specific walleye tools handcrafted in the USA with p...
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Regular price $219.99
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Curated by St. Croix to provide the most ideal rod for anglers interested in kayak fishing, combining the framework of the angler-approved Mojo series with updated components. Constructed from prem...
Regular price $289.99
Sale price $289.99
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The classic styling, combined with performance and value is what has made Premier a perennial powerhouse. Featuring over 30 casting models, this series is ideally suited for powerful game fish.  P...
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Regular price $74.99
Sale price $74.99
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The Avid Ice Jigging rods are designed specifically for jigging spoons, ice jigs, jigging Rapalas and other popular walleye jigs. Made with precision-taper solid carbon blanks and super-sensitive c...
Regular price from $249.99
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All-new Avid Series Walleye rods for 2023 bring new levels of lightweight sensitivity, balance and extreme durability to the Avid name, combining with all-new walleye-centric ergonomics and specifi...
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Regular price from $199.99
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St. Croix's all-new Croix Ice series of technique-specific rods features extreme performance blanks and materials specific to each model. This series incorporates five distinct blank platforms in s...
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Regular price from $179.99
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Walleye anglers take notice – The all new Eyecon is walleye centric to its core. Created to give walleye anglers the upper hand regardless the technique. Engineered with a new modified split hand...
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Regular price from $499.99
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Reengineered, Improved and Expanded St. Croix Legend Tournament Musky Series  21 technique-specific models feature our new exclusive GRASP reel seat, this totally reimagined Legend Tournament ...
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Regular price $159.99
Sale price $159.99
Regular price $199.99
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Mojo Bass Glass rods are revamped and improved for 2020. Now featuring St Croix's exclusive integrated Poly Curve (IPC) mandrel technology and combined with super premium, 100% linear S-glass, th...
Regular price from $79.99
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Sporting a new carbon dust blank and flat finish reel seat, this series retains the proprietary custom reel seat and split-grip handle you've come to love. Suited for a variety of fishing styles an...
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Regular price from $289.99
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All-new for 2020 and reinvented with SCIII carbon, IPC® mandrel technology and custom Winn split-grip handles. Mojo Musky features 14 models including 3 telescopic rods for easier storage. It’s a b...
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Regular price from $209.99
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New Mojo Bass TRIGON rods are all about building a comprehensive bass-rod series on a proven high-performance platform while pushing limits and setting new standards with science-based ergonomic ad...
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16% Off
Regular price from $179.99
Sale price from $179.99
Regular price $214.99
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Curated by St. Croix to provide the most ideal rod for anglers interested in kayak fishing, combining the framework of the angler-approved Mojo series with updated components. Constructed from pr...
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Regular price from $269.99
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The new ST. Croix Onchor series of Salmon and Steelhead rods. From pier casting to float fishing Great Lakes streams, this line of performance rods has it covered. BlankPrimary Material: SCIII Carb...
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Regular price from $159.99
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St. Croix’s panfish series is built upon heritage and angler feedback. Technique specific handles and stain resistant reel seats compliment rod models designed for improved balance and the increase...
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Regular price from $99.99
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The reliable Premier Ice rod is back and paired with a PIC 500 reel featuring ABS spool and folding arm, soft touch handle knob, and special grease for cold temps. This combo is sure to bring you...
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Regular price from $134.99
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Durably sensitive with impressive power, Triumph® rods are built for savvy anglers seeking the best in performance and value. TRIUMPH CASTING ROD FEATURESPremium quality SCII carbonSea Guide A...
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Regular price from $179.99
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Powerful, fast action Triumph® musky rods are built for savvy anglers seeking the best in performance and value. TRIUMPH MUSKY ROD FEATURESPremium quality SCII carbonSea Guide Atlas Performanc...
Regular price from $174.99
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Durably sensitive with impressive power, Triumph® salmon and steelhead spinning rods are built for savvy anglers seeking the best in performance and value. Premium quality SCII carbonSea Guide...
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Regular price from $129.99
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Durably sensitive with impressive power, Triumph® rods are built for savvy anglers seeking the best in performance and value. TRIUMPH SPINNING ROD FEATURES Premium quality SCII carbon Sea Guid...
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Regular price from $169.99
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The all new Trout specific spinning rods are built for durability. Slim profile split grip handle configurations decrease weight while perfecting balance. Trout Series brings an array of lengths,...
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Regular price from $139.99
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An ice rod built as tough as the frozen winter landscape of the ice belt. A new platform for St. Croix, the Tundra series is a culmination of ice centric features demanded by hardwater anglers. Pre...
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Regular price from $269.99
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St.Croix Victory series of Spinning and Casting Rods. Get in the winners circle with Victory. Super high-modulus hybrid carbon fiber SCIII+ blanks matched with Fortified Resin System (FRS) technolo...
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Regular price $249.99
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St.Croix Victory series of Spinning and Casting Rods. Get in the winners circle with Victory. Super high-modulus hybrid carbon fiber SCIII+ blanks matched with Fortified Resin System (FRS) technolo...
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25% Off
Regular price $5.99
Sale price $5.99
Regular price $7.99
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To benefit all Bass Fisherman who like to flip a jig, Mustad has come out with the best Flippin’ hook ever, with a little collaboration from Hale Lure, LLC. Stanley Jigs. Oddly Enough, they went ...
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Regular price $7.99
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Stanmar Wolfram Leaders are built for anglers who demand strength, stealth, and durability when targeting toothy predators. Made with ultra-thin, high-strength wire, these leaders are more flexible...
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Regular price $2.79
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When bottom fishing at night, the Starlite CLIPLIGHTS are the ultimate solution. They clip directly to the rod tip, without any tape or fidgety attachments. Superb for pier fishing slip sinker ri...
Regular price $11.99
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The SteelShad® Heavy Series 1/2 oz. blade bait is 2 1/4 inches long, made from durable stainless steel with a molded lead weight, and features two #8 VMC Black Nickle hooks and line clip.  
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Regular price $9.99
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The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-gettin...
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Regular price $7.99
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The STH Finesse Series Drifter. A classic, handcrafted and hand-poured bait with year round application for Bass, Walleye and Ice Fishing. Now With Bait Fuel infused, The Drifter is 2.75 inches/6...
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Regular price $7.99
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The STH Finesse Series Drifter Minnow. A  handcrafted bait with year round application for Bass, Walleye and Ice Fishing. The Drifter Minnow now with Bait Fuel infused is 3.25 inches length. Supe...
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Regular price $5.99
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NOW INFUSED WITH BAITFUEL Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait STH Finesse Series Tubes outperform others because of an i...
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Regular price $5.99
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Regular price $7.99
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As you might guess, this bait packs a lot of boom. The Boom Shad’s pronounced body, slender wrist and wide paddle tail produce a rolling action with a lot of belly flash, even at low speeds. Combin...
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