An integrated aerator installed directly in the lid makes this bait bucket unobtrusive and efficient while keeping bait fresh. The lid can also accommodate another aerator via the clip-on bracket a...
The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched ...
Perfectly crimped, clear Regenerator traces with swivels and spring carbon steel needle snaps. Our formula is very resistant to cuts and pike teeth, combined with incredible knot strength and elast...
Never stress about not having fresh trout again! Pautzke’s new Trout Eggs look, feel, smell and taste like real trout eggs, because they are just that – REAL TROUT EGGS! Trout Eggs are not intended...
Anglers asked for it, and Plano delivered. Our revolutionary EDGE™ tackle box is now available in our smallest size – the 3500. EDGE boxes have quickly gained notoriety among fishing enthusiasts ...
Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due to its conical bait keeper, and it provides additional fish-...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide ...
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
The Suicide Buzz calls the fish with noise and commotion and makes them bite with the realistic, hand-painted look. Features a double wire keeper (no more gluing the trailer!), a hand painted head ...
This 100% weedless prop features a unique, patented design with swept-back and flared blades that “wedge” weeds away while conserving battery power. It helps you move through heavy vegetation – eve...
This 100% weedless prop features a unique, patented design with swept-back and flared blades that “wedge” weeds away while conserving battery power. It helps you move through heavy vegetation – eve...
MEGA Imaging® uses high-frequency sonar so you can easily distinguish fish from structure, see the direction fish are facing and even target individual species. And now with MEGA Imaging+, you'll b...
Universal Sonar 2 delivers advanced water temperature sensing for the best view of the waters below. Adapter connects your Garmin fishfinder with a Universal Sonar 2 transducer on your trolling mot...
The VMC® Boot Tail Jig is pre-rigged with the Boot Tail Minnow soft bait. A life-like fry or minnow profile with the added vibration of the pulsating tail wobbles and wiggles to the tune of a woun...
The 3.5" Banana Threat Flutter Spoon is the ONLY kind of banana you'll want on board! Made from solid brass with an elongated, banana-shaped design, these spoons are hot, hot, hot for Walleye and R...
The 4" Mid Triple Threat Stinger Trolling Spoon is a high-performing, solid brass lure designed for maximum attraction and versatility. Its elongated teardrop shape delivers an enticing action, mak...
Hyper Vis Shimmering Attractor Tape captures and refracts light from every angle. It's biggest benefit is that it can capture a very small amount of light and refract radiantly and in a way that g...
Experience the next level of fishing with the Triple Threat Hyper-Cast Collection, the only casting spoons in Canada featuring Hyper Vis Shimmering Attractor Tape and an incredible 24-Hour Hyper Gl...
A perfect option when a little more flash, flutter and finesse is needed. The new Northland Thumper Spoon is constructed of a premium stamped brass with strategically placed bends giving it incredi...
Lightweight and powerful, the V-120L 12 Volt, 9 amp-hour Vexilar Lithium battery has been designed to replace any current Vexilar Flasher/Pack battery and still allow use of the 1 amp, fully-auto...
The Vexilar Tackle Tote System, Its all you need on the ice! It comes complete with three, 4 inch by 6 inch multi-compartment boxes inside a tough, waterproof bag that has features like an oversiz...
Using special UV LED’s anglers are able to glow a lure treated with glow paint with only one second of exposure inside the powerful GLO-RING light chamber. Powered by your either a direct connectio...
Ultra and Pro Soft Pack
Vexilar Soft Packs are designed to be super tough and last for years. Ideal for transport and storage, the Soft Pack will protect yourinvestment and keep your Vexilar rea...
It's a tall task to redesign an industry benchmark for versatility and performance, so the Shimano team went to work developing the all-new SLX A series of low-profile reels. Designed for tournamen...
With action that simulates the tasty micro fry Perch and Panfish crave, Northland's NEW Pin Fry keeps you in the action. Rigged on the Tungsten Flat-Fry this jig keeps your presentation in the perf...
With the all-new Endura Max, the day isn't over until you say it's over. The power of Digital Maximizer keeps you out on the water up to five times longer on a single charge. So you get more time...
MAIL IN REBATE ON NOW UNTIL MARCH 31!
For years, Terrova has made its name as a work horse with anglers all over the country. It gets up earlier and stays out later so that you can put more fish in...
Introducing the Otter Quick Attach Series, a revolutionary line of universal accessories to enhance the ice fishing experience. Features a versatile quick attach system, perfectly compatible with m...
The Eagle Claw 18" Measuring Board is a must-have for anglers, providing precise fish measurements with clear, easy-to-read markings. Made from durable, lightweight material, it ensures accur...
Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country wide, realism and ease of use are king. The Berkley Minnotator does exactly what the nam...
When it comes to drawing strikes from predatory fish such as walleye, Gamakatsu’s MaxEye jigs are as good as it gets. This premium jig features highly detailed life-like eyes and a durable paint fi...
The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp Waxies! truly is the next generation in soft bait! Stop messing around with the hassles ...
Get a Grip on Every Fillet with the 6" Cuda Skin Gripper!
Struggling to hold your catch steady? Not anymore. The Cuda Skin Gripper is engineered for a rock-solid grip on slippery fish skin, giving ...
9 years after its predecessor, the SHIMANO METANIUM DC is reborn as NEO VERSATILE machine. The low-inertia MGL SPOOL III is φ34/19mm, which offers excellent versatility with a good balance of light...
The most versatile track system for complete customization for your trolling spread. This Cannon track uses locking grooves to prevent accessories from twisting and allows components to be easily r...
